Popular Irish Indie-Rock band the Academic and our friends at BBDO New York—the same ensemble behind 2017’s acclaimed Live Looper—have just pulled off one of the most innovative musical events to help launch the band’s latest EP.
On July 15th, the Academic hosted the world’s first live animation music video via Google Slides, creating an interactive audio and visual experience for fans. Three exclusive performances featured the new single, Not Your Summer.
Today, to share the experience further, The Academic have just launched a music video (an edited screen capture of the live performance), and a brand new behind-the-scenes video. Watch below:
Created by BBDO New York, Capitol Records, and Open The Portal animation studio, the musical experience was built out in real-time with a team of animators and all four band members themselves collaborating behind the scenes to create and delete slides every second. The resulting animation tells a visual story loosely based on the song’s lyrics about the isolation and internal conflict experienced by many last year. Take a look at the BTS video:
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By using Google Slides, The Academic, who’ve been unable to perform live in front of audiences throughout the pandemic, were still able to provide a unique live experience for fans to help launch their latest EP. The band members even interacted with guests in real-time by typing in the slides during the 15-minute pre-show.
“One of the things we’ve missed most throughout this pandemic has been interacting with our fans and creating unforgettable moments for them through music. We were thrilled to collaborate with BBDO and Open The Portal to create this totally new, virtual musical experience in Google Slides. Not only was it a clever way to say ‘hi’ to our fans, but we live for finding these new techy ways to make our music stand out from the rest,” said Craig Fitzgerald, lead singer, The Academic.
“The strong, universal feeling of ‘I need to get away from me,’ is one that transcends this moment in time. We used that emotion of not feeling happy with, and needing a break from, yourself as a thread throughout the experience. The main character literally breaks away from his own alter ego, resulting in an exciting chase across different pages in Google Slides, while featuring the platform’s many capabilities in creative ways,” said Bart Mol, SVP, Senior Creative Director, and Live Animator, BBDO NY.
The effort is an evolutionary follow-up to BBDO NY & The Academic’s 2017 ‘Live Looper.” The equally innovative live musical performance was hosted on Facebook Live, turning the platform into a global stage, and ultimately winning top industry accolades including Gold at Cannes Lions, D&AD, One Show, and Webby’s, among others.
CREDITS:
BAND: The Academic
- Craig Fitzgerald Lead Vocals, Guitar
- Matthew Murtagh Guitar
- Stephen Murtagh Bass
- Dean Gavin Drums
- Carl Brogan Band Manager
RECORD LABEL: Capitol Records
- Tom Paul General Manager
- Alia Aldeghather Product Manager
ANIMATION: Open The Portal
- Trever Stewart Co-Director, Technical Director, Live Animator
- David Braun Animation Director
- Barrett Slagle Executive Producer
- Xenia Balashov 1st AD, Art Director
AGENCY: BBDO
- David Lubars Chief Creative Officer, Worldwide
- Bart Mol SVP, Senior Creative Director, Live Animator
- Pol Hoenderboom SVP, Creative Director
- Mike Woodall Co-Director, Senior Producer, Live Animator
- Andrew Osborne Head of Content Operations
- James Young Head of Digital Operations
- Alex Gianni EVP, Director of Content Production
- Chava Quinn Producer
- Benner Rawley Copywriter
- Maya Iwata Art Director
- Phillip Savage Livestream Tech Director
- Jimmy McGee Quality Assurance
PRODUCTION: BBDO Studios
- Jonathan Hsu Supervising Producer
- Allie Kolb Senior Post Producer
- Morgan Ammons Live Animator
- Alex Mirza Live Animator
- Kevin Bostic Live Animator
- Jason Kim Live Animator, Editor
- Alex Lubars Editor
STREAM: Bowstring Studios
Sean Quinn Managing Producer for Live Stream Equipment Manager
BTS Video
PRODUCTION: BBDO Studios
- Mike Woodall Director
- Jonathan Hsu Supervising Producer
- Allie Kolb Senior Post Producer
- Jason Kim Editor
