American Eagle rolled out its cheeky new campaign, “Sydney Sweeney Has Great Jeans”, on July 23. It sparked immediate attention: the pun on “genes” and “jeans,” p...
Ronald. Grimace. Hamburglar. Birdie. Mayor McCheese. They’re back—and they brought souvenirs. For the first time in more than two decades, McDonald’s is officially reopen...
Advertising and marketing jobs made a surprise comeback in July, posting their most significant monthly gain in over a year, even as the broader U.S. labor market continued to ...
The long‑anticipated merger between Paramount Global and Skydance Media is officially entering its final act. On Friday, the two entertainment powerhouses announced that thei...
It was another tough month for adland. According to the latest report from the Bureau of Labor Statistics (BLS), U.S. employment in advertising, public relations, and related s...
Just when you thought the commercials, trailers, and Nicole Kidman were finally over and it was time to silence your phone, AMC Theatres has decided to wedge in one more commer...
In a move that signals a new chapter for independent social-first agencies, Movement has officially acquired Newfangled Studios, bringing together two pioneering forces in the ...
To say the film and television industries have been through a tumultuous time over the past few years is an understatement. The WGA strike of 2023 may seem like an event shrink...
The Walt Disney Company reported second-quarter earnings for fiscal year 2025 on Wednesday, with CEO Bob Iger spotlighting a strong first half of the year and unveiling one of ...
In the wake of President Donald Trump’s proposal to impose tariffs on films produced outside the U.S., IATSE is urging the administration to adopt a balanced federal approach...
SAG-AFTRA is signaling a willingness to support President Donald Trump’s recently floated proposal to impose tariffs on films produced outside the United States, though the u...
President Donald Trump announced Sunday that the U.S. will impose a 100% tariff on all films produced abroad, declaring Hollywood is “dying a very fast death” due to foreig...
Advertising, PR, and related services continued their employment slump in April, shedding another 900 jobs—marking the fifth consecutive month of workforce contraction. Meanw...
Barbie's got game. In a slam-dunk move that bridges sports, culture, and collectibles, Mattel has unveiled its newest (and first-ever!) "Kenbassador"—basketball icon and all-...
The U.S. job market added a robust 228,000 jobs in March, but advertising, PR, and related services didn’t share in the good news. According to the latest data from the Burea...
Editor's Note: This is the first in a series on how President Trump's sweeping new tariffs could affect the various industries Reel 360 News covers. Today, advertising, specifi...
Despite headwinds in Hollywood and ongoing industry disruption, the creative economy in California continues to prove its importance—both as a national leader and as a source...
Quality Experience, the independent agency, known for its striking campaigns for brands like Shutterfly and Tonal, will shut down at the end of March following the death of its...
Skydance is pushing back against attempts to disrupt its $8 billion merger with Paramount Global, accusing late-arriving bidder Project Rise Partners (PRP) of fraud and attempt...
Ryan Reynolds’ creative agency and production company, Maximum Effort, is entering a new chapter after separating from performance marketing company MNTN in a strategic sale....
