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Oreo celebrates dunking ritual with new campaign “The OREO Cows”
  • International

Oreo celebrates dunking ritual with new campaign “The OREO Cows”

By Reel 360 Jan 23, 2026
Oreo is turning one of its most iconic rituals into a bold cultural statement in Mexico with the launch of a new campaign, The OREO Cows. Designed to elevate “chopeo,” the ...
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Mini launches global campaign inspired by Paul Smith
  • International

Mini launches global campaign inspired by Paul Smith

By Reel 360 Jan 21, 2026
Jung von Matt has unveiled a new global campaign celebrating a design collaboration between automotive brand MINI and iconic British designer Paul Smith. The work translates Sm...
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Automobili Lamborghini taps into childhood imagination
  • International

Automobili Lamborghini taps into childhood imagination

By Reel 360 Jan 20, 2026
Dentsu Creative Italy has unveiled its first collaboration with Automobili Lamborghini, Driven by Dreams, a branded content film that positions imagination as the engine of in...
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Marriott proves loyalty can be easy with Bonvoy
  • International

Marriott proves loyalty can be easy with Bonvoy

By Reel 360 Jan 13, 2026
Marriott International is reframing what hotel loyalty looks like with a new Asia Pacific campaign for Marriott Bonvoy, created in partnership with BBH Singapore. Titled “Loy...
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Experian reimagines fairytales to bring optimism
  • International

Experian reimagines fairytales to bring optimism

By Reel 360 Jan 7, 2026
Experian has unveiled a new brand platform, Better Your Story, aimed at bringing optimism and clarity to a category more often defined by anxiety and confusion. Created in part...
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McDonald’s pulls creepy AI-generated Xmas ad after backlash
  • International

McDonald’s pulls creepy AI-generated Xmas ad after backlash

By Reel 360 Dec 12, 2025
McDonald’s Netherlands has pulled an AI-generated holiday commercial after the spot was widely mocked across social media, reigniting criticism around the growing use of gene...
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Margaret Qualley x A$AP Rocky star in mini romance for Chanel
  • International

Margaret Qualley x A$AP Rocky star in mini romance for Chanel

By Reel 360 Dec 9, 2025
Michel Gondry has stepped behind the camera once again, this time crafting a glimmering mini-romance for Chanel ahead of the house’s Métiers d’Art 2026 show. Produced by P...
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Lucie Bourdeu joins Biscuit Filmworks’ global directing roster
  • International

Lucie Bourdeu joins Biscuit Filmworks’ global directing roster

By Reel 360 Dec 7, 2025
Biscuit Filmworks has added rising French director Lucie Bourdeu to its global roster, expanding the company’s rapidly growing bench of cinematic and comedy-driven talent. Kn...
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Johnnie Walker unveils next chapter of Keep Walking campaign
  • International

Johnnie Walker unveils next chapter of Keep Walking campaign

By Reel 360 Dec 2, 2025
Johnnie Walker has introduced the next evolution of its iconic Keep Walking campaign. The new global creative highlights the personal journeys of progress shaping contemporary ...
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Square and Entropico celebrate community in Australian docuseries
  • International

Square and Entropico celebrate community in Australian docuseries

By Reel 360 Nov 26, 2025
Looking for your next great restaurant, bar, or neighborhood stroll? Square and Entropico have dropped Good Neighboirs, a three-part docuseries that’s already earning compari...
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McDonald’s opens a portal to The Upside Down in campaign
  • International

McDonald’s opens a portal to The Upside Down in campaign

By Reel 360 Nov 26, 2025
McDonald’s Brazil is pulling fans straight into the Upside Down. To celebrate the final season of Stranger Things, the brand has launched a sweeping, nostalgia-soaked campaig...
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404 Innovation Studio names Arthur Lobão as CD
  • International

404 Innovation Studio names Arthur Lobão as CD

By Reel 360 Nov 19, 2025
404 Innovation Studio, part of Galeria Holding, has appointed Arthur Lobão as Creative Director, joining Thayssa Szymanskyj and the creative duo Carlos Yanke and Michelle Goro...
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Anomaly reimagines Tonies as a sound-first World of Play
  • International

Anomaly reimagines Tonies as a sound-first World of Play

By Reel 360 Nov 17, 2025
Tonies, the pioneer of screen-free audio storytelling for kids, is getting a full-scale reboot. Timed to the launch of the next-generation TonieBox2, the brand has unveiled a s...
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UNIT9 reimagines aesthetic of speed for Formula E
  • International

UNIT9 reimagines aesthetic of speed for Formula E

By Reel 360 Nov 9, 2025
UNIT9 has teamed up with Formula E to launch a bold new creative era for the sport, introducing the GEN4 race car with a campaign that strips racing down to its purest elements...
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JOAN launches bold “Life Is For Play” campaign for Ann Summers
  • International

JOAN launches bold “Life Is For Play” campaign for Ann Summers

By Reel 360 Oct 27, 2025
Creative agency JOAN has unveiled its first campaign for the iconic British pleasure brand Ann Summers, marking a bold new chapter for the retailer with “Life Is For Play.”...
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Biscuit Filmworks Signs Director Freddie Waters for Global Roster
  • International

Biscuit Filmworks Signs Director Freddie Waters for Global Roster

By Reel 360 Oct 16, 2025
Biscuit Filmworks has added filmmaker Freddie Waters to its worldwide directing lineup, expanding the company’s bench of cinematic, performance-led storytellers. A London ...
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Thing can’t wait to get his thingerprints on Cheetos
  • International

Thing can’t wait to get his thingerprints on Cheetos

By Reel 360 Oct 3, 2025
Snack drama hits Jericho in a new 90-second crossover from PepsiCo Mexico, where the gothic world of Netflix’s Wednesday gets invaded by… a vending machine stuffed with Che...
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Stanley Brock signs with Biscuit Filmworks
  • International

Stanley Brock signs with Biscuit Filmworks

By Reel 360 Sep 25, 2025
Biscuit Filmworks has added rising writer-director Stanley Brock to its roster, tapping a filmmaker whose deadpan humor, sharp casting, and design-driven visuals have made him ...
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Steve Buscemi battles Telstra in retro-futuristic ‘Scamageddon’
  • International

Steve Buscemi battles Telstra in retro-futuristic ‘Scamageddon’

By Reel 360 Aug 15, 2025
Telstra’s latest campaign turns network security into an intergalactic showdown, starring none other than Steve Buscemi as a scheming alien overlord. The Reservoir Dogs and B...
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New Swedish campaign offers free concert tickets to kidney donors
  • International

New Swedish campaign offers free concert tickets to kidney donors

By Reel 360 Aug 7, 2025
When festivalgoers say they’d “give a kidney” for a ticket, Way Out West is calling their bluff, with heart—or rather, kidneys. In an unexpected move that fuses pop cul...
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