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“Merciless”: Inside Paramount Global’s massive Layoffs
  • REEL BUSINESS

“Merciless”: Inside Paramount Global’s massive Layoffs

By Reel 360 Nov 7, 2025
Tensions are running high at Paramount Global following a sweeping round of layoffs that insiders have described as “merciless.” The cuts come in the wake of Paramount’s ...
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Netflix possibly eyeing Warner Bros acquistion
  • REEL BUSINESS

Netflix possibly eyeing Warner Bros acquistion

By BANG Showbiz Nov 2, 2025
Netflix could be set to become the new home of some of Hollywood’s most iconic superhero film franchises. Superman, Batman, Harry Potter, and Barbie, alongside cinematic clas...
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Omnicom may shutter iconic DDB brand following IPG merger
  • REEL BUSINESS

Omnicom may shutter iconic DDB brand following IPG merger

By Reel 360 Oct 31, 2025
In what could mark one of the most seismic shifts in advertising’s modern era, Omnicom Group is reportedly planning to retire its storied agency brand DDB Worldwide following...
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Is James Gunn’s DCU future in doubt if WBD sale happens?
  • REEL BUSINESS

Is James Gunn’s DCU future in doubt if WBD sale happens?

By The Geek Oct 23, 2025
The ambitious reboot of the DCU under James Gunn now appears stalled, as parent company Warner Bros. Discovery (WBD) officially puts itself up for sale. Industry insiders told ...
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WBD officially is for sale, and Hollywood feels the chill
  • REEL BUSINESS

WBD officially is for sale, and Hollywood feels the chill

By Reel 360 Oct 22, 2025
It’s official: one of Hollywood’s most storied studios, Warner Bros. Discovery (WBD), has hung a “For Sale” sign on its iconic water tower. In a statement Tuesday,...
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Reframing the CMO: GALE x Forbes present new findings
  • REEL BUSINESS

Reframing the CMO: GALE x Forbes present new findings

By Reel 360 Sep 24, 2025
GALE has released new research with Forbes Insights that reframes the modern Chief Marketing Officer as a builder of enterprise growth. In “The Business-Architect CMO: Bu...
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Paramount-Skydance readies cash-bid for Warner Bros. Discovery
  • REEL BUSINESS

Paramount-Skydance readies cash-bid for Warner Bros. Discovery

By Reel 360 Sep 10, 2025
Why stop at a mountain? Add a water tower, too! Paramount Skydance is preparing a majority-cash offer to acquire Warner Bros. Discovery. This deal would scoop up HBO, Warner Br...
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NeueHouse, destination for creatives, to shut down and file for Chapter 7
  • REEL BUSINESS

NeueHouse, destination for creatives, to shut down and file for Chapter 7

By Reel 360 Sep 3, 2025
NeueHouse, the members club and co-working space known for hosting film and TV premieres, screenings, and industry conversations in Los Angeles and New York, is closing and pre...
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Cracker Barrel reverts to classic logo amid backlash
  • REEL BUSINESS

Cracker Barrel reverts to classic logo amid backlash

By Reel 360 Aug 27, 2025
What in the New Coke is going on at Cracker Barrel? In a striking turn of events, the homestyle restaurant has swiftly reversed its latest logo overhaul, reverting to the famil...
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American Eagle store traffic drops after Sydney Sweeney campaign
  • REEL BUSINESS

American Eagle store traffic drops after Sydney Sweeney campaign

By Reel 360 Aug 12, 2025
American Eagle rolled out its cheeky new campaign, “Sydney Sweeney Has Great Jeans”, on July 23. It sparked immediate attention: the pun on “genes” and “jeans,” p...
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McDonald’s welcomes us back to McDonaldland
  • REEL BUSINESS

McDonald’s welcomes us back to McDonaldland

By Reel 360 Aug 8, 2025
Ronald. Grimace. Hamburglar. Birdie. Mayor McCheese. They’re back—and they brought souvenirs. For the first time in more than two decades, McDonald’s is officially reopen...
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Advertising and marketing jobs surged in July
  • REEL BUSINESS

Advertising and marketing jobs surged in July

By Reel 360 Aug 4, 2025
Advertising and marketing jobs made a surprise comeback in July, posting their most significant monthly gain in over a year, even as the broader U.S. labor market continued to ...
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Paramount and Skydance set August 7 for merger close
  • REEL BUSINESS

Paramount and Skydance set August 7 for merger close

By Reel 360 Jul 28, 2025
The long‑anticipated merger between Paramount Global and Skydance Media is officially entering its final act. On Friday, the two entertainment powerhouses announced that thei...
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U.S. Ad Employment Falls for seventh straight month
  • REEL BUSINESS

U.S. Ad Employment Falls for seventh straight month

By Reel 360 Jul 3, 2025
It was another tough month for adland. According to the latest report from the Bureau of Labor Statistics (BLS), U.S. employment in advertising, public relations, and related s...
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AMC Theatres adds ads right before movies start — cue the groans
  • REEL BUSINESS

AMC Theatres adds ads right before movies start — cue the groans

By Reel 360 Jun 9, 2025
Just when you thought the commercials, trailers, and Nicole Kidman were finally over and it was time to silence your phone, AMC Theatres has decided to wedge in one more commer...
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Movement acquires Newfangled Studios
  • REEL BUSINESS

Movement acquires Newfangled Studios

By Reel 360 May 27, 2025
In a move that signals a new chapter for independent social-first agencies, Movement has officially acquired Newfangled Studios, bringing together two pioneering forces in the ...
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The Spec Screenplay Notes industry is dying: What’s next for writers?
  • REEL BUSINESS

The Spec Screenplay Notes industry is dying: What’s next for writers?

By Colin Costello May 16, 2025
To say the film and television industries have been through a tumultuous time over the past few years is an understatement. The WGA strike of 2023 may seem like an event shrink...
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Disney reports Strong Q2, unveils plans for Abu Dhabi park
  • REEL BUSINESS

Disney reports Strong Q2, unveils plans for Abu Dhabi park

By Reel 360 May 7, 2025
The Walt Disney Company reported second-quarter earnings for fiscal year 2025 on Wednesday, with CEO Bob Iger spotlighting a strong first half of the year and unveiling one of ...
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IATSE responds to Trump’s movie tariff proposal:
  • REEL BUSINESS

IATSE responds to Trump’s movie tariff proposal:

By Reel 360 May 7, 2025
In the wake of President Donald Trump’s proposal to impose tariffs on films produced outside the U.S., IATSE is urging the administration to adopt a balanced federal approach...
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SAG-AFTRA open to White House plan to boost U.S. film production
  • REEL BUSINESS

SAG-AFTRA open to White House plan to boost U.S. film production

By Reel 360 May 7, 2025
SAG-AFTRA is signaling a willingness to support President Donald Trump’s recently floated proposal to impose tariffs on films produced outside the United States, though the u...
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