Barbie's got game. In a slam-dunk move that bridges sports, culture, and collectibles, Mattel has unveiled its newest (and first-ever!) "Kenbassador"—basketball icon and all-...
The U.S. job market added a robust 228,000 jobs in March, but advertising, PR, and related services didn’t share in the good news. According to the latest data from the Burea...
Editor's Note: This is the first in a series on how President Trump's sweeping new tariffs could affect the various industries Reel 360 News covers. Today, advertising, specifi...
Despite headwinds in Hollywood and ongoing industry disruption, the creative economy in California continues to prove its importance—both as a national leader and as a source...
Quality Experience, the independent agency, known for its striking campaigns for brands like Shutterfly and Tonal, will shut down at the end of March following the death of its...
Skydance is pushing back against attempts to disrupt its $8 billion merger with Paramount Global, accusing late-arriving bidder Project Rise Partners (PRP) of fraud and attempt...
Ryan Reynolds’ creative agency and production company, Maximum Effort, is entering a new chapter after separating from performance marketing company MNTN in a strategic sale....
Earlier this week, Interpublic Group officially sold R/GA, the creative innovation company, to Truelink Capital, a private equity firm specializing in tech-enabled services. Th...
This Friday, February 28, American corporations could witness a major financial flashpoint—a grassroots protest dubbed the “Economic Blackout.” It’s a direct response t...
Omnicom Group Inc. and Interpublic Group of Companies, Inc. (NYSE: IPG) have announced a definitive agreement to merge, combining their expertise to create a premier global mar...
Mattel is anything but Popular right now. The global toymaker has issued an apology for a packaging error on its new Wicked doll line that mistakenly directed consumers to a po...
You know the deal. You log into Glassdoor or Linkedin and spot a bevy of somewhat interesting jobs and you naturally submit your resume. Maybe even a cover letter if it's not o...
McCann Relationship LLC, a long-standing pillar in Motor City's advertising landscape, is undergoing significant staff reductions as a result of General Motors (GM) reallocatin...
Omnicom Group Inc. has officially launched the Omnicom Advertising Group (OAG), a pioneering initiative set to redefine the landscape of creative services. Announced on August ...
Paramount Global has finalized a merger with Skydance, concluding a prolonged negotiation period.
David Ellison, founder of Skydance and son of billionaire Larry Ellison, w...
The advertising, public relations, and related services sector in the U.S. experienced a significant drop in employment in May, losing 2,200 jobs.
This is the most substant...
Sony Pictures is making a significant shift towards incorporating generative artificial intelligence (AI) to streamline and reduce costs in film and television production. Chie...
Pixar Animation Studios announced significant layoffs and a strategic shift away from producing original content for Disney+ as it aims to refocus on feature films.
The stu...
Disney CEO Bob Iger has officially announced plans to revamp Marvel Studios' production strategy, opting for a quality-centric approach over the previous high-volume output. Am...
In a month marked by mixed economic signals, employment in advertising, public relations, and related services surged by 2,500 jobs in April, reaching an unprecedented high. Ho...
