Daughter walks in Dad’s shoes in Macy’s spot

2+ Beginning this Sunday, Nov. 8, Macy’s lauches a new holiday campaign. Created by BBDO, In Dad’s Shoes, tells a magical story about appreciation and the power of giving a thoughtful gift. Centered on a little girl who is trying to decide what to get her dad for Christmas, the film opens when she decides to … Continue reading “Daughter walks in Dad’s shoes in Macy’s spot”

BBDO, Macy’s want you to love what you wear

2+ The Reel 360 team loves all things Fall. Pumpkin spice everywhere. And definitely the fashion. It’s our time to shine, and this season Macy’s is inspiring shoppers to make the most of every moment big or small by dressing a little extra and showing-off their personal style. With an incredible assortment of must-have curated … Continue reading “BBDO, Macy’s want you to love what you wear”

Framestore takes us BTS of new Macy’s spot from Anh Vu

2+ Directed by Anh Vu of Framestore Pictures, the new Macy’s film titled “Switch It Up” highlights strong, confident women, and the many ways an amazing outfit from the department store helps tie everything together. Inspired by the mobile shopping behavior of swiping, the spot features a fun, energetic, and highly modern approach to showing … Continue reading “Framestore takes us BTS of new Macy’s spot from Anh Vu”

Yes Virginia, you can be Santa in new Macy’s spot

3+ The Reel 360 Team is the first to lament when retailers begin Christmas advertising earlier and earlier. As soon as Halloween ends, Xmas decorations go up. Thanksgiving is now just a dinner to carb up before shopping at midnight for bargains. Even Macy’s on State Street in Chicago just lit their Xmas tree. Yes, … Continue reading “Yes Virginia, you can be Santa in new Macy’s spot”

Teri Altman promoted to Head of Production at DDB

1+ News from DDB New York announced today the promotion of Teri Altman to Head of Production. Altman is elevated from her position as Executive Producer. “Teri is fundamental to the creativity and culture of DDB New York. She is a force that not only break barriers but builds,” says Audrey Melofchik, President of DDB New York. “People … Continue reading “Teri Altman promoted to Head of Production at DDB”

Walton Isaacson announces multiple hires, promotions

1+ LA-based Walton Isaacson is stepping up recruitment and retention efforts across multiple disciplines, marketing specializations and cultural expertise.  Walton Isaacson CEO Aaron Walton noted, “Over the last eleven months, the agency and its people have demonstrated their exceptional talents and resiliency in the face of all challenges. We are growing, both literally and in every sense … Continue reading “Walton Isaacson announces multiple hires, promotions”

All Mariah Carey wants for Xmas is… Walkers

2+ No, not those kind of Walkers, the hungry ones you find on AMC’s The Walking Dead. We are talking chips here (known in the U.K. as crisps) that the diva has set her eyes, heart and stomach set on. And there’s a problem, as so does an Elf extra. With the global megastar celebrating … Continue reading “All Mariah Carey wants for Xmas is… Walkers”

Cashmere names new VP, Influencer Marketing

2+ Big congrats are in order for Kisha Maldonado-Madrid. Award-winning lifestyle marketing agency, Cashmere Agency, has announced that she will join the shop as Vice President, Influencer Marketing. In her new role at Cashmere, Maldonado-Madrid will be responsible for the strategic development and execution of all influencer efforts, leading the company’s innovative culture-first approach to … Continue reading “Cashmere names new VP, Influencer Marketing”