Making the wrong choices when buying hardware can have dire consequences. Like an insanely powerful high-pressure washer, an uncontrollable flame-throwing barbeque tool, or a home littered with toilets.
That is why Scandinavian hardware chain jem & fix invites everybody to go to them for no-nonsense, low-priced products for your home, garden and DIY projects.
Created by Denmark-based agency Uncle Grey, directed by Dutch master of comedy Bart Timmer, and produced by Bacon, the new campaign is an absurd array of reasons to go to jem & fix. The films are made from equal parts dead-pan humor and tough reminders about why you should prepare adequately before your next DIY adventure. Watch our Reel Ad of the Week below:
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CREDITS:
CLIENT: jem & fix
- Head of marketing & e-commerce: Anna Lund Paludan
- Offline & Content Team Manager: Mette Frost Schrøder
AGENCY: Uncle Grey
- Creative Chairman & Chief Strategy Officer: Lars Samuelsen
- Chief Operating Officer: Charlotte Porsager
- Associate Creative Director: Magnus Breum
- Head of Production: Daniel Halasz
- Executive Producer: Casper C. Rasmussen
- Account Manager: Signe Aas Dam
PRODUCTION COMPANY: Bacon
- Director: Bart Timmer
- EP: Samuel Cantor
- DoP: Rasmus Videbæk
- Production Managers: Oliver Sand & Nicholas Perry
- 1st AD: Stefan Danholm
- Production designer: Nikolaj Danielsen
- Props team; Lukas Gauger, Sputnick, Anette Riis, Astrid Danielsen,
- 1st AC Daniel Parmo
- Video Assist: Atli Kristofer
- DIT: Allan Legarth
- Chief Gaffer: Morten Kildegaard
- Gaffer: David Medina
- Gaffer: Mathias Rasmussen
- Gaffer Aske Wagner
- Grip: Christian Brøndum
- Grip ass: Marius Krab
- Stylist: Melanie Buchhave
- Wardrobe ass: Jonas Worup
- Hair and makeup: Henrik Steen
- Hair and makeup ass: Christina Dahlin
- SFX: Hummer Højmark
- Stunt: Anders Nylander
- Production ass. Mads Randrup
- Runner: Tobias Kjær
- Runner: Emil Løppke
- Runner: Caroline Rievers
- Runner: Mads Friis Becquet
- Editor: Anders Jon Petersen
- Composers: Asger Baden & Peder Thomas Pedersen
- Sound design: Adrian Aurelius / ballad
- Post Production: BaconX
- VFX supervisor: Jan Tvilling
- Colorist: Hannibal Lang
- Conform artists: Søren Knudsen & Lasse Selvli
- Composite artists: Christian Malkut Predut, Jacob Carlsson & Oliver Buus
- VFX producer: Jim Lerch
- Exec. producer: Eliana Carranza-Pitcher
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