After a decade of producing innovative, crave-worthy, and evocative tabletop content, Los Angeles-based production studio Canteen is applying its knowledge base to provide a holistic experience for brands and agencies with complete creative ideation through delivery.
As a vital part of the expansion, Creative Director Tess Martin joins the company’s diverse team of award-winning artists, engineers, adventurers, and next-generation creatives.
Canteen is a woman-owned, creative production company where experimentation, play, and a pioneering approach to shooting have resulted in product-forward campaigns for Starbucks, Burger King, Cheerios, Pepsi and other noted brands. Carrying this spirit and experience onward, Canteen’s team of creatives and specialists have developed an integrated approach for brands and agencies.
“We see this next stage for Canteen, including the addition of Tess, as a chance to streamline the process from creative development to execution, so that more focus can be given to crafting stories that are not only beautiful, but also have a profound impact,” explains Canteen Founder/EP Elyse Sara.
“From traditional campaigns to social activations, audiences are engaged with products and brands in an increasingly heightened and sophisticated way,” says Erik Dettle, Canteen Partner/Director. “Whether the product is the story or embedded deep within it, we can help clients design a campaign or series of campaigns that connects to the big idea or strategy.”
Martin joins the Canteen team in the role of Creative Director expanding Canteen’s reach into beauty, lifestyle and tech. Martin is known for concepting 360-campaigns, including package design, in-store displays, print, and social media content. She has led creative teams for a range of brands, such as E.L.F., Almay and Avon, and will lead lifestyle and beauty-focused collaborations.
As she relays, “In partnership with Canteen, I am excited to focus on the most exciting elements of Creative Direction – creating impactful, beautiful and elevated work that excites the eye and the consumer. The beauty space has rapidly evolved in large part due to the proliferation of lifestyle brands on social media – a place of great creative opportunity alongside traditional media and experience design.”
Fundamental to Canteen’s ethos is an emphasis on social responsibility – where people are nurtured in tandem with ideas. The team’s passion for food on and off screen includes a deep belief in food equity and a percentage of each project supports non-profit organization Feeding America.
Reel 360 News wishes Tess the best of luck at Canteen.
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