Travelers uses Children’s POV in new work

Travelers
(Screengrab)

The new Travelers’ campaign, from TBWA\Chiat\Day, takes the unique perspective of children, who see the world as a more wonderous place than adults.

The three films — Ellison, Birthday and Ocean — showcase how well-handled disasters can feel like magic, and also act as a metaphor to how we’re slowly returning to normalcy after a chaotic last two years. Watch below:


CREDITS: Avocados and Coconuts produce Freshly’s first TV campaign


CLIENT: Travelers

  • Lisa Caputo, Executive Vice President, Marketing, Communications and Customer Experience
  • John Morris – SVP, Enterprise Integrated Marketing
  • EJ Conlin – VP Planning and Execution, Enterprise Integrated Marketing
  • Kate Hernandez – Senior Director, Integrated Marketing

AGENCY: TBWA

  • Chief Creative Officer – Amy Ferguson
  • Executive Creative Director – Walter Connelly
  • Senior Art Director – Sarah Arrington
  • Senior Copywriter – Patrick Burke
  • Business Lead – Carrie Lipper
  • Business Director – Mark Donohue
  • Business Manager – Daniel Erazo
  • Head of Strategy – Samantha Cescau
  • Associate Strategy Director – Elliot Carter
  • Associate Strategy Director – Kayla Sredni
  • Head of Production – John Doris
  • Production Operations – Jessica Mazelon
  • Executive Producer – Chris Klein
  • Associate Producer – Tara Keith
  • Director, Business Affairs – Thalia Tsouros
  • Business Affairs Manager – Ryan Hentsch
  • Talent Manager – Jewel Chandler
  • CEO – Nancy Reyes
  • Chief Strategy Officer – James Sowden

PRODUCTION COMPANY: Cornershop

  • Director – Peter Thwaites
  • EP Managing Partner – Anna Hashmi 
  • EP – Jay Shapiro
  • Producer – Ahnee Boyce
  • DP – Alwin Kuchler 
  • Production Designer – Brock Houghton 

VANCOUVER PRODUCTION TEAM: Film Group 

  • EP – Nathan Miles
  • Producer – Vanessa Lenarduzzi 

EDIT: Work Editorial

  • Editor: Stewart Reeves
  • Assistant Editor: Sidney Williams
  • Editor: Jono Griffith
  • Assistant Editor: Joseph Tuzzolino
  • Producer: Samara Kelly
  • Head of Production: Chris Delarenal
  • Executive Producer: Alejandra Alarcon
  • Managing Director: Erica Thompson

VFX: Framestore VFX

  • EP – Nick Fraser
  • Creative Director – Victoria Osborn 
  • Post Producer – Andrew McLintock
  • Co-ordinator – Valia Dudzyana
  • 2D VFX lead – Jesus Yapor

MUSIC: JSM Music

  • CEO/CCO/Co-Composer – Joel Simon
  • VP/Executive Producer – Jeff Fiorello
  • Senior Producer – Norm Felker
  • Senior Producer – Andrew Manning
  • Producer – Sharon Cha
  • Co-Composer (Birthday & Ocean) – Becca Riter
  • Co-Composer (Ellison) – Andrew Ybanez
  • Co-Composer (Ocean) – Seamus Kilmartin

AUDIO: Barking Owl

  • Creative Director – Kelly Bayett
  • Executive Producer – Ashley Benton
  • Sound Designer/Mixer – Elizabeth McClanahan
  • Assistant Mix – Mikayla Petersen

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