Burger King teams with Nelly, Anitta and LilHuddy to celebrate real food

Burger King
(LilHuddy, Anitta, Nelly)

According to Burger King, guests want tasty, juicy, hand-breaded, flame-grilled food on the daily, and the brand is committed to delivering on the promise of real food – which is why the QSR has announced the permanent ban of 120 artificial ingredients and counting from our food menu nationwide.

“We firmly believe that real food doesn’t have to compromise on taste, so there have been no compromises to the authenticity of every crunch, sizzle, and Mmmm our guests expect from their BK favorites,” a BK spokeswoman told Reel 360

The journey to real food began years ago as a long-term commitment to remove colors, flavors, and preservatives from artificial sources, wherever possible, from every burger we flame-grill, every chicken we hand-bread, and every BK bite guests crave. Today, BK made another step on that journey with a bold new commitment to Have it Your Way – the REAL way.

“We know our guests’ expectations are changing, and they want to make choices they can feel good about,” said Ellie Doty, Chief Marketing Officer, Burger King North America. “By banning these 120 ingredients from our food, we’re offering guests an easy choice – delicious food made with quality ingredients. We’re confident that our ongoing commitment to real food will not only provide guests with the food they’re looking for, but also set a standard for the industry overall.”

And with food so real, the brand, working with DAVID Madrid, DAVID Miami and MullenLowe invited celebs to get real with by having them hand-select food from the Real menu to create meals that are worthy of their real names – Keep It Real Meals.

The Cornell Haynes Jr Meal aka NELLY – the classic flame-grilled Whopper® topped with cheese, lettuce, tomatoes, onions, mayo & ketchup, small fries and a small Sprite. So hot in here…

The Larissa Machado Meal aka Anitta – the Impossible™ Whopper with lettuce, tomato, pickles, ketchup and mustard, small fries and a small Sprite. It’s just what I like…

The Chase Hudson Meal aka LILHUDDY – a hand-breaded Spicy Ch’King™ with cheese, 4 piece mozzarella sticks and a 16oz chocolate shake. That’s my missing piece…

We want our guests to be rewarded for their loyalty and offer a personalized digital experience. After announcing the national rollout of BK’s Royal Perks program earlier this month, the brand is taking care of their most loyal guests with a new deal where members can get any of the Keep It Real Meals for $6 by signing up for Royal Perks via the BK app or https://www.bk.com.

And, digital guest experiences don’t end there. Guests can also keep an eye out for a scannable QR code on their Keep It Real Meal box to unlock fun and innovative ways to interact with the brand.

Guests can start having it their way, the real way, on Sunday, Sept. 12 when Keep It Real Meals will be available at participating Burger King restaurants nationwide.

REELated: Don’t call it a chicken sandwich – It’s BK’s CH’KING


CLIENT: Burger King


  • Global CCO & Partner: Pancho Cassis
  • Global COO: Sylvia Panico
  • CCO: Rafa Donato
  • Executive Creative Director: André Toledo, Saulo Rocha
  • Creative Director: Fred Bosch
  • Associate Creative Director: Alex Fox, Chris Serrano
  • Copywriter: Luis Giraldo
  • Art Director: Felipe Antonioli
  • Managing Director: Ricardo Honegger
  • Global Chief Strategy Officer: Paula Vampre
  • Associate Strategy Director: Mel Lopez
  • Planner: Vanessa Amaral
  • Head of Accounts: Luiza Prata Carvalho
  • Account Director: Chad Cadelina
  • Account Supervisor: Rachel Startz
  • Associate Account Executive: Regina Sanquintin
    Associate Account Executive: Miguel Barriga Saenz
  • Executive Producer: Brenda Morrison Fell
  • Senior Producer: Valeria Maldini
  • Producer: Tomas Diego
  • Senior Business Affairs Manager: Barbara Karalis
  • Business Affairs Manager: Elizabeth Torriente
  • Operations Coordinator: Larissa Cocchiaro


Production Company: Caviar

  • Directors: Neal Brennan & Jonathan Krisel
  • Executive Producers: Michael Sagol & Tova Dann
  • DP: Adam Bricker
  • Production Designer: Jason Kisvarday

Production Company: Food

Production Company: Woodshop

  • Director: Trevor Shepard
  • Executive Producer: Sam Swisher
  • Director of Photography: Tom Lazarevich
  • Production Designer: Erin Dellasandro
  • Producer: Ursula Camack

Post Production: Anitta & Nelly Live Action + All-Foods

Post Production: MackCut

  • Editor: Ryan Steele – (Anitta, Huddy Food)
  • Assistant Editor: Devon Flint
  • Editor: Mike Leuis  (Nelly) 
  • Assistant Editor: Nellie Phillips
  • Executive Producer: Gina Pagano
  • Producer: Margarita Mutuc
  • Mixer: Marc Healy
  • Flame Artist: Joe Miller
  • Colorist: Joseph Bicknell at Co3
  • Recording Studio: Peermusic
  • Recording Studio: Margarita Mix
  • Recording Studio: Patchwerk

Production Company: Huddy

  • Prod. Company: Whiskey Bear, Inc.
  • Exec. Producer: Ben Murphy
  • Producer: Ben Murphy
  • Directors: Peter Vass & Sam Milman
  • Editors: Peter Vass & Sam Milman
  • Director of Photography: Ernesto Lomeli 
  • Food Stylist: Joseph Celis
  • Sound Mixer: Sabi Tulok 
  • Wardrobe Stylist: Marta del Rio
  • Hair/MU (aka Groomer): Johnny Stuntz

Post Production: Huddy Live Action

  • Post Production: Fancy Film
  • Executive Post Producer: Gloria Coronado-Myatt
  • Executive Post Producer: Ayanna Hart
  • Re-Recording Mixer: Cameron Tacey
  • Colorist: Tony Shek


  • Representation: Giant Artists
  • Photographer: RJ Shaughnessy

Media Agency: Horizon Media 

  • VP, Digital Activation: Brian Zai 
  • Supervisor, Digital Activation: Preston Metz 
  • Planner, Digital Activation: Haley Pearson 
  • SVP, Managing Direction, Business Solutions: Thomas Closs  
  • Director, Business Solutions: Jessie Ding 
  • Supervisor, Business Solutions: Zoe Johnson 
  • Senior Strategist, Business Solutions: Melissa Naylor 
  • Senior Strategist, Business Solutions: Lauren Grubb 
  • Senior Strategist, Business Solutions: Sarah Molkentin 


  • Executive Creative Director: Tim Vaccarino
  • Executive Creative Director: Dave Weist
  • Creative Director: Enrique Camacho
  • Associate Creative Director: Cody Dummer
  • Associate Creative Director: Kathryn Brylinsky
  • Senior Art Director: Helen Rieger
  • Senior Art Director: Jamie Morgan
  • Senior Copy Writer: Marisa Monaco
  • Junior Art Director: Seiji Wakabayashi
  • Junior Copy Writer: Thomas Nitti
  • Group Strategy Director: Mike Cassell
  • Senior Analyst: Maggie Carpenter
  • Junior Analyst: Jeremy Castle
  • Community Manager: Chris Young
  • Layout Artist: Salma Lindblom
  • Executive Producer: Karen Haffmans
  • Content Producer: Maurice Loach
  • Content Producer: Kate Kesselring
  • Associate Director, Business Manager: Amy Keddy
  • Director of Operations: Paige Arrington
  • Project Manager: Annie Kleckner-Thiele
  • Account Director: Cameron Burnham


  • COO: Shawn Brown
  • Creative Director: Luis Ferrero
  • Associate Creative Director: Liz Samuelson
  • Photography: BurkleHagen Studio
  • Producer: Holly Henson
  • Associate Producer: Katherine Miller
  • Account Director: Adrienne Stockall
  • Account Supervisor: Mary Williams
  • Account Executive: Hannah Roberts

PR AGENCY: Alison Brod MC


  • VP, Talent: Kerri Green
  • VP, Talent: Ian Weintraub
  • Senior Director, Music: Danny Simon