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Invisible Arts Music joins The Cre8tors roster
  • REEL MOVES/LA

Invisible Arts Music joins The Cre8tors roster

By Reel 360 Aug 12, 2025
Invisible Arts Music (IA), the bi-coastal, majority Black- and female-owned music house known for its award-winning work across film, TV, and advertising, has signed with The C...
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Mary Crosse and John Poliquin launch Fanfare
  • REEL MOVES/LA

Mary Crosse and John Poliquin launch Fanfare

By Reel 360 Aug 12, 2025
Two heavy hitters from opposite sides of the industry are joining forces to make production a celebration. Agency and production veteran Mary Crosse and award-winning director ...
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Billie goes full ’90s with hair-raising Chia Pet collab
  • REEL NEW YORK

Billie goes full ’90s with hair-raising Chia Pet collab

By Reel 360 Aug 12, 2025
First, it was scratch-and-sniff razors. Now, personal care brand Billie is tapping deep into ’90s nostalgia — and America’s willingness to laugh at itself — with a surp...
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American Eagle store traffic drops after Sydney Sweeney campaign
  • REEL BUSINESS

American Eagle store traffic drops after Sydney Sweeney campaign

By Reel 360 Aug 12, 2025
American Eagle rolled out its cheeky new campaign, “Sydney Sweeney Has Great Jeans”, on July 23. It sparked immediate attention: the pun on “genes” and “jeans,” p...
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