Biscuit Filmworks has officially welcomed Aerin Moreno to its roster of directors, bringing her distinctive storytelling style, kinetic choreography, and deep-rooted connection to pop culture to the world of commercial filmmaking.
Moreno has built a reputation as a dynamic visual storyteller, particularly in the music video space, where she has repeatedly collaborated with pop star Tate McRae and worked with artists including Tyla, Madison Beer, Sofi Tukker, Nessa Barrett, Marina, Damiano David, and Tinashe. Her success stems from her ability to establish trust with artists, ensuring that each project reflects their unique voice while pushing creative boundaries.
Now, she’s bringing that same fresh perspective and visual energy to advertising, working with brands looking to resonate with modern audiences in meaningful ways. Take a look below at some of her work:
From UCLA to the Director’s Chair
A Los Angeles native, Moreno fell in love with film early on, eventually graduating from UCLA’s Film School and quickly making a name for herself in the industry. Known for directing and editing her own projects, she has developed a distinct cinematic voice, blending strong narrative pacing with striking visuals.
Beyond music videos, she has also directed critically acclaimed short films, including Lotusland and Grandma’s Fall From Heaven, both of which explore themes of identity, relationships, and resilience. Her work is marked by an authentic emotional core, making her a natural fit for both storytelling and visually-driven campaigns.
“The power of pop culture constantly excites me,” said Moreno. “It has such a lasting impact, especially on young people, and I love being a part of that. Delivering what an artist wants, pushing it a little further, and capturing the essence of who they are is my passion. When considering who to partner with, I kept returning to Biscuit because of the way they champion bold, creative visions.”
Biscuit Filmworks Founding Partner Shawn Lacy expressed enthusiasm for Moreno’s addition to the roster, “Aerin has a remarkable understanding of cultural currency. It’s inspiring to see how she forms lasting partnerships with artists and crew alike. Her perspective is fresh, youthful, and fun—perfectly suited for the world of advertising. We’re excited to see her bring that vision to commercials, pushing boundaries and capturing imagery that resonates deeply with young audiences.”
With a keen eye for movement, storytelling, and visual impact, Moreno is poised to make waves in the commercial space, bringing her signature style to brands looking to tap into the pulse of modern culture.
Reel 360 News wishes Aerin the best of luck in her new role. Let the creativity fly!
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