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AMC Theatres adds ads right before movies start — cue the groans
  • REEL BUSINESS

AMC Theatres adds ads right before movies start — cue the groans

By Reel 360 Jun 9, 2025
Just when you thought the commercials, trailers, and Nicole Kidman were finally over and it was time to silence your phone, AMC Theatres has decided to wedge in one more commer...
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Movement acquires Newfangled Studios
  • REEL BUSINESS

Movement acquires Newfangled Studios

By Reel 360 May 27, 2025
In a move that signals a new chapter for independent social-first agencies, Movement has officially acquired Newfangled Studios, bringing together two pioneering forces in the ...
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The Spec Screenplay Notes industry is dying: What’s next for writers?
  • REEL BUSINESS

The Spec Screenplay Notes industry is dying: What’s next for writers?

By Colin Costello May 16, 2025
To say the film and television industries have been through a tumultuous time over the past few years is an understatement. The WGA strike of 2023 may seem like an event shrink...
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Disney reports Strong Q2, unveils plans for Abu Dhabi park
  • REEL BUSINESS

Disney reports Strong Q2, unveils plans for Abu Dhabi park

By Reel 360 May 7, 2025
The Walt Disney Company reported second-quarter earnings for fiscal year 2025 on Wednesday, with CEO Bob Iger spotlighting a strong first half of the year and unveiling one of ...
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IATSE responds to Trump’s movie tariff proposal:
  • REEL BUSINESS

IATSE responds to Trump’s movie tariff proposal:

By Reel 360 May 7, 2025
In the wake of President Donald Trump’s proposal to impose tariffs on films produced outside the U.S., IATSE is urging the administration to adopt a balanced federal approach...
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SAG-AFTRA open to White House plan to boost U.S. film production
  • REEL BUSINESS

SAG-AFTRA open to White House plan to boost U.S. film production

By Reel 360 May 7, 2025
SAG-AFTRA is signaling a willingness to support President Donald Trump’s recently floated proposal to impose tariffs on films produced outside the United States, though the u...
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President Trump rocks Hollywood with 100% tariff on foreign films
  • REEL BUSINESS

President Trump rocks Hollywood with 100% tariff on foreign films

By Reel 360 May 5, 2025
President Donald Trump announced Sunday that the U.S. will impose a 100% tariff on all films produced abroad, declaring Hollywood is “dying a very fast death” due to foreig...
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U.S. advertising employment falls for fifth straight month
  • REEL BUSINESS

U.S. advertising employment falls for fifth straight month

By Reel 360 May 2, 2025
Advertising, PR, and related services continued their employment slump in April, shedding another 900 jobs—marking the fifth consecutive month of workforce contraction. Meanw...
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Barbie debuts LeBron James doll—meet the first-ever Kenbassador
  • REEL BUSINESS

Barbie debuts LeBron James doll—meet the first-ever Kenbassador

By Reel 360 Apr 9, 2025
Barbie's got game. In a slam-dunk move that bridges sports, culture, and collectibles, Mattel has unveiled its newest (and first-ever!) "Kenbassador"—basketball icon and all-...
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U.S. Ad Employment drops for fourth straight month
  • REEL BUSINESS

U.S. Ad Employment drops for fourth straight month

By Reel 360 Apr 4, 2025
The U.S. job market added a robust 228,000 jobs in March, but advertising, PR, and related services didn’t share in the good news. According to the latest data from the Burea...
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Trump’s new Tariffs could hit brands and ad agencies hard
  • REEL BUSINESS

Trump’s new Tariffs could hit brands and ad agencies hard

By Reel 360 Apr 4, 2025
Editor's Note: This is the first in a series on how President Trump's sweeping new tariffs could affect the various industries Reel 360 News covers. Today, advertising, specifi...
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Despite industry slowdown, California still leads nation in creative jobs
  • REEL BUSINESS

Despite industry slowdown, California still leads nation in creative jobs

By Reel 360 Mar 28, 2025
Despite headwinds in Hollywood and ongoing industry disruption, the creative economy in California continues to prove its importance—both as a national leader and as a source...
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Quality Experience to close following death of Founder Ari Weiss
  • REEL BUSINESS

Quality Experience to close following death of Founder Ari Weiss

By Reel 360 Mar 12, 2025
Quality Experience, the independent agency, known for its striking campaigns for brands like Shutterfly and Tonal, will shut down at the end of March following the death of its...
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Skydance accuses rival Paramount bidder of fraud
  • REEL BUSINESS

Skydance accuses rival Paramount bidder of fraud

By Reel 360 Mar 12, 2025
Skydance is pushing back against attempts to disrupt its $8 billion merger with Paramount Global, accusing late-arriving bidder Project Rise Partners (PRP) of fraud and attempt...
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Ryan Reynolds’ Maximum Effort finds new freedom after MNTN sale
  • REEL BUSINESS

Ryan Reynolds’ Maximum Effort finds new freedom after MNTN sale

By Reel 360 Mar 10, 2025
Ryan Reynolds’ creative agency and production company, Maximum Effort, is entering a new chapter after separating from performance marketing company MNTN in a strategic sale....
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Interpublic Group sells R/GA to Truelink Capital
  • REEL BUSINESS

Interpublic Group sells R/GA to Truelink Capital

By Reel 360 Mar 6, 2025
Earlier this week, Interpublic Group officially sold R/GA, the creative innovation company, to Truelink Capital, a private equity firm specializing in tech-enabled services. Th...
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Friday’s Economic Blackout is a potential warning shot to DEI rollbacks
  • REEL BUSINESS

Friday’s Economic Blackout is a potential warning shot to DEI rollbacks

By Colin Costello Feb 25, 2025
This Friday, February 28, American corporations could witness a major financial flashpoint—a grassroots protest dubbed the “Economic Blackout.” It’s a direct response t...
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Omnicom agrees to acquire Interpublic in $13B deal
  • REEL BUSINESS

Omnicom agrees to acquire Interpublic in $13B deal

By Reel 360 Dec 9, 2024
Omnicom Group Inc. and Interpublic Group of Companies, Inc. (NYSE: IPG) have announced a definitive agreement to merge, combining their expertise to create a premier global mar...
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Doh! Mattel issues apology for Wicked porn mistake
  • REEL BUSINESS

Doh! Mattel issues apology for Wicked porn mistake

By Reel 360 Nov 11, 2024
Mattel is anything but Popular right now. The global toymaker has issued an apology for a packaging error on its new Wicked doll line that mistakenly directed consumers to a po...
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Over 80% of recruiters admit to posting ‘Ghost Jobs’
  • REEL BUSINESS

Over 80% of recruiters admit to posting ‘Ghost Jobs’

By Reel 360 Sep 4, 2024
You know the deal. You log into Glassdoor or Linkedin and spot a bevy of somewhat interesting jobs and you naturally submit your resume. Maybe even a cover letter if it's not o...
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