adidas is kicking off its FIFA World Cup 2026 campaign with a five-minute film that treats neighborhood football like myth. Titled Backyard Legends, the new film brings together Timothée Chalamet, Lionel
For Lunar New Year, adidas turned away from spectacle and leaned into sincerity, spotlighting the next generation of Chinese football talent in a moving 1:25 film created by TBWA Shanghai.
adidas and DICK’S are kicking off “New Year, New You,” a youth-sports push that trades highlight reels for headspace. Conceived by 180 with adidas North America, the work reframes greatness
The clock is counting down. It could mean a clutch moment, a nerve-racking play, or a chance to be the hero. It can bring adrenaline and excitement or sheer anxiety.
Big congrats to adidas. The global sports apparel brand is set to be honored at the 2024 AMP Awards for Music & Sound as it is welcomed into the Association
To challenge shed light on the transformative power of sports for women and girls, adidas has introduced the world’s first “Female Field” initiative. In many traditional Arab families, young girls
adidas Basketball, in collaboration with its advertising partner Johannes Leonardo, has introduced an innovative campaign titled “‘Trae’ by Tim Young.” This captivating campaign centers around NBA player Trae Young of
Trae Young’s stand-out achievements (he sure was a pain in the ass to my beloved Philadelphia 76ers) and unconventional moves on the basketball court are celebrated in a new marketing
2021 is the Year of the Ox. Adidas has now revealed a high energy, celebrity-packed Chinese New Year campaign for its Originals brand that focuses on a limited edition coin
The oceans are awash in plastic and their future, and ours, is threatened. adidas has developed one solution that may help fix the problem: it’s Primeblue, and its’ remarkable story
Adidas and agency Iris are definitely ‘Ready for Sport.’ Then again, who of us is not ready? Using stock and existing footage, the new optimistic, emotionally-moving video has gone live
“Here To Create Change” adidas partners with Billie Jean King to help keep girls in sport adidas – a global leader in sport performance – announces its commitment to
The first shortlists for Cannes Lions 2026 are out, offering an early look at the work that has made the strongest impression on juries this year. The first wave includes
The Directors Bureau has added director Agostina Gálvez to its roster for commercial representation, bringing in a filmmaker known for her visually driven style and sharp cultural perspective. Gálvez’s work
Culture-defining production company Fela has announced the signing of photographer and director William Ukoh to its live action and stills rosters for commercial representation. Ukoh’s work is shaped by his
Zulu Alpha Kilo has named Kelly Mikhael executive producer in its New York office, effective immediately. The full-service creative company continues to expand its senior leadership as it scales production
Creative editor and visual storyteller Troy Charbonnet has officially joined the roster at Modern Post, bringing a signature style shaped by rhythm, emotion, and an instinctive feel for how picture
RSA Films has signed acclaimed filmmaker and photographer Santiago Sierra Soler for commercial and branded content representation in the U.S. Known for his striking visual style and his ability to
Biscuit Filmworks has added filmmaker Freddie Waters to its worldwide directing lineup, expanding the company’s bench of cinematic, performance-led storytellers. A London native, Waters cut his teeth hosting comedy nights
Biscuit Filmworks has added rising writer-director Stanley Brock to its roster, tapping a filmmaker whose deadpan humor, sharp casting, and design-driven visuals have made him a go-to for youth-culture storytelling.
