Coldwell Banker’s Dream campaign returns for football season

Coldwell Banker

Coldwell Banker Real Estate LLC has announced the continuation of its acclaimed “Dream” ad campaign.

The campaign aims to invigorate the housing market by motivating sellers to list their homes and pursue the moves they’ve always envisioned. The refreshed ad will be featured on select Thursday nights during the upcoming fall football season on a popular streaming service, providing millions of fans across the nation an opportunity to imagine their dream home.

Coldwell Banker’s national advertising has consistently secured the top rank as the #1 rated real estate ad for an impressive 11 years in a row, according to ACE Metrix. Embracing a digital-first approach, this strategy enables Coldwell Banker to expand its reach beyond conventional media channels.

The campaign extension encourages viewers to assess the cost and quality of living in various American cities using the brand’s exclusive Move Meter on both and Coldwell Banker agent websites. Moreover, this extension can be localized by the Coldwell Banker network, enabling a real estate twist on local sports matchups nationwide. Watch below:


“I am thrilled to witness the continuation of the ‘Dream’ ad campaign coinciding with the upcoming football season – there truly is no other brand quite like Coldwell Banker! For over a decade, Coldwell Banker has consistently led the way in real estate advertising, showcasing our history of innovative approaches. Our ad will have the potential to reach over 8 million viewers per game on weeknights when it airs, allowing us to directly connect with a broader audience of consumers in search of their dream homes. For 117 years, our commitment to guiding consumers home drives us to remain at the forefront of industry trends, using these insights to develop impactful campaigns that ultimately make a difference for consumers navigating the market and agents working in the industry,” says  David Marine, CMO of Coldwell Banker Real Estate LLC.

Alongside the refreshed ad, Coldwell Banker will introduce an engaging campaign extension called the “Move Meter Match-Up.” This series of videos and social media content will compare cities participating in football team matchups each week from a real estate perspective, rather than just touchdowns.

The campaign will be prominently displayed on platforms such as Hulu, YouTube, and others. Additionally, social media and search engine campaigns will be executed, along with a digital content partnership with Modern Luxury.

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