Singing vaginas. Whopper detours. McCann, New York. Barbie.
Answer is – what won last night at the 2019 Clio Awards?
Burger King’s smart as hell “Whopper Detour,” from FCB New York won the Grand Clio in two categories, Digital/Mobile and Direct.
Andy Cohen hosted the event at The Manhattan Center in New York City.
The campaign, which lured McDonald’s customers away with the promises of 1-cent Whoppers, was also instrumental in BK being awarded “Advertiser of the Year.
“Whopper Detour” also won three Grand Prix at the Cannes Lions, taking the top prize in the Mobile, Direct and Titanium categories.
McCann Named Agency of the Year
Congrats also goes to McCann New York, who was named the Agency of the Year.
The agency won a total of 35 Clio awards, including a Grand Clio for Microsoft. McCann Worldgroup won a total of 47 Clios (1 Grand, 5 Gold, 22 Silver, 19 Bronze) from across its global network, with awards coming from multiple disciplines and regions for clients including L’Oréal, Nestlé, Verizon, IKEA, and Lockheed Martin.
“It goes without saying that we owe these honors to the incredible partnerships we have with our clients,” said Harris Diamond, Chairman CEO of McCann Worldgroup. “I am proud to congratulate them for demanding the creativity and innovation that the Clios have honored. I also want to congratulate McCann New York, along with all the agencies across our network, on contributing to an amazing night of recognition for McCann Worldgroup.”
The Clio honors follow McCann Worldgroup being named Network of the Year at the 2019 Cannes International Festival of Creativity and the Most Creatively Effective Agency Network in the global 2019 Effie Effectiveness Index, the second consecutive year for earning that effectiveness leadership distinction.
“It’s truly gratifying and an honor for our entire agency– our business and strategy teams as well as our creative talent– to receive this level of industry recognition for the work we do in helping our clients meet their growth objectives,” said Devika Bulchandani, President, McCann New York.
McCann’s Grand Clio was awarded for Microsoft’s “Changing the Game,” the inspirational story of passionate young gamers rising to the top of their game with a little help from their friends, family and the Xbox Adaptive Controller and starring real-life young gamers with disabilities.
“There is no possible way our talented team in New York would have achieved this without amazing production and brave client partners. That has been our secret sauce,” said Rob Reilly, Global Creative Chairman, McCann Worldgroup.
BBDO and Singing Vaginas
Yes you read correctly. Libresse’s “Viva La Vulva” and its chorus of singing vaginas from AMV BBDO took the Integrated Campaign Grand Clio.
ALSO READ: Deutsch gets taco lovers ready for reBELLution
Campaigns for The New York Times by Droga5 won the Grand Clio in two categories: “The Truth Is Worth It” in Film and “Read More. Listen More” in Partnerships & Collaborations.
And Stella McCartney’s lyrical short film “Breast Cancer Awareness,” in which Idris Elba narrates scenes of women proudly displaying their mastectomy scars, won the Fashion & Beauty Grand Clio. It was shot by Ana Sting and directed by Mollie Mills. .
ALSO READ: WAU rumored to be absorbed by DDB, Chicago
Weber Shandwick has biggest Clio year. Ever.
Global communications and marketing firm, Weber Shandwick, celebrated its strongest showing ever winning a total of 14 Clios, including one Grand, two Gold, seven Silver and four Bronze awards.
The shop was recognized as the lead idea agency behind five award wins, and the firm received an additional nine Clios for its PR contributions on creative campaigns, including the Grand Clio for Social Media.
“The Clio Awards are a legendary program that examines and honors creative excellence that draws on the here and now and dares us to imagine what will come next in culture. I’m so proud to see Weber Shandwick have its most winning year in our history with the Clios,” said Heimann.
With client partner Bud Light and as lead agency for Victory Fridge, 3PM Agency/Weber Shandwick earned the Gold Clio for Public Relations, Special Event/Stunt and two Silver Clios for Public Relations, Brand Development and Public Relations, Real Time Response, respectively.
The campaign honored the Cleveland Browns and its underdog position in the National Football League (NFL) by creating Instagram-worthy (bright-orange-and-electric-blue) refrigerators, stocked them with limited edition Bud Lights, and sealed them with smart-tech-connected electronic locks.
A Wi-Fi lock opened all fridges simultaneously for the fans when the team won its first game in 635 days during the 2018 season.
And with client partner Clear Channel, Weber Shandwick was also recognized with a Bronze Clio for Out of Home: Billboard as lead agency for The Out of Home Project, which turned digital billboards in Stockholm, Sweden into real-time emergency systems, reaching the homeless population in Stockholm with information about temporary shelters when winter temperatures dropped.
AKQA’s dope “Air Max Graffiti Stores” for Nike won the Out Of Home Grand Clio.
Two Music Grand Clios went to “Share Your Gifts” from Kobalt Music Group for Apple and “The Uncensored Playlist,” the Reporters Without Borders campaign from DDB Group GmbH that relabeled works of journalism in authoritarian regimes.
David Droga, founder of Droga5, received the Lifetime Achievement Award, and singer Joan Jett accepted the Clio Music Lifetime Achievement Award.
The Brand Icon Award went to Mattel’s Barbie. The doll is also celebrating its 60th anniversary this year.
SOURCE: Clio Awards