Award-winning director Andreas Roth and executive producer Daniel “Rocco” Kopecny have launched AKKURAT Studios, a newfangled, international creative collective and production company hybrid. With more than a decade of advertising experience, founders and filmmakers Roth and Kopecny will respectively serve as creative director and managing director of the fledgling label.
The German business partners will lead the company out of Berlin, with a small satellite atelier in Los Angeles.
The brainchild of co-founder Andreas Roth, AKKURAT was originally conceived by the German duo in Venice, California, in 2016. Roth was already percolating over the idea of formulating a production collective when fellow German friend and Spot Welders editor Mischa Meyer invited him to a party at the post-house’s creative campus and introduced him to his soon-to-be co-founder Rocco Kopecny.
“We met, had a few drinks, and that’s it. Love at first sight, the end!” reminisces Roth. “We shot a few projects together afterwards; Rocco was doing a service job for me which we shot partly in Berlin through Iconoclast for Camp David. Afterwards, we spent a lot of time together. We went on holidays and had chats about a possible company structure. The wonderful thing about Rocco, is that he’s really on fire and super energetic. You need an EP like him to run a shop. If he has a challenge in front of him, he goes for it – no matter what. He’s definitely an inspiration when it comes down to bringing things alive.”
The firm’s moniker AKKURAT is a nod to the German word for accuracy, incorporating the company’s credo for preciseness, perfection, and high-quality in projects it produces.
AKKURAT Studios will host a robust national arm of artistic talent, advancing and growing creatives from Germany, as well as a few international masterminds spicing up the overall “Deutsch-ness” of the collective.
The company will cement itself as a creative label to serve not only the usual playing fields of the advertising and film production universe, but also as a creative haven for likeminded artists to develop new, longer, more personal creative content formats with inspiration and collaboration always at the forefront.
Explains Roth, “AKKURAT is about pushing national as well as international talent. A major aim in the near future will be to nurture young German talent and promote them internationally. Our eyes are set on a global vision, not one just siloed to Germany.”
Roth and Kopecny have assembled a rich pool of creatives with expertise in digital and traditional commercial, branded content, and film. Featuring a diverse group of directors, photographers and multidisciplinary talents, AKKURAT Studios has already helmed some captivating, high-quality motion and photo productions for an array of top brands, future-oriented agencies, and customers worldwide under its label ahead of its official launch.
Kopecny points out, “AKKURAT focuses on the development of an ecosystem and not an ego system – we are a closely woven network of talented individuals whose goal is to provide creative solutions to the many content channels. The bonus of us being a director/producer-driven company is that we definitely have a different look on projects and our creative talent.”
Projects have included work for Jung von Matt and Swiss luxury brand Bucherer, Snoh Allegra, and Mercedes Benz F1’s summer and winter campaigns for antoni garage.
Just a week ago, AKKURAT completed shooting in Cape Town for NIVEA. Upcoming, the company is charged with a massive campaign for a supermarket client and two directors are currently shooting passion projects.
The two filmmakers took the necessary time needed to meticulously curate a talent roster they felt confident about and also personally connected with.
“At Akkurat we only manage talent we personally know. We made the decision to not have anonymous creatives on board; we wanted to establish a creative alliance of friends and partners. In bringing the collective to life, we also didn’t want to set out to act like a big, expendable talent agency,” says Roth.
Cloé Bailly, Mario Feil, Joschka Laukeninks, Novemba, Ozan Biron, Ben Brand, Francisco Gonzalez Sendino, Ivana Bobic, and co-founder Andreas Roth comprise the lineup of AKKURAT’s director roster.
On the photography front, artistic perspectives represented include Patrick Fraser, Evelyn Dragan, Florian Bison, Murat Aslan, Patrick Maus, and Rammstein house and yard photographer Jens Koch. Already, some titillating productions involving the studio’s talents are on the horizon.
AKKURAT aims to grow into an international stage where the exchange and collaboration of creative people is promoted. The company has ambitious future plans, including adding more talent and content platforms down the line.
While Roth and Kopecny’s main focus and foundation will always be in producing great adverts, series, and features, AKKURAT wants to evolve as a high creative international brand. The studio plans to host a few events supporting their endeavors this year.
“Overall we’d like to broaden our horizons and work with global brands and clients. We want to create meaningful and interesting work – regardless of the medium,” says Roth. “In whatever format we consume the media, the common denominator is the desire to be entertained. As a filmmaker, this is a driving force in our actions to create entertainment that inspires, teaches, and is socially relevant.”
SOURCE: Carrie Wick PR