Barbarian, the digital experience agency known for blending technology with bold storytelling, has tapped Adam Gloo as its new chief creative officer. In this role, Gloo will oversee the agency’s creative vision, pushing the boundaries of innovation while bringing a fresh perspective to its work.
With a career spanning over a decade, Gloo has led award-winning campaigns for brands like Starbucks, Oreo, HBO, Absolut, Vanguard, and Google. His experience at VML, 360i/Dentsu Creative, and most recently SPCSHP (formerly Big Spaceship) has cemented his reputation as a forward-thinking creative leader.
At Barbarian, Gloo aims to restore the agency’s edge, reinvigorating its identity with a renewed focus on curiosity and lateral thinking. He believes that technology should be more than just a tool—it should be a catalyst for standout creative work that resonates with audiences.
“Great creative work isn’t just about emotional connection—it must also provide real value,” said Gloo. “There’s too much noise in the market, and I’m not interested in adding to it. My goal is to foster an environment where smart, unexpected ideas thrive, and where technology and creativity combine to produce truly standout work.”
Jeff Blackman, Managing Director at Barbarian, echoed Gloo’s vision, stating, “Adam brings the kind of creative leadership that doesn’t just push out work—it pushes brands forward. His approach to merging technology and creativity will help us break through the noise and reinforce Barbarian’s role as a creative leader in an evolving industry.”
Rather than implementing sweeping changes, Gloo plans to remove barriers to innovation and ensure technology is used in a way that enhances, rather than complicates, the creative process. His appointment signals a new chapter for Barbarian—one that embraces bold ideas and smart storytelling to create work that truly stands out.
Reel 360 News wishes Adam the best of luck at Barbarian.
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