2021 is the Year of the Ox. Adidas has now revealed a high energy, celebrity-packed Chinese New Year campaign for its Originals brand that focuses on a limited edition coin that users can redeem on or offline.
The campaign kicks off with a 90-second spot that uses special effects to tell stories of its celebrity stars – Jackson Yee, Eason Chan, Liu Yi Fei, Zhang Jun Ning and Wang Sheng Di – running around the city on Chinese New Year. Watch below:
Alongside this, people can win ’coins’ if they make a purchase. Adidas has created both virtual and physical coins that link online and offline interactivity.
Once you have a physical coin you can use Adidas app to scan it and enter an interactive game, in which users need to collect wishes from the campaign’s stars to win prizes.
AGENCY: Hypemaker, Shanghai