Gap and Mattel, Inc. have announced a new apparel collaboration inspired by Mattel’s portfolio of brands and Gap’s signature icons that have dressed generations since 1969.
The first of many upcoming Gap x Mattel product drops will be the Gap x Barbie collection – an offering of tees, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel – all designed on Gap’s product icons featuring classic Barbie branding and Gap’s signature arch typeface. Starting May 23, the Gap x Barbie collection will be available for the entire family to shop on gap.com and in select Gap stores globally, with select styles offered through Mattel Creations, Mattel’s collector and direct-to-consumer platform.
Additional Gap x Mattel collaborations will be unveiled later this year, including apparel based on the #1 selling toy in the world, Hot Wheels*. Gap credit card holders will have the opportunity to access and shop collections online prior to their official launch dates.
REELated:
“We are excited to partner with Gap to combine Mattel’s iconic brand portfolio with Gap’s signature products,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel. “We look forward to working together to offer our fans fun, quality clothing for the entire family, plus a new way to embrace their favorite Mattel brands, franchises, characters and stories.”
“Gap’s partnership with Mattel represents two iconic brands collaborating on products that customers can wear as a family, pets included, and have fun,” said Christopher Goble, Head of Merchandising at Gap. “Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play. I can’t wait for people around the world to create memories with Gap x Mattel.”
To stay up to date with news related to the Gap x Barbie collection and future Gap x Mattel products, follow @Mattel, @Barbie, @gap and @gapkids on Instagram and Facebook.
From Oscar-nominated writer/director Greta Gerwig (Little Women, Lady Bird) comes Barbie, starring Oscar-nominees Margot Robbie (The Suicide Squad, Bombshell, I, Tonya, Babylon) and Ryan Gosling (La La Land, Half Nelson) as Barbie and Ken, alongside America Ferrera (End of Watch, the How to Train Your Dragon films), Kate McKinnon (Bombshell, Yesterday), Michael Cera (Scott Pilgrim vs. the World, Juno), Ariana Greenblatt (Avengers: Infinity War, 65), Issa Rae (The Photograph, Insecure), Rhea Perlman (I’ll See You in My Dreams, Matilda), and Will Ferrell ( Elf, Anchorman films, Talladega Nights).
Gerwig directed Barbie from a screenplay by Gerwig & Oscar nominee Noah Baumbach (White Noise, Marriage Story, The Squid and the Whale), based on Barbie by Mattel. The film’s producers are Oscar nominee David Heyman (Marriage Story, Gravity), Robbie, Tom Ackerley and Robbie Brenner, with Michael Sharp, Josey McNamara, Ynon Kreiz, Courtenay Valenti, Toby Emmerich and Cate Adams serving as executive producers.
Gerwig’s creative team behind the camera included Oscar-nominated director of photography Rodrigo Prieto (The Irishman, Silence, Brokeback Mountain), six-time Oscar-nominated production designer Sarah Greenwood (Beauty and the Beast, Anna Karenina), editor Nick Houy (Little Women, Lady Bird), Oscar-winning costume designer Jacqueline Durran (Little Women, Anna Karenina), visual effects supervisor Glen Pratt (Paddington 2, Beauty and the Beast), music supervisor George Drakoulias (White Noise, Marriage Story) and Oscar-winning composer Alexandre Desplat (The Shape of Water, The Grand Budapest Hotel).
Warner Bros. Pictures Presents a Heyday Films Production, a LuckyChap Entertainment Production, a Mattel Production, Barbie. The film will be distributed worldwide by Warner Bros. Pictures and released in theaters only nationwide on July 21, 2023 and beginning internationally on July 19, 2023.
