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For indie agencies measurable results define winning work
  • POV

For indie agencies measurable results define winning work

By Gavin Lester Oct 28, 2025
There’s a perception in our industry that great creative and awards naturally go hand in hand. But awards alone don’t keep clients coming back. And for independent agencies...
More »
Barrels, beats, and the dismantling of legacy
  • POV

Barrels, beats, and the dismantling of legacy

By Pardé Bridgett Sep 2, 2025
Spike Lee’s latest film and Uncle Nearest’s legal drama are cut from the same Kente cloth. This isn't just about two stories; it’s about how Black ownership, once it reac...
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Sydney Sweeney isn’t the problem — Lazy stereotypes in ads are
  • POV

Sydney Sweeney isn’t the problem — Lazy stereotypes in ads are

By Colin Costello Jul 31, 2025
Let’s get this out of the way up top: Advertising shapes culture. It always has. That’s not up for debate. But not every campaign is a culture war, and not every attractive...
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Brands must do more than a month-long marketing push for Pride
  • POV

Brands must do more than a month-long marketing push for Pride

By Colin Costello May 30, 2025
Each June, a flood of rainbow logos and glittering campaigns hit our feeds as brands scramble to celebrate Pride Month. And while visibility is important, let’s be honest: fo...
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POV: Turning immigration into a game show isn’t just tone-deaf — it’s dangerous
  • POV

POV: Turning immigration into a game show isn’t just tone-deaf — it’s dangerous

By Reel 360 May 16, 2025
Let’s be real: immigration is not a game. It’s a grueling, emotional, years-long journey filled with bureaucracy, uncertainty, and the kind of real-life stakes no reality s...
More »
The real winner of Doritos’ Crash the Super Bowl? Doritos
  • POV

The real winner of Doritos’ Crash the Super Bowl? Doritos

By Colin Costello Jan 31, 2025
As my beloved Philadelphia Eagles and Kansas City Chiefs battle it out this coming Super Bowl Sunday, another familiar contender will make its return: Doritos. The snack giant ...
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Sometimes what we see, is really what we see
  • POV

Sometimes what we see, is really what we see

By Colin Costello Jan 21, 2025
My dad, Frank, was a good and loving man. Yet, for much of my upbringing, he harbored deep-seated racist and anti-Semitic beliefs. This was perplexing, considering he was marri...
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Can L.A.’s production community weather the latest storm?
  • POV

Can L.A.’s production community weather the latest storm?

By Colin Costello Jan 10, 2025
I like to wake up and start my day with black coffee. My brand - Counter Culture. It's pricey, but it's my one little treat in the morning. I grind the beans, savoring the soun...
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Clicks to comebacks: Consumers call the shots
  • POV

Clicks to comebacks: Consumers call the shots

By Pardé Bridgett Dec 20, 2024
It's that ring-ding-a-ling season when cash registers are ringing, and online sales are cha-charging, and let's be real, some retail stores are still sleeping at the wheel when...
More »
How Wicked caused my divorce
  • POV

How Wicked caused my divorce

By Amy Pais-Richer Dec 13, 2024
My husband of 27 years, a successful businessman, whose career enabled him to cross paths with society’s elite; Oprah, Pope Francis, and Donald Trump to name a few, asked me ...
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Omnicom-Interpublic merger: Boon or bane for advertising?
  • POV

Omnicom-Interpublic merger: Boon or bane for advertising?

By Reel 360 Dec 9, 2024
The advertising world is abuzz with the news of Omnicom Group’s acquisition of the Interpublic Group (IPG) in a landmark deal that will reshape the industry landscape. Th...
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Exclusivity is a relic of advertising’s past
  • POV

Exclusivity is a relic of advertising’s past

By Luke Lashley Dec 5, 2024
Wind the clock back to 2003--for those of you working in 2003. Imagine you are an ad creative chomping at the bit over an upcoming shoot two months away. But first things first...
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Tyson vs Paul: And the winner is… Netflix
  • POV

Tyson vs Paul: And the winner is… Netflix

By Pardé Bridgett Nov 22, 2024
Last weekend, AT&T Stadium became the epicenter of a sports spectacular (Sorry, Cowboys fans, maybe next year). Friday night wrangled a jaw-dropping crowd of 72,300 for wha...
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After Kamala Harris’ defeat should Dems sing a new tune?
  • POV

After Kamala Harris’ defeat should Dems sing a new tune?

By Pardé Bridgett Nov 11, 2024
After the Orange smoke clears, Vice-President Kamala Harris deserves her own love ballad—the kind where the singer spends all 4 minutes and some odd seconds apologizing. ...
More »
The Taylor Swift Conspiracy Theory is ridiculous and baseless
  • POV

The Taylor Swift Conspiracy Theory is ridiculous and baseless

By Reel 360 Feb 2, 2024
Show me you're insane and have too much time on your hands without saying you're insane and have too much time on your hands. In the chaotic landscape of contemporary politics,...
More »
Hey Academy, it’s time to expand the Best Director Category
  • POV

Hey Academy, it’s time to expand the Best Director Category

By Colin Costello Jan 24, 2024
Dear Academy President Janet Yang and members, it's time for you to understand that the year is 2024 and accordingly expand your Best Director Category. In recent years, the...
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The Creative Union: Why Advertising Creatives should unionize
  • POV

The Creative Union: Why Advertising Creatives should unionize

By Reel 360 Oct 2, 2023
Syracuse University Professor Robert Thompson famously asked his Television class, "Why was TV invented?" The class fumbled for artistic and ethereal answers ranging from, "Be...
More »
If strike talks fall apart, legacy studios should leave AMPTP
  • POV

If strike talks fall apart, legacy studios should leave AMPTP

By Colin Costello Sep 15, 2023
Last night, Reel 360 News reported that the Writers Guild of America and the Alliance of Motion Picture and Television Producers (AMPTP) were going to resume talks next week. ...
More »
How September 11 transformed advertising
  • POV

How September 11 transformed advertising

By Reel 360 Sep 11, 2023
On September 11, 2001, a series of terrorist attacks forever changed the course of history. Beyond the immediate and profound impact on the world, the events of that day also ...
More »
The Top 10 Comic Book Dads: Superheroes in Fatherhood
  • POV

The Top 10 Comic Book Dads: Superheroes in Fatherhood

By The Geek Jun 18, 2023
Comic books have given us a plethora of incredible superheroes, but they are not just crimefighters and protectors of the world. They also embody the role of dads, providing g...
More »

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