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PRETTYBIRD signs Emmy-nominated director Goh Iromoto
  • REEL MOVES/LA

PRETTYBIRD signs Emmy-nominated director Goh Iromoto

By Reel 360 Mar 4, 2025
PRETTYBIRD, the acclaimed production company led by Paul Hunter, Kerstin Emhoff, and Ali Brown, has announced the signing of award-winning director Goh Iromoto for commercial a...
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Oscars hits 5-Year high in total viewers and adults 18-49
  • Academy Awards

Oscars hits 5-Year high in total viewers and adults 18-49

By Reel 360 Mar 4, 2025
The 97th Academy Awards marked a milestone in viewership, reaching its highest ratings in five years for total viewers and the coveted 18-49 demographic. Hosted by Conan O’Br...
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ICYMI: The best ads of February
  • Reel Ad of the Week

ICYMI: The best ads of February

By Colin Costello Mar 4, 2025
February is advertising’s biggest month, thanks to the Super Bowl spotlight, and this year’s ads lineup didn’t disappoint. From NFL’s empowering “Somebody” and its ...
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RBL celebrates: Pardé Bridgett, Brand Architect and Content Creator
  • The Reel Black List

RBL celebrates: Pardé Bridgett, Brand Architect and Content Creator

By Pardé Bridgett Mar 4, 2025
Black excellence isn’t limited to February. It’s 365 days a year. Reel 360 News’ Reel Black List is a commitment to recognizing the impact of Black voices in advertisin...
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The Makeup and Hairstyling team behind The Substance on Oscar win
  • Academy Awards

The Makeup and Hairstyling team behind The Substance on Oscar win

By Reel 360 Mar 4, 2025
At the 97th Academy Awards, the team behind The Substance—Pierre-Olivier Persin, Stéphanie Guillon, and Marilyne Scarselli—took home the Oscar for Best Makeup and Hairstyl...
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Sean Baker and Anora proved indie cinema can compete—and win
  • Academy Awards

Sean Baker and Anora proved indie cinema can compete—and win

By Colin Costello Mar 4, 2025
At the 97th Academy Awards, Sean Baker and the team behind Anora made history. Baker, already known for his bold, character-driven storytelling in independent cinema, walked aw...
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GALE appoints Andrew Noel and Sophia Zhang as Co-CEOs
  • REEL MOVES/NEW YORK

GALE appoints Andrew Noel and Sophia Zhang as Co-CEOs

By Reel 360 Mar 4, 2025
GALE has announced a new leadership structure, appointing Andrew Noel as CEO, Global and Sophia Zhang as CEO, North America. The transition follows the retirement of founding C...
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