In a continued partnership, American Family Insurance and TIME are set to reveal the “Dreamer of the Year” for 2023. This accolade acknowledges individuals dedicated to safeguarding, revitalizing, and advocating for dreams, inspiring others to pursue their aspirations.
This year’s recipient is Syd Kitson, an accomplished American real estate developer and former professional football player. Kitson’s visionary project, Babcock Ranch, situated in southwest Florida, stands as the first solar-powered town in America. Babcock Ranch serves as a sustainable, master-planned community, exemplifying eco-friendly practices and integrating green technologies into its design and operation.
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The announcement of the “Dreamer of the Year 2023” took place on Wednesday, 12/6, during TODAY on NBC. To mark this achievement, Elite Media, a longstanding creative agency partner for American Family Insurance, collaborated with TIME and its award-winning Red Border content division to produce videos highlighting Kitson and the Babcock Ranch project. In Kitson’s words, “There becomes an intersection of being a dreamer and a doer…when you step forward and say ‘I’m going to make this happen.’”
The :30 version of the video premiered yesterday and subsequently will air on broadcast TV. The extended video will be featured on American Family Insurance and TIME social media channels and digital platforms. Watch below:
REELated:
Telisa Yancy, Enterprise President, American Family Insurance Group, expressed pride in the partnership, stating, “American Family Insurance believes everyone should have the ability to pursue their own dreams, and honoring the ‘Dreamer of the Year’ is one way to champion this pursuit.” Sherina Smith, American Family Insurance Group Enterprise Chief Marketing Officer, added, “We’re committed to developing unique platforms to highlight individuals who are inspiring, protecting, and restoring dreams.”
This collaboration between American Family Insurance and TIME originated in 2020, marked by a virtual reality exhibit portraying Dr. Martin Luther King’s 1963 March on Washington for Jobs and Freedom. Last year’s inaugural TIME “Dreamer of the Year” was Donnel Baird, founder and CEO of BlocPower, a Brooklyn-based climate-technology company.
Kitson expressed gratitude, saying, “Thank you to American Family Insurance for recognizing dreamers who are committed to actionable change for the long-term benefit of generations to come.”
CREDITS
BRAND: AMERICAN FAMILY INSURANCE
- Sherina Smith – Enterprise Chief Marketing Officer
- Jim Buchheim – Community and Social Impact Officer
- John Valadez – Marketing Manager
- Nancy Chang – Media Marketing Manager
- Claire Hendricks – Media Relations Consultant
- Nick Baillies – Marketing Consultant
BRAND: TIME
- Red Border by TIME – Production Partner
- Abe Zverow – Producer
- Karl Bloomberg – Director
- Sade Muhammad – CMO
- Dan Schunk — VP, Brand & Creative Strategy
- Marissa Maylin — Senior Manager, Special Projects
- Steve Clancy — VP, Customer Success
- Teagan Nurse — Senior Project Manager
- Beth DeVillez — VP, Partnerships
- J. Ivy – V.O
- Mariana Schuss — Account Manager
AGENCY: ELITE MEDIA
- Chris Crawford – Chief Creative Officer
- Jindai Joseph – Executive Creative Director
- April Smith- Account Director
- Mo Alsadi – Art Director
- Jacqueline Crockwell- Project Manager
- Maria Rosa – Director of Strategic Initiatives
MEDIA: PERFORMICS
- Tessa Binney — SVP, Performance Solutions
- Niki Kolbe — Associate Media Director
- Sam Kehoe — Media Manager
- Ashley Waller — Director, Strategy
- Julie Duran — Supervisor, Brand Experience
- Emily Laverde — Senior Traffic Coordinator
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