Blue Moon wants juicy “canfessions”

Blue Moon
(Courtesy ICFNext)

Blue Moon’s award-winning hazy pale ale, Moon Haze, is so juicy that it inspires drinkers to embrace and share their juicy moments in life. Whether embarrassing, shameless or just funny to think back on – the juiciest moments are the ones worth remembering and rewarding.

Yesterday, in honor of National Tell the Truth Day July 7, Moon Haze asked fans to spill their juiciest canfessions for the chance to win free beer for an entire year. 

Be warned, Moon Haze isn’t just looking for everyday boring confessions – we expect you to be as juicy as we are.

In addition to Juicy Canfessions, Blue Moon is debuting a new TVC and OLV campaign to support Moon Haze, produced by adam&eve.

The “As Juicy As It Gets,” campaign is the brand’s first North American national lifestyle campaign and will include a :06 spot and :15 ad spot. Take a look below:


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Now through August 4, fans can share their juiciest canfessions at www.juicycanfessions.com.

CREDITS:

CLIENT: Blue Moon

AGENCY: Adam&Eve

Account Management

  • James Rowe
  • Jamie Robinson
  • Kenan Moos

Production:

  • Sean Tanner
  • Jason Way
  • Victoria Glass

Project Management: Rikki Greenspan

Creative:

  • David Brown
  • Daniel Bonder
  • Chris Brailey
  • Simone Warme

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