Apple creates epic “Snowbrawl” film

Who doesn’t like a great snowball fight? Nothing beats nailing someone right in the kisser with a well-packed ball… unless you’re the one getting smacked. This year, Apple has leaned into the icy rite of passage, turning it into an epic cinematic “Snowbrawl” using the iPhone 11 Pro.

Shot on iPhone 11 Pro with the native 4K video and triple-camera system, director David Leitch (Deadpool 2, John Wick, Atomic Blonde) and cinematographer Robert Elswit leverage the camera’s extended dynamic range and cinematic video stabilization at 60 fps to dramatize a young girl’s journey as she and her friends rescue her teddy bear from her brother in a snowball fight.

The mobility and weight of the device enabled the filmmakers to simulate moments that would be impossible with bulky professional equipment, all without sacrificing quality. Watch below:

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To show how the iPhone 11 Pro adds capability without complexity, Apple has also unveiled a behind-the-scenes look at how the ensemble embraced the strengths of the camera to turn the scene into a Hollywood-style film.

“The Making of Snowbrawl” shows the ease of shooting 4K video at 60fps and underscores why iPhone 11 Pro is the first iPhone powerful enough to be called a Pro.

Check out a behind-the-scenes ‘Making Of’ film below:

Not only is the spot our “Reel Ad of the Week,” it might possibly be our “Reel Ad of the Year.”


CLIENT: Apple iPhone 11 Pro

DIRECTOR: David Leitch