Adidas celebrates Year of the Ox with Hypemaker

1+ 2021 is the Year of the Ox. Adidas has now revealed a high energy, celebrity-packed Chinese New Year campaign for its Originals brand that focuses on a limited edition coin that users can redeem on or offline. The campaign kicks off with a 90-second spot that uses special effects to tell stories of its … Continue reading “Adidas celebrates Year of the Ox with Hypemaker”

Miniac Films brings adidas’ innovative New Primeblue

2+ The oceans are awash in plastic and their future, and ours, is threatened. adidas has developed one solution that may help fix the problem: it’s Primeblue, and its’ remarkable story is being told in a new spot produced for the company by production company Miniac Films. Directed by Benjamin Kutsko, the dramatic, visually evocative … Continue reading “Miniac Films brings adidas’ innovative New Primeblue”

adidas reminds us that we will be ready for sports again

1+ Adidas and agency Iris are definitely ‘Ready for Sport.’ Then again, who of us is not ready? Using stock and existing footage, the new optimistic, emotionally-moving video has gone live across adidas’ social channels. The ad focuses on optimism, anticipation and the excitement of the return of sport. It is a powerful reminder to … Continue reading “adidas reminds us that we will be ready for sports again”

adidas & Billie Jean King partner to keep girls in sport

2+ “Here To Create Change” adidas partners with Billie Jean King to help keep girls in sport   adidas – a global leader in sport performance – announces its commitment to changing the future for NYC’s young female athletes. Unveiling research that shows that less than 1 in 3 girls continue to play sport after … Continue reading “adidas & Billie Jean King partner to keep girls in sport”

Art Directors Guild announces nominations

1+ The Art Directors Guild (ADG, IATSE Local 800) has announced nominations for the 25th Annual Excellence in Production Design Awards in theatrical motion pictures, television, commercials, music videos and animation features. Winners will be honored at the Art Directors Guild Awards ceremony, set for Saturday, April 10, 2021, Pre Show – 3:00PM PST, Awards Show – 4:00 PM … Continue reading “Art Directors Guild announces nominations”

Superdoom signs director Heidi Berg

1+ Creative bureau Superdoom has signed director Heidi Berg (they/them) for U.S. commercial production out of Los Angeles, CA. This is their first commercial representation. Their work captures the ethos of major brands and entertainment properties with mind-melding cinematic narrative and magical realism, for companies including Netflix, Google, Samsung, Apple, Audi, Lexus, BMW, Mercedes, Nike … Continue reading “Superdoom signs director Heidi Berg”

Soundtrack to ‘Too Beautiful, Our Right to Fight’ released

1+ The official soundtrack for the feature documentary Too Beautiful, Our Right to Fight, the story of Cuban boxer Namibia Flores Rodriguez, will be released. The film was directed by Swedish director Maceo Frost in collaboration with Adidas. For decades, she’s trained five hours a day every day with the hope to one day win … Continue reading “Soundtrack to ‘Too Beautiful, Our Right to Fight’ released”

RBL Spotlight: VP, Strategy Director Kenny Mac

0 Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity on a daily basis. For the next 29 days, you will be able to celebrate wonderful human beings, like Kenny Mac … Continue reading “RBL Spotlight: VP, Strategy Director Kenny Mac”

Is it a Super Bowel or Bowl ad for Mojo Supermarket

1+ According to Mojo Supermarket, companies burn through massive budgets to create Super Bowl commercials that’ll be the talk of the town but, more than often, the advertisements that they greenlight end up becoming forgotten junk just weeks later. Simply put, most of them aren’t that good or memorable. To help companies waste this money … Continue reading “Is it a Super Bowel or Bowl ad for Mojo Supermarket”

Revolver signs four new international directors

1+ Revolver, an Amsterdam based production house, has expanded their roster of artists with the addition of four new director signings.  The signed directors – Marko Roth, Joppe Rog, Malin Ingrid and Ian Derry, join the roster with an impressive repertoire  of work behind them in both the commercial and independent film arenas.  The announcement … Continue reading “Revolver signs four new international directors”

22Squared hires EP Zamile Vilakazi, promotes others

1+ As part of its agency-wide expansion, 22Squared, an independent creative & media company that counts national brands like Baskin-Robbins, NAACP Atlanta Chapter, the Ad Council, Advent Health and Publix Super Markets as clients, welcomes production powerhouse Zamile Vilakazi as its head of production. The company has also promoted Janis Middleton to SVP, executive director of Multicultural & … Continue reading “22Squared hires EP Zamile Vilakazi, promotes others”

LVLY brings on Canadian editor Izzy Ehrlich

1+ Content and creative studio LVLY, with offices in New York, Los Angeles and Tel Aviv, welcomes award-winning Canadian editor Izzy Ehrlich to their celebrated roster for representation in the United States. Following the recent addition of fellow editor Emily Spiegelman-Noel, this new addition caps off an exciting period of growth for LVLY, further strengthening their … Continue reading “LVLY brings on Canadian editor Izzy Ehrlich”

Perry Fair named EVP, global ECD for McCann

1+ Big congrats to Perry Fair. The talented advertising veteran has been named to the brand new role of EVP, global ECD, director of entertainment, for McCann New York. Fair has held senior roles on both the ad agency and client side of the business. He was also the first Black president of a publicly … Continue reading “Perry Fair named EVP, global ECD for McCann”

Couscous signs Karim Huu Do and Kim Geldenhuys

2+ International creative production company Couscous has signed Karim Huu Do for U.S. music video representation and Kim Geldenhuys for U.S. commercial and music video representation. Karim brings a breathtaking cinematic appeal to his work with a trademark mix of surreal visual dreamscapes and unsettling hyperreality. Kim’s ideological work stems from his photography background, with … Continue reading “Couscous signs Karim Huu Do and Kim Geldenhuys”

Match Marketing launches Public Label, Match Retail

1+ North American consumer engagement agency Match Marketing Group announced today the launch of two new agencies – Public Label and Match Retail – in a reimagination of how the group will continue to offer high impact creative solutions for clients in today’s evolving marketplace. The announcement follows an extensive overhaul and modernization of the … Continue reading “Match Marketing launches Public Label, Match Retail”

Cabin Edit Expands with Three New Editors

1+ Creative post studio Cabin Editing Company announced the addition of three new editors to its roster: Robert Lopuski, Mischa Meyer, and Jojo King. The move will support Cabin’s recent growth as remote capabilities are allowing the company to service new clients across the U.S. and internationally. Additionally, Cabin has recently added new representation in … Continue reading “Cabin Edit Expands with Three New Editors”

Naked City tries on AIRBAG for U.S. representation

1+ Naked City Films, the shop launched early this year by Executive Producer Mark Sitley, has agreed to a co-production and representation agreement with AIRBAG, one of the top production companies in Australia, with offices in Melbourne and Sydney. It also has brought Melbourne-based animation shop Dirty Puppet on board. The moves are the first … Continue reading “Naked City tries on AIRBAG for U.S. representation”

New campaign highlights Women Coders

1+ In a move designed to celebrate the unseen contributions of female coders, Girls Who Code is launching “Missing Code,” a digital campaign that illustrates how broken the internet would be, if not for the work done by women. In 2020, women made up just 26 percent of computing jobs. The new campaign is designed to highlight the contributions … Continue reading “New campaign highlights Women Coders”

Interview: ‘Occurrence at Arverne’s’ Robert Broadhurst

1+ Some of the best selections premiered at this year’s, HollyShorts including the monumental story, An Occurrence At Arverne. The short film, written and directed by Brooklyn-based Robert Broadhurst, follows an unknown man attempting to gain access to an unknown home as a woman entering her car regards him warily. Once inside the home, his … Continue reading “Interview: ‘Occurrence at Arverne’s’ Robert Broadhurst”

It’s a Match for Matt Horton and Dexter Black

1+ Match Marketing Group announced today the appointment of two Creative Directors, Matt Horton and Dexter Black, who will join the agency’s growing creative department across integrated and experiential, respectively. Reporting to Eric Moncaleano, ECD, Horton and Black will collaborate with client services, strategy and leadership teams to deliver superior creative that drives business results. … Continue reading “It’s a Match for Matt Horton and Dexter Black”