
Entropico has announced Oliver Clapin as its new Sales, Marketing & Business Development Manager. With more than a decade of experience in advertising and entertainment, Clapin’s expertise in crafting impactful brand partnerships is set to further Entropico’s mission of delivering culturally resonant, cutting-edge campaigns.
Clapin steps into his role following a successful tenure at Monster Children, where he served as Director of Partnerships for five years, spearheading groundbreaking collaborations that elevated the company’s commercial and creative goals.
Before that, he spent nearly five years at VICE Media, excelling as an Account Manager and fostering high-profile client relationships while overseeing dynamic content projects. Throughout his career, Clapin has partnered with iconic brands like Vans, White Claw, Monster Energy, YETI, and Converse, consistently creating memorable and effective campaigns.
His industry-spanning collaborations, coupled with a deep understanding of both creative and commercial dynamics, make Clapin uniquely positioned to propel Entropico’s growth. “We met Ollie at a party—he has great chat, is very clever, and has some wild ideas. He’d then met one of our mums and she vouched for him, too,” said Harry Hunter, Entropico’s Global Managing Director. “After seeing the incredible projects he’s been part of, we knew his expertise in gritty brand documentary work and vibrant 360-degree brand partnerships was exactly what we needed. We couldn’t be more excited about the possibilities ahead.”
Clapin, in turn, shared his enthusiasm about joining the team: “I’ve been a fan of Entropico’s work for some time. Their ability to merge creative talent with a passion for technology and storytelling has produced work that’s impossible to ignore. I was blown away by projects like ‘Game On’ for YouTube and the Walkley-shortlisted Netflix documentary ONEFOUR: Against All Odds. I’m thrilled to accelerate the growth Entropico has experienced, especially here in the U.S., and to help bring their Originals vertical to life.”
Recent collaborations with major brands, including YouTube, Google, Square, Cartier, Samsung, and Australia’s national youth broadcaster triple j, reflect Entropico’s commitment to meaningful storytelling. Projects like the Analog Horror Project on YouTube, which has amassed over 14 million views, and Google’s “Black-owned Friday” campaign, now a year-round initiative, showcase the company’s ability to merge creativity with social impact.
Clapin is already making waves at Entropico, contributing to a history-making running film, a content series for Pinterest advertisers, and an AI music documentary. Following a landmark 2024, Entropico has entered 2025 with renewed momentum, including opening a third office in New York City and producing standout projects that inspire audiences while creating a positive social impact.
Reel 360 News wishes Oliver the best of luck at Entropico!
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