Does anyone remember when Netflix just distributed DVDs by mail? Netflix has officially taken the lead in one of the most dramatic entertainment shakeups in recent years. The s...
The sale of Warner Bros. Discovery (WBD) has taken a dramatic turn. Netflix has submitted a major cash offer for the studio in the second round of bidding, a surprising move th...
Omnicom rolled out its long-term strategy and new executive structure today, marking its first major announcement since completing the historic acquisition of Interpublic on No...
Merry Christmas to Omnicom employees. The mega holding company said Monday it will eliminate more than 4,000 positions and retire several long-standing agency brands as it begi...
The advertising industry itself has narrowed dramatically. In Ad Age’s first Agency Report in 1945, 22 agencies made the list. Today, only two remain: McCann and BBDO, both n...
Omnicom has finalized its acquisition of The Interpublic Group of Companies, Inc., following all required regulatory approvals. The deal forms the world’s most extensive mark...
Oh my! Say that using your best southern belle voice. Hollywood’s biggest guessing game just became a real bidding war. Paramount, Comcast, and Netflix have now formally subm...
The future of Warner Bros. Discovery may be getting even more complicated. According to new reports from The New York Post and Puck, Saudi Arabia’s Public Investment Fund (PI...
Tensions are running high at Paramount Global following a sweeping round of layoffs that insiders have described as “merciless.” The cuts come in the wake of Paramount’s ...
Netflix could be set to become the new home of some of Hollywood’s most iconic superhero film franchises. Superman, Batman, Harry Potter, and Barbie, alongside cinematic clas...
In what could mark one of the most seismic shifts in advertising’s modern era, Omnicom Group is reportedly planning to retire its storied agency brand DDB Worldwide following...
The ambitious reboot of the DCU under James Gunn now appears stalled, as parent company Warner Bros. Discovery (WBD) officially puts itself up for sale. Industry insiders told ...
It’s official: one of Hollywood’s most storied studios, Warner Bros. Discovery (WBD), has hung a “For Sale” sign on its iconic water tower.
In a statement Tuesday,...
GALE has released new research with Forbes Insights that reframes the modern Chief Marketing Officer as a builder of enterprise growth.
In “The Business-Architect CMO: Bu...
Why stop at a mountain? Add a water tower, too! Paramount Skydance is preparing a majority-cash offer to acquire Warner Bros. Discovery. This deal would scoop up HBO, Warner Br...
NeueHouse, the members club and co-working space known for hosting film and TV premieres, screenings, and industry conversations in Los Angeles and New York, is closing and pre...
What in the New Coke is going on at Cracker Barrel? In a striking turn of events, the homestyle restaurant has swiftly reversed its latest logo overhaul, reverting to the famil...
American Eagle rolled out its cheeky new campaign, “Sydney Sweeney Has Great Jeans”, on July 23. It sparked immediate attention: the pun on “genes” and “jeans,” p...
Ronald. Grimace. Hamburglar. Birdie. Mayor McCheese. They’re back—and they brought souvenirs. For the first time in more than two decades, McDonald’s is officially reopen...
Advertising and marketing jobs made a surprise comeback in July, posting their most significant monthly gain in over a year, even as the broader U.S. labor market continued to ...
