Outfront Media displays ‘HERstory’ on OOH

OUTFRONT Media Inc. kicks off International Women’s Day and will continue to celebrate all month long by showcasing reimagined paper doll designs of women in diverse hobbies, careers, and interests emphasizing that women are unique, unstoppable, and strong. Many women grew up with some form of paper dolls and the options to dress them were … Continue reading “Outfront Media displays ‘HERstory’ on OOH”

Times Square gets “Slick” with Outfront Media

‘Member Slick Rick? 80’s rapper? The Ruler? “Children’s Story?” “Teenage Love?” Well, he’s back. In a big way. To celebrate the hip hop icon’s newest debut singles, “Can’t Dance To A Track That Ain’t Got No Soul” and “Midas Touch,” Outfront Media has launched a digital video advertising campaign. Inspired by “The Ruler” himself, the … Continue reading “Times Square gets “Slick” with Outfront Media”

Cannes Lions: Panel honors anniversary of Title IX with Alexis Ohanian

Entrepreneur and investor, Alexis Ohanian landed in Cannes and headed to the Outfront Yacht to host a panel with Sophie Kelly, Senior Vice President of Whiskies at DIAGEO and Laura Correnti of Giant Spoon. The panel, timed to the anniversary of Title IX, focused on women’s empowerment in marketing and partnerships. Ohanian is a founding … Continue reading “Cannes Lions: Panel honors anniversary of Title IX with Alexis Ohanian”

VMLY&R spells out what it means to be a fierce female

In honor of International Women’s Day and Women’s History Month in March, Women@VMLY&R has planned events throughout the month to celebrate and support women everywhere.  The theme for International Women’s Day this year is #ChooseToChallenge. Choose to Challenge highlights the importance of challenging biases and inequality, as well as celebrating women’s achievements. To bring it … Continue reading “VMLY&R spells out what it means to be a fierce female”

HBO makes it rain squid in New York for ‘Watchmen’

Last weekend, HBO debuted the new DC series, Watchmen to fairly spectacular ratings. Now, in anticipation of one of their biggest shows of the year, the cable network made a massive splash for Watchmen by utilizing an array of Outfront out-of-home assets including bus posters, transit shelters, wallscapes, billboards, subway posters, and Liveboards, throughout New … Continue reading “HBO makes it rain squid in New York for ‘Watchmen’”

Today, I’m Brave’s 100Roofs project exceeds goal

This is great news. Today, I’m Brave, the global nonprofit that inspires bravery around the world, announced that its 100Roofs Project with a mission to rebuild 100 roofs for 100 families in Puerto Rico, exceeded its goal, completing 116 roofs and counting. The roofs were rebuilt in Morovis and Orocovis, municipalities in Puerto Rico that … Continue reading “Today, I’m Brave’s 100Roofs project exceeds goal”

Poo~Pourri dumps first outdoor campaign

New York subways in the summer have become are synonymous with the fragrance of urine. So, what better place for original before-you-go toilet spray Poo~Pourri to launch its first out-of-home campaign? Designed by Poo~Pourri’s in-house creative team to resemble a IRL twitter feed, the campaign features tweets and testimonials from real Poo~Pourri fans, and highlights … Continue reading “Poo~Pourri dumps first outdoor campaign”

Today I’m Brave holds 100Roofs gala for Puerto Rico

Rosie Perez and Ramon Rodriguez kickstarted project to rebuild roofs for Puerto Ricans whose homes were destroyed by Hurricanes Irma and Maria Los Angeles-based nonprofit Today I’m Brave held its 100Roofs Fundraising Gala on Thursday, September 20, 2018 at the Conga Room at LA Live. The Gala, hosted by actors/activists Ramon Rodriguez and Rosie Perez, … Continue reading “Today I’m Brave holds 100Roofs gala for Puerto Rico”