ALS Association innovates Virtual Fandom for WS

The Los Angeles Dodgers are now the World Series champions after three straight losses from 2017 – 2019. And for the first time in 32 years. Due to limited fan attendance during the series, most Dodgers and Rays fans couldn’t cheer on their teams in person. But, just in the nick of time, the ALS Association, Major League Baseball and creative partner BBDO New York, came up with a fun way for fans to support their teams – and the ALS Association – virtually.

By visiting, fans were able to generate a custom background to be used on video calls (Zoom, Microsoft Teams, etc.) that made it look like there’s an outfield wall behind them, displaying their precise distance from home plate at the World Series – a visual play on the foot-measurements that are printed on the outfield walls of all MLB ballparks.

ALSO READ: Dodgers defeat Rays to win first World Series in 32 years

From there, fans had the option to donate to the ALS Association, which provides a recommended amount based on your distance from the field. 

The last-minute effort, created by the ALS Association is partnership with Major League Baseball and BBDO NY, successfully shined a light on the causes of ALS (also known as Lou Gehrig’s Disease) and raised donations towards finding a cure.

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CLIENT: The ALS Association 


  • Worldwide Chief Creative Officer Worldwide: David Lubars 
  • Senior Creative Director: Tom Kraemer 
  • Senior Creative Director: Jens Waernes 
  • Associate Creative Director: Shayne Alexander 
  • Global Account Director of Operations: Linda Epifano 
  • Account Manager: Abigail Solano 
  • Interactive Executive Producer: Katie Young 
  • Interactive Producer: Chava Quinn 
  • Senior Developer: Nick Russo 
  • QA Manager: Jimmy McGee