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Music to our eyes: Elton John introduces new Specsavers eyewear collection
  • International

Music to our eyes: Elton John introduces new Specsavers eyewear collection

By Reel 360 May 8, 2025
Elton John has always seen the world through signature specs. From oversized rhinestones to outrageous shapes, his glasses aren’t just accessories—they’re part of the per...
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Lime rides into Barcelona in a big… really big way
  • International

Lime rides into Barcelona in a big… really big way

By Reel 360 May 7, 2025
Lime, the world’s largest shared electric vehicle company, has officially landed in Barcelona—and it’s making a very big entrance. To celebrate the rollout of 500 Gen4...
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Spotify’s Sanremo Playlist blooms with music
  • International

Spotify’s Sanremo Playlist blooms with music

By Reel 360 Apr 23, 2025
For the 2025 Sanremo Festival, Dentsu Creative Italy transformed Spotify's official playlist into a stunning multisensory experience, unveiling a bold new visual identity that ...
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Zendaya channels her Vulcan in Zone Dreamers campaign for On
  • International

Zendaya channels her Vulcan in Zone Dreamers campaign for On

By Reel 360 Apr 17, 2025
Zendaya is back on screen—this time not in a Hollywood blockbuster, but in a cinematic campaign for Swiss performance brand On. Zone Dreamers, a fictional film trailer starri...
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Giant cats climb London billboards for Dreamies
  • International

Giant cats climb London billboards for Dreamies

By Reel 360 Mar 31, 2025
Godzilla beware! There are giant cats on the loose. In honor of Respect Your Cat Day, Mars Inc.'s cat treat brand Dreamies has unleashed an eye-popping new outdoor campaign tha...
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Quaker goes full goblin mode in “Deliciously Ugly” Campaign
  • International

Quaker goes full goblin mode in “Deliciously Ugly” Campaign

By Reel 360 Mar 25, 2025
Who needs beauty when you’ve got oats? That’s the deliciously real question Quaker is asking in its newest campaign with Uncommon Creative Studio, and spoiler alert—they...
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Refisal turns superstition into official “Bad Luck Reverser”
  • International

Refisal turns superstition into official “Bad Luck Reverser”

By Reel 360 Mar 19, 2025
Can a pinch of salt change the fate of a soccer match? In Colombia, Refisal and creative agencies VML New York and Name Colombia are putting that superstition to the test with ...
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Anti-Elon Musk campaign, “Don’t buy a Swasticar” goes viral in UK
  • International

Anti-Elon Musk campaign, “Don’t buy a Swasticar” goes viral in UK

By Reel 360 Feb 26, 2025
What goes from 0 to 1939 in three seconds? If you're in East London’s Bethnal Green, you’d know the answer—Tesla’s so-called "Swasticar." Of course, the Swasticar isn...
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McDonald’s UK, Stormzy collab for “Order Like Stormzy” campaign
  • International

McDonald’s UK, Stormzy collab for “Order Like Stormzy” campaign

By Reel 360 Feb 21, 2025
McDonald’s and Leo Burnett UK are serving up a major cultural moment with their latest campaign, featuring Stormzy, one of Britain’s biggest rap stars. The campaign invites...
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Export Ultra launches Cold Call Back Service with Vanilla Ice
  • International

Export Ultra launches Cold Call Back Service with Vanilla Ice

By Reel 360 Dec 10, 2024
This New Zealand summer, Export Ultra is bringing the heat—and the chill—with a unique campaign to save Kiwis’ beers from freezer explosions. In a nostalgic twist, the be...
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It’s an Office reunion with Carell, Krasinski and a robot for Lavazza
  • International

It’s an Office reunion with Carell, Krasinski and a robot for Lavazza

By Reel 360 Nov 19, 2024
It’s been over a decade since The Office aired its final episode, but its witty exploration of workplace quirks still resonates deeply in marketing and pop culture. Italian c...
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Heinz apologizes after “Blackface” ad
  • International

Heinz apologizes after “Blackface” ad

By Reel 360 Oct 9, 2024
Welp, this won't be ""Reel Ad of the Week." Heinz has found itself in hot water over a controversial ad campaign called "Smiles," which was intended to tie into the cultural mo...
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Harbor enhances UK advertising division Alex Gregory as ECD
  • International

Harbor enhances UK advertising division Alex Gregory as ECD

By Reel 360 Aug 29, 2024
Harbor, a renowned leader in premium advertising and entertainment post-production, has announced the appointment of Alex Gregory as the Executive Creative Director of Advertis...
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Athletes push boundaries in Kacper Larski’s Garmin fēnix 8 creative
  • International

Athletes push boundaries in Kacper Larski’s Garmin fēnix 8 creative

By Reel 360 Aug 29, 2024
Garmin is stepping up its game with the launch of the fēnix 8 Series, its latest range of premium multisport GPS smartwatches. Launched on August 27, 2024, this series introdu...
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Spud wants Canadians to get to know their food again
  • International

Spud wants Canadians to get to know their food again

By Reel 360 Aug 28, 2024
Spud's latest advertising campaign is redefining the connection consumers have with their food through an enchanting narrative of magical realism. This Canadian online deli...
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Hard Rock Ibiza celebrates 10th anniversary with NDA campaign
  • International

Hard Rock Ibiza celebrates 10th anniversary with NDA campaign

By Reel 360 Jul 3, 2024
Hard Rock Ibiza is marking its 10th anniversary with a groundbreaking campaign that promises guests an exclusive and confidential experience like never before. Spearheaded by g...
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The Cure is a gripping short film against Conversion Therapy
  • International

The Cure is a gripping short film against Conversion Therapy

By Reel 360 May 24, 2024
The cinematic drama The Cure, produced by Editora Taverna in conjunction with Brazilian Omnicom ad agency Africa Creative, shines a powerful spotlight on the devastating impac...
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FLOWARD saves the day in new campaign from director Ali Ali
  • International

FLOWARD saves the day in new campaign from director Ali Ali

By Reel 360 May 13, 2024
Award-winning director Good People Films director Ali Ali has brought his signature humor to a new UAE campaign for FLOWARD, an Egyptian flower delivery and gift company, with...
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KPN, Dentsu Amsterdam wants you to think before forwarding
  • International

KPN, Dentsu Amsterdam wants you to think before forwarding

By Reel 360 May 6, 2024
In an era where digital connectivity shapes our daily interactions, leading Dutch communications provider, KPN, and Dentsu Creative Amsterdam are taking a stand against the har...
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Budweiser Brazil revolutionizes Spotify ads with UninterruptAds
  • International

Budweiser Brazil revolutionizes Spotify ads with UninterruptAds

By Reel 360 May 6, 2024
Budweiser Brazil is shaking up the advertising game with its latest innovation on Spotify: UninterruptAds. Say goodbye to jarring interruptions and hello to seamlessly integrat...
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