Tennis superstar, cultural icon, multi-hyphenate powerhouse and champion for women everywhere, Serena Williams will be starring in the first-ever Super Bowl ad for iconic Cognac House, Rémy Martin. Now, the brand has released two teasers. Rémy Martin has championed the concept of Teaming Up for Excellence for many years, instilling this notion into all aspects … Continue reading “Rémy Martin debuts teasers with Serena Williams”
On Sunday, while accepting the Critics Choice Awards best director award For Power of the Dog, 67-year-old Jane Campion, mentioned her fellow directing nominees (the “guys,” as she describes the rest of the all-male directors nominated this year) before she inexplicably turned her attention to tennis icons Serena and Venus Williams who were there to … Continue reading “Jane Campion apologizes for “thoughtless” remarks about Venus and Serena”
Move over Gal Gadot. On August 2nd, DIRECTV became a new company comprising all of AT&T’s previously held US video assets. With a new overall look and feel introduced for DIRECTV, TBWA\Chiat\Day LA has shares the first-ever advertising campaign for DIRECTV Stream, formally AT&T TV. Launched on social platforms and national TV, the ‘Get Your … Continue reading “Hera! Serena Williams is Wonder Woman in spot for DIRECTV”
This year, Mother’s Day will look a bit different, however Constellation Brands, creators of the Mexican beer Victoria, is making sure every mother has a Mariachi Mother’s Day. Live now on the Victoria Beer Facebook page, you can serenade your mother using the brand’s favorite Mariachi-in-training, Gregorio, who will make sure mothers enjoy their day. With his … Continue reading “Victoria Beer serenades moms w/ virtual campaign”
Austin-based dating app Bumble announced on Thursday a year-long marketing campaign with tennis champion Serena Williams, which will kick off at the Feb. 3 Super Bowl. The campaign, dubbed “The Ball is in Her Court,” will highlight the importance of making the first move, according to a press release from the females first-focused platform. Williams … Continue reading “Bumble serves up Serena Williams as global advisor”
If someone you knew was being financially abused, would you notice? One in four women experience domestic violence in their lifetime, and 99 percent of these cases also include financial abuse, an often-invisible control tactic and one of the primary reasons victims can’t “just leave.” This October, National Domestic Violence Awareness Month, The Allstate Foundation … Continue reading “Allstate Foundation PSA features Serena Williams”
Actress, Producer and Writer Nakia Secrest (Scandal, Modern Family) is the writer of Radio Silence, one of the five exciting films chosen by the Oscar-qualifying 27th annual American Black Film Festival (ABFF). The festival announced its selections yesterday. Directed by Ric Serena (My Indiana Muse), the film will compete in the festival’s Annual HBO Short Film … Continue reading “Writer Nakia Secrest’s Radio Silence selected by ABFF”
The International Academy of Digital Arts & Sciences (IADAS) announced the Winners for the 27th Annual Webby Awards. Winners include companies, content and campaigns from Apple TV, Adobe’s Frame.io, ESPN’s 30 for 30 Podcast, Headspace, Discord, Nike’s Just A/Run, Etsy, Disney’s TikTok, Pod Save America, Spotify’s Wrapped, Blokhaus, Mozilla’s IRL: AI in Real Life podcast, Verizon’s Halftime Show and Google Store; pop culture … Continue reading “27th annual Webby Award winners announced”
Editor’s Note: Five years ago we had an idea. Being a woman-owned publication, it made sense to us to celebrate women who were making a difference in the industries we cover. So, we started a “little” feature for Women’s History Month called “Reel Women.” To say it blossomed into something special would be a vast … Continue reading “REEL WOMEN: Digital Surgeon Sophie Goodman”
Michelob ULTRA is teeing up superior enjoyment for all and unveiling the brand’s boldest campaign in its history on football’s biggest stage. During the Super Bowl and beyond, the beer is celebrating a new era for the sport by championing equal enjoyment for all. Michelob ULTRA is once again putting joy front and center with … Continue reading “Michelob ULTRA sends up Caddyshack”
If you’re new to agency production and wondering what goes into creating, producing or sourcing all that amazing music and sound you hear in commercials, the Association of Music Producers is ready to take you back to school. The advertising music industry’s trade group will be presenting a virtual educational panel intended to guide first … Continue reading “AMP panel explores fundamentals of music production”
Elysium Media’s My Transparent Life, the highly anticipated documentary film from producer Serena De Comarmond (Hollywood Disclosure) is set to make its world premiere on October 4, 2022 at 11:11am pst on Amazon Prime, Apple TV, Google Play and Xbox. My Transparent Life is a documentary that explores the lives of two transgender people through … Continue reading “My Transparent Life starring TikTok’s Jesse Sullivan premieres 10/4”
The penultimate season of The Handmaid’s Tale has returned to Hulu. The first two episodes of Season 5 premiered Wednesday night on the streamer. Directed by star and Executive Producer, Elisabeth Moss, they did not disappoint. Picking up right where Season 4 left off, June now faces consequences for the brutal (and well-deserved) killing of … Continue reading “Handmaid’s Tale returns with two Elisabeth Moss-directed episodes”
Assembly has announced the addition of Senior Colorist, Maria Carretero to its growing team of high-profile artists. Maria joins Assembly from Nice Shoes where she was a Senior Colorist, with a rich history of creative experience. Other previous roles include Senior Colorist at Framestore, Head of Color at Carbon VFX and Head of Color Grading … Continue reading “Senior colorist Maria Carretero joins Assembly”
The TV category is fragmenting more every day (40 streaming services, 100 passwords, strange links on the internet to watch the game, etc.)… not exactly an entertaining way to get entertainment. This new campaign shows DirecTV is the antidote to the category nonsense. Launching last week, TBWA\Chiat\Day LA is pitting Dallas Cowboys quarterback Dak Prescott … Continue reading “It’s Dak Prescott v. Real Housewives for DirecTV”
Today, Gatorade launched a new campaign, “Inner Strong,” featuring Serena Williams, Hansel Enmanuel, and Sunisa Lee from its social agency of record, Swift. This effort marks the second chapter of Gatorade’s broader, year-long “Fuel Tomorrow” brand platform, which focuses on breaking down barriers to empower the next generation of athletes. The first chapter highlighted the … Continue reading “Gatorade explores inner strength of athletes”
Entrepreneur and investor, Alexis Ohanian landed in Cannes and headed to the Outfront Yacht to host a panel with Sophie Kelly, Senior Vice President of Whiskies at DIAGEO and Laura Correnti of Giant Spoon. The panel, timed to the anniversary of Title IX, focused on women’s empowerment in marketing and partnerships. Ohanian is a founding … Continue reading “Cannes Lions: Panel honors anniversary of Title IX with Alexis Ohanian”
2022 marks a significant milestone in Wimbledon’s history, as the All England Lawn Tennis Club (AELTC) celebrates 100 years since the opening of the iconic Centre Court at Church Road. To highlight this landmark moment and look ahead to the next 100 years, AELTC has today released an inspiring animated TV trailer, ‘The Stage Awaits’, created by McCann … Continue reading “Wimbledon 100 campaign honors the greats”
DIRECTV has launch its GOATbusters national ad campaign featuring baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson, highlighting the company’s streaming product, DIRECTV STREAM. Created and developed by TBWA\Chiat\Day Los Angeles, the foursome comes together to combat supernatural forces and other would-be foes through the 2022 MLB season, just like the … Continue reading “DirecTV launches streaming service with the GOATbusters”
History was made at the 94th Academy Awards on Sunday. We’re not talking about how CODA was the first movie distributed by a streaming service (Apple+) to win an Academy Award for Best Picture, or that it won every Academy Award it was nominated for, or that it was the first film to win Best … Continue reading “Will Smith, Chris Rock and the Slap heard ’round the world”
