Avril Lavigne, the eight-time GRAMMY Award-nominated, multi-platinum singer, songwriter, designer, and philanthropist, has revealed her inaugural alcohol partnership with BeatBox, The World’s Tastiest Party Punch, a ready-to-drink cocktail brand.
The special edition package, featuring Avril’s Pink Lemonade with an ABV of 11.1%, will be accessible at numerous locations nationwide, including 7-Eleven, Kroger, Circle K, Casey’s, QuikTrip, and other esteemed chain and independent retailers.
This collaboration between Lavigne and BeatBox is part of the renowned “Creator Series” initiated by BeatBox. The Creator Series aims to unite the rapidly growing ready-to-drink cocktail brand with globally recognized tastemakers to develop exclusive flavors and packaging designs, which are then distributed through the brand’s extensive retail network.
Zech Francis, the VP of Global Marketing for BeatBox, expressed enthusiasm about the partnership, stating, “From the moment Avril told our team how she drinks a BeatBox before every studio session, we knew this was a perfect fit for our growing Creator Series. Partnering with Avril is going to unlock even more exciting opportunities for BeatBox as one of the fastest growing ready-to-drink cocktail brands in the US.”
As part of the collaboration, consumers across the country will have the chance to win exclusive signed Avril Lavigne merchandise from their preferred retailers. Retail activations will also incorporate customized Avril displays, life-size Avril Lavigne cutouts, and a national sweepstakes offering the opportunity to meet Avril in person.
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Francis further added, “We are excited to bring this unique partnership to life in retail stores across the nation. Introducing Avril’s special edition packaging with our already popular Pink Lemonade flavor is an amazing opportunity to introduce BeatBox to Avril’s 100+ million fans!”
The singer’s enduring fame and success continue to thrive, evident from her massive following of over 100 million social media followers, eight GRAMMY nominations, and six World Music Awards.
Lavigne expressed her satisfaction with the collaboration, emphasizing the genuine connection she felt with BeatBox, stating, “The partnership with BeatBox felt right from the start – I have never come across a brand that was as committed to providing their fans with a truly memorable experience, specifically pegged to music, than the BeatBox Team. Every facet of the collaboration, down to my involvement with the design of the package itself, felt authentic and true to me. I am excited for people to see the new packaging, and let us know what you think!”
BeatBox Beverages, one of the fastest-growing ready-to-drink brands in 2022, is presently available in over 45,000 retail locations. The brand has experienced remarkable growth on social media and has engaged with over 6 million customers at festivals and events in 2022, with plans to participate in 100+ music festivals and events in 2023.
