adidas and DICK’S are kicking off “New Year, New You,” a youth-sports push that trades highlight reels for headspace. Conceived by 180 with adidas North America, the work reframes greatness
The clock is counting down. It could mean a clutch moment, a nerve-racking play, or a chance to be the hero. It can bring adrenaline and excitement or sheer anxiety.
Big congrats to adidas. The global sports apparel brand is set to be honored at the 2024 AMP Awards for Music & Sound as it is welcomed into the Association
To challenge shed light on the transformative power of sports for women and girls, adidas has introduced the world’s first “Female Field” initiative. In many traditional Arab families, young girls
adidas Basketball, in collaboration with its advertising partner Johannes Leonardo, has introduced an innovative campaign titled “‘Trae’ by Tim Young.” This captivating campaign centers around NBA player Trae Young of
Trae Young’s stand-out achievements (he sure was a pain in the ass to my beloved Philadelphia 76ers) and unconventional moves on the basketball court are celebrated in a new marketing
2021 is the Year of the Ox. Adidas has now revealed a high energy, celebrity-packed Chinese New Year campaign for its Originals brand that focuses on a limited edition coin
The oceans are awash in plastic and their future, and ours, is threatened. adidas has developed one solution that may help fix the problem: it’s Primeblue, and its’ remarkable story
Adidas and agency Iris are definitely ‘Ready for Sport.’ Then again, who of us is not ready? Using stock and existing footage, the new optimistic, emotionally-moving video has gone live
“Here To Create Change” adidas partners with Billie Jean King to help keep girls in sport adidas – a global leader in sport performance – announces its commitment to
RSA Films has signed acclaimed filmmaker and photographer Santiago Sierra Soler for commercial and branded content representation in the U.S. Known for his striking visual style and his ability to
Biscuit Filmworks has added filmmaker Freddie Waters to its worldwide directing lineup, expanding the company’s bench of cinematic, performance-led storytellers. A London native, Waters cut his teeth hosting comedy nights
Biscuit Filmworks has added rising writer-director Stanley Brock to its roster, tapping a filmmaker whose deadpan humor, sharp casting, and design-driven visuals have made him a go-to for youth-culture storytelling.
Invisible Arts Music (IA), the bi-coastal, majority Black- and female-owned music house known for its award-winning work across film, TV, and advertising, has signed with The Cre8tors for creative talent
The American Advertising Federation (AAF) has unveiled its 2025 class of inductees into the prestigious Advertising Hall of Achievement (AHOA) — the industry’s gold standard for recognizing trailblazers 40 and
FilmLA released its second quarter production report today, revealing a 6.2 percent drop in on-location filming compared to the same period in 2024. From April through June, Greater Los Angeles
The 12th Annual AMP Awards for Music & Sound took center stage at Sony Hall in New York City on May 21, with the sold-out ceremony recognizing the most creative
As the madness of March descends, Powerade is turning up the volume—literally. The brand has partnered with Louisiana State University basketball standout and rising hip-hop artist Flau’Jae Johnson to drop
Harbor is strengthening its UK Advertising division with the addition of award-winning sound designers George Castle and James Benn as Creative Directors, Sound. This dynamic duo, known for their cutting-edge
Covert has bolstered its U.S. expansion by signing 104 NICKELS, the CG storytelling duo of Anthony Nitkowski and Nicholas King, for exclusive US representation. Known for pushing the boundaries of
