Coming off the launch of their anthem spot, which was Reel 360’s Reel Ad of the Week last week, 72andSunny, Los Angeles and the NFL are coming at us again like Akiem Hicks of the Chicago Bears.
Thursday Night Football is back.
Inspired by this year’s Thursday Night Football match-ups that are packed with historic division rivalries, the NFL worked with real fans across the country to showcase the fire and passion they have for their teams.
Helmed by lifelong New York Giants fan and renowned director Peter Berg, “We’re All Rivals Here,” is a combination of traditional casting calls, call-outs by NFL teams and social media outreach were used to find authentic fans.
During the production, fans were filmed simultaneously allowing both sides to hear what each other was saying during the throw downs, which encouraged the real time, high stakes banter. Watch below:
ALSO READ: The NFL is ready with new anthem spot
2019 Thursday Night Football Schedule:
September 12 – Tampa Bay Buccaneers / Carolina Panthers (NFL Network)
September 19 –Tennessee Titans / Jacksonville Jaguars (NFL Network)
September 26 – Philadelphia Eagles / Green Bay Packers (FOX, NFL Network, Prime Video)
October 3 – Los Angeles Rams / Seattle Seahawks (FOX, NFL Network, Prime Video)
October 10 – New York Giants / New England Patriots (FOX, NFL Network, Prime Video)
October 17 – Kansas City Chiefs / Denver Broncos (FOX, NFL Network, Prime Video)
October 24 – Washington Redskins / Minnesota Vikings (FOX, NFL Network, Prime Video)
October 31 – San Francisco 49ers / Arizona Cardinals (FOX, NFL Network, Prime Video)
November 7 – Los Angeles Chargers / Oakland Raiders (FOX, NFL Network, Prime Video)
November 14 – Pittsburgh Steelers / Cleveland Browns (FOX, NFL Network, Prime Video)
November 21 – Indianapolis Colts / Houston Texans (FOX, NFL Network, Prime Video)
November 28 – New Orleans Saints / Atlanta Falcons (FOX, NFL Network, Prime Video)
December 5 – Dallas Cowboys / Chicago Bears (FOX, NFL Network, Prime Video)
December 12 – New York Jets / Baltimore Ravens (FOX, NFL Network, Prime Video)
The spot broke on Thursday and new films will roll out ahead of the ongoing matchups, during the regular season.
Credits
Client: NFL
AGENCY: 72andSunny, Los Angeles
PRODUCTION COMPANY: Film 47
DIRECTOR: Peter Berg
EDIT COMPANY: Arcade
Source: 72andSunny
