Trae Young’s stand-out achievements (he sure was a pain in the ass to my beloved Philadelphia 76ers) and unconventional moves on the basketball court are celebrated in a new marketing campaign from Cartwright that introduces Young’s first signature shoe – the Trae Young 1 – from adidas. The riff on his many firsts – from … Continue reading “Cartwright launches Trae Young’s signature shoe for adidas”
2021 is the Year of the Ox. Adidas has now revealed a high energy, celebrity-packed Chinese New Year campaign for its Originals brand that focuses on a limited edition coin that users can redeem on or offline. The campaign kicks off with a 90-second spot that uses special effects to tell stories of its celebrity … Continue reading “Adidas celebrates Year of the Ox with Hypemaker”
The oceans are awash in plastic and their future, and ours, is threatened. adidas has developed one solution that may help fix the problem: it’s Primeblue, and its’ remarkable story is being told in a new spot produced for the company by production company Miniac Films. Directed by Benjamin Kutsko, the dramatic, visually evocative spot … Continue reading “Miniac Films brings adidas’ innovative New Primeblue”
Adidas and agency Iris are definitely ‘Ready for Sport.’ Then again, who of us is not ready? Using stock and existing footage, the new optimistic, emotionally-moving video has gone live across adidas’ social channels. The ad focuses on optimism, anticipation and the excitement of the return of sport. It is a powerful reminder to the … Continue reading “adidas reminds us that we will be ready for sports again”
“Here To Create Change” adidas partners with Billie Jean King to help keep girls in sport adidas – a global leader in sport performance – announces its commitment to changing the future for NYC’s young female athletes. Unveiling research that shows that less than 1 in 3 girls continue to play sport after school, … Continue reading “adidas & Billie Jean King partner to keep girls in sport”
VMLY&R New York and MullenLowe US New York had stellar nights at the ADC 102nd Annual Awards ceremony, held this evening at Terminal 5 in New York during Creative Week 2023. The esteemed global jury awarded this year’s coveted ADC Black Cube for Best of Show to VMLY&R New York for “I Will Always Be Me” on behalf of Dell Technologies and Intel. The work also … Continue reading “VMLY&R, MullenLowe big winners at 102nd ADC Awards”
ABLED, the feature directorial debut of Union Partner/Editor Einar Thorsteinsson, will have its world premiere on May 20, at The 49th annual Seattle International Film Festival (SIFF). At the film’s center is Blake Leeper – a medal-winning Paralympian sprinter and world record holder in the 400m – who aspires to be in the Olympics. ABLED … Continue reading “Union’s Einar Thorsteinsson makes directorial debut at SIFF”
Purple, an innovative mattress company, along with creative content studio JOJX, instead asks: “What can you do with a good night’s sleep?” Playful, invigorating, and cinematically spectacular, the series of commercial films from director Matt Bieler for Purple focuses on the time spent not sleeping. Beginning with a series of shots of people waking up … Continue reading “Purple asks what can we do with a good night’s sleep?”
Cutters Studios has announced the immediate addition of distinguished Editor Devon Bradbury to its roster for exclusive representation across the U.S.A. The announcement was made by Cutters New York Managing Director/Executive Producer Caitlin Grady. Originally from Southern California and deeply focused on editing since the age of 15, Bradbury is a Cinema and Television Arts … Continue reading “Cutters adds editor Devon Bradbury”
The newest campaign from Expedia, “Never Give Up On Going,” illuminates how the popular travel service helps would-be voyagers overcome real-life barriers to embark on emotional journeys to discover meaningful travel experiences. Known for her ability to evoke authentic, everyday intimacy with her performers while capturing it all with dynamic camera work, Love Song director … Continue reading “Emmy-nominated director Justyna Obasi helms Expedia spot”
Cannes Lions has revealed the line-up of global experts selected to award the world’s very best creative and effective work and benchmark excellence this June. Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 19-23 June 2023. Announced today are 290 experts from across … Continue reading “Cannes Lions announces 2023 Jury members”
Institute, the award-winning commercial production company founded by Lauren Greenfield, has expanded its leadership team with the addition of Sean Lyness as Executive Producer. Lyness previously worked with Institute as a freelance line producer on notable projects including Greenfield’s recent WhatsApp campaign “A New Era of Privacy,” Pamela Adlon’s Thinx campaign “How a New Generation … Continue reading “Institute welcomes Sean Lyness as EP”
Running, dribbling, kicking, and shooting… training, resting, refueling, and competing… It’s all packed into the kinetic new :30 Gatorade spot, “Every Moment Has a Gatorade,” directed and edited by Dana Campanello (an Argentinian director/dp/editor represented in the US by Easy Mondays). Produced by Poster and created by R/GA, the ad features female athletes in action, … Continue reading “Director Dana Campanello quenches thirst with a Gatorade for You”
Editor’s Note: Five years ago we had an idea. Being a woman-owned publication, it made sense to us to celebrate women who were making a difference in the industries we cover. So, we started a “little” feature for Women’s History Month called “Reel Women.” To say it blossomed into something special would be a vast … Continue reading “Director Jenn Shaw”
Editor’s Note: Five years ago we had an idea. Being a woman-owned publication, it made sense to us to celebrate women who were making a difference in the industries we cover. So, we started a “little” feature for Women’s History Month called “Reel Women.” To say it blossomed into something special would be a vast … Continue reading “Rasha Clark, Ataboy Head of Production”
Stone Irr, Senior Producer at BUTTER Music + Sound in Los Angeles and an accomplished recording artist and producer in his own right, has been elected President of the West Coast Chapter of the Association of Music Producers, better known as AMP. In his new role, Irr joins AMP National Board President Carol Dunn, who was elected … Continue reading “AMP West elects Stone Irr as President”
Creative studio and production company Even/Odd has signed New York-based Andy Madeleine, LA/SF-based David Camarena, and LA/SF-based Syra McCarthy, expanding their commercial production and creative team. This growth for the minority and immigrant-owned shop follows the rapid ballooning of their leadership personnel, having tapped former Square Global Head of Creative Justin Lomax to join the … Continue reading “Even/Odd expands bicoastal director roster”
Over the weekend Dave Chappelle returned to NBC Universal’s Saturday Night Live for the third time and the first time since 2020. Since his last appearance, Chappelle received a significant amount of backlash for his anti-trans comments during his Netflix stand-up comedy special The Closer, which aired in 2021. Earlier in the week, Page Six … Continue reading “Dave Chappelle opens SNL with 15-minute monologue”
Lauren Greenfield’s award-winning commercial production company Girl Culture Films today enters a new phase as INSTITUTE. Marking an evolution for this brand, this change will broaden its directorial roster to be more inclusive of all underrepresented talent regardless of gender, furthering its mission of uplifting diverse storytellers in advertising. The expansion will also offer greater … Continue reading “Lauren Greenfield’s Girl Culture evolves into INSTITUTE”
Director Nina Meredith and actress Adria Arjona (Andor, 6, Father of the Bride, Morbius) explore the connective tissue between heritage and representation in film in BMW’s Hispanic Heritage Campaign. Arjona–half Guatemalan and half Puerto Rican, and raised in Mexico–draws inspiration from the seaside as a familiar, comfortable backdrop that pays homage to her upbringing. Director … Continue reading “Actress Adria Arjona celebrates Latin X in BMW spot”
