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Columnist: Reel 360

Reel 360 is a national outlet that covers industry news in advertising, film, TV, streaming, social media, digital, production and entertainment. Not only do our writers cover these industries, they also play an active role in these industries.

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Toyota turns RAV4 into superhero for Super Bowl
  • Super Bowl

Toyota turns RAV4 into superhero for Super Bowl

By Reel 360 Feb 6, 2026
Toyota is heading into Super Bowl LX with a story that treats heroism not as spectacle, but as something quietly earned over time. Created by Saatchi & Saatchi and direc...
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Trump under fire for sharing racist post depicting Obama as an ape
  • Social Media

Trump under fire for sharing racist post depicting Obama as an ape

By Reel 360 Feb 6, 2026
President Donald Trump sparked swift backlash overnight after posting a video on his Truth Social platform that included a racist AI depiction of former President Barack Obama ...
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Kinder Bueno goes to space in Super Bowl debut
  • Super Bowl

Kinder Bueno goes to space in Super Bowl debut

By Reel 360 Feb 5, 2026
Kinder Bueno makes its first-ever Super Bowl appearance this year with “Yes Bueno,” a cinematic, space-bound debut that introduces the brand to America by turning everyday ...
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Robert Kraft’s Blue Square Alliance Against Hate debuts “Sticky Note”
  • Super Bowl

Robert Kraft’s Blue Square Alliance Against Hate debuts “Sticky Note”

By Reel 360 Feb 5, 2026
With more than 120 million viewers expected to tune in to the Super Bowl on February 8, Robert Kraft’s Blue Square Alliance Against Hate is once again using sports’ biggest...
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Ben Affleck and “Friends” return in Dunkin’ Big Game teaser
  • Super Bowl

Ben Affleck and “Friends” return in Dunkin’ Big Game teaser

By Reel 360 Feb 5, 2026
Dunkin’ is warming up for the Big Game with a new teaser that premiered during Sunday night’s Grammy Awards broadcast, and yes, Ben Affleck is back, fully committed to an i...
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Ken ditches Dreamhouse, goes global in Expedia’s Super Bowl ad
  • Super Bowl

Ken ditches Dreamhouse, goes global in Expedia’s Super Bowl ad

By Reel 360 Feb 5, 2026
After four years off the Super Bowl stage, Expedia's back, and this time, it’s sending one of pop culture’s most recognizable icons on the ultimate coming-of-age journey. I...
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Instacart goes bananas with Ben Stiller x Benson Boone in Big Game showdown
  • Super Bowl

Instacart goes bananas with Ben Stiller x Benson Boone in Big Game showdown

By Reel 360 Feb 5, 2026
Instacart is returning to the Big Game with a full-blown musical spectacle. The grocery technology company’s second Super Bowl commercial, titled “Bananas,” airs during t...
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Xfinity makes Super Bowl debut with Jurassic Park reimagining
  • Super Bowl

Xfinity makes Super Bowl debut with Jurassic Park reimagining

By Reel 360 Feb 5, 2026
Xfinity is stepping onto advertising’s biggest stage for the first time, and it’s doing so by rewinding the clock to one of cinema’s most iconic moments. For its national...
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Artlist crashes Big Game with a five-day, AI-built ad
  • Super Bowl

Artlist crashes Big Game with a five-day, AI-built ad

By Reel 360 Feb 4, 2026
Artlist is bringing a radically different kind of flex to the Big Game this year. The Tel Aviv–based video creation platform is debuting its first-ever Super Bowl commercial....
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Watch Squarespace’s extended Super Bowl spot with Emma Stone
  • Super Bowl

Watch Squarespace’s extended Super Bowl spot with Emma Stone

By Reel 360 Feb 4, 2026
Who's ready for some domain drama? Squarespace is returning to the Big Game with its 12th Super Bowl campaign, and this time it’s leaning fully into cinematic tension. The br...
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Tree Hut brings creators x uncontainable color to Super Bowl
  • Super Bowl

Tree Hut brings creators x uncontainable color to Super Bowl

By Reel 360 Feb 3, 2026
Tree Hut is making its Super Bowl debut by doing the opposite of what beauty advertising usually does. Developed in partnership with creative agency of record Bakery, the brand...
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e.l.f. goes full telenovela for Big Game with Melissa McCarthy
  • Super Bowl

e.l.f. goes full telenovela for Big Game with Melissa McCarthy

By Reel 360 Feb 3, 2026
e.l.f. Cosmetics is returning to the Big Game with a telenovela-inspired campaign that leans into humor, culture, and inclusivity, this time starring Academy Award–nominated ...
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Liquid I.V. teases Super Bowl spot in the bathroom
  • Super Bowl

Liquid I.V. teases Super Bowl spot in the bathroom

By Reel 360 Feb 3, 2026
Liquid I.V. is warming up for the Super Bowl in an unexpected place: the bathroom. The hydration brand has begun teasing its first-ever Big Game campaign, developed in partners...
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Captain’s Log: William Shatner and Raisin Bran take toilet humor to Warp Speed
  • Super Bowl

Captain’s Log: William Shatner and Raisin Bran take toilet humor to Warp Speed

By Reel 360 Feb 3, 2026
Kellogg’s Raisin Bran is going boldly where few Super Bowl advertisers dare to go: straight into toilet humor. And it’s bringing William Shatner along for the ride. In t...
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Disney sets its next act: Josh D’Amaro to succeed Bob Iger as CEO
  • REEL MOVES/LA

Disney sets its next act: Josh D’Amaro to succeed Bob Iger as CEO

By Reel 360 Feb 3, 2026
The Walt Disney Company has named Josh D’Amaro as its next Chief Executive Officer, setting a long-planned leadership transition that will take effect at the company’s Annu...
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Ballerinas inspire NikeSKIMS head-to-toe system of dress
  • STYLE

Ballerinas inspire NikeSKIMS head-to-toe system of dress

By Reel 360 Feb 3, 2026
Nike and SKIMS are taking their partnership to the next level. With the launch of the NikeSKIMS Spring ’26 Collection, the brand is debuting its first-ever head-to-toe system...
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Trump threatens to sue Grammy host Trevor Noah over jokes
  • Music

Trump threatens to sue Grammy host Trevor Noah over jokes

By Reel 360 Feb 2, 2026
Welp, guess Trevor Noah's jokes didn't land with everyone last night. President Donald Trump has lashed out at the Grammy Awards and threatened legal action against host Noah f...
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PETA criticizes Sabrina Carpenter performance with bird
  • Music

PETA criticizes Sabrina Carpenter performance with bird

By Reel 360 Feb 2, 2026
Sabrina Carpenter drew sharp criticism from animal rights group PETA after incorporating a live bird into her performance at the 2026 Grammy Awards. The 26-year-old pop star...
More »
Cher’s Grammy mix-up
  • Music

Cher’s Grammy mix-up

By BANG Showbiz Feb 2, 2026
The iconic Cher caused a brief moment of confusion at the 2026 Grammy Awards on Sunday night when she accidentally announced the wrong name while presenting Record of the Year....
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The complete list of 2026 Grammy winners
  • Music

The complete list of 2026 Grammy winners

By Reel 360 Feb 2, 2026
From unforgettable performances to headline-making milestones, the 2026 Grammy Awards brought big energy to Crypto.com Arena on Sunday, Feb. 1. Music’s Biggest Night deli...
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