Old Spice wants you to smell like a man, man

Old Spice celebrates 10 years since breaking the internet with its groundbreaking “Smell Like a Man, Man” campaign by bringing back the original Old Spice Guy Isaiah Mustafa and introducing young breakout star Keith Powers as his TV son in a new campaign from Wieden and Kennedy Portland. The original iconic spot, featuring a shirtless, … Continue reading “Old Spice wants you to smell like a man, man”

R&B icon Keith Sweat disses Old Spice w/ sweet remake

Did not see this coming. Last week, we reported on a hilarious new campaign for Old Spice from creative partner Wieden+Kennedy, Portland. In the piece, the Procter and Gamble brand launched a faux attack campaign against Washington Redskins rookie linebacker, Montez Sweat. The reaction to the campaign was swift, with Denver Broncos 7x Pro Bowler … Continue reading “R&B icon Keith Sweat disses Old Spice w/ sweet remake”

Old Spice takes war on “Sweat” to next level

Washington Redskins’ rookie outside linebacker, Montez Sweat, has had to deal with offensive lines all season. And now Old Spice has really crossed his line. And it’s truly offensive. Created by W+K, Portland, the Procter and Gamble brand, which is “Official Sweat Defense of the NFL,” and Sweat are at the epicenter of taking the … Continue reading “Old Spice takes war on “Sweat” to next level”

Old Spice heroically saves the day with swagger

If you watched any sports or Marvel movies this weekend, chances are you got to see the very funny Old Spice ads. ‘Never Let a Friend Lose His Swagger’ by Wieden+Kennedy Portland, shines a hilarious light on lonely guys, making the series Reel Ad of the Week. Apparently, Old Spice commissioned a study uncovering how … Continue reading “Old Spice heroically saves the day with swagger”

Weird rhymes with beard so it must be Old Spice

Wieden and Kennedy has dipped back into their hat of Old Spice weirdness and get down to “beardness” with the debut of the new Old Spice Beard Collection, the brand’s first-ever beard care lineup to help guys achieve the soft, nourished and sculpted beards of their dreams. And who did Old Spice team up with? … Continue reading “Weird rhymes with beard so it must be Old Spice”

Goodby spices things up with Kate Mckinnon, Dan Levy

To celebrate that love of chips and dip and everything people love to do with their friends, Tostitos has launched a new campaign, “For the Love of Chips and Dip and…” and are teaming up with comedic duo Kate McKinnon(SNL, Ghostbusters) and Dan Levy (Schitt’s Creek). Whether it’s doing karaoke and getting the lyrics wrong … Continue reading “Goodby spices things up with Kate Mckinnon, Dan Levy”

McDonald’s spices up classic Chicken McNuggets

We know spice is in the eye of the beholder…or in this case, the taste buds. One person’s taste-bud-singeing swelter is another’s “you call that spicy?” McDonald’s has announced a pair of menu innovations arriving to U.S. restaurants this fall to please their spice-seeking customers: Spicy Chicken McNuggets and Mighty Hot Sauce. Breaded with a sizzling tempura … Continue reading “McDonald’s spices up classic Chicken McNuggets”

TikTok offers creators chance to Re:Make iconic ad campaigns

Today, TikTok is introducing Re:Make – a celebration of the iconic advertising campaigns that have shaped our industry and influenced culture. The creator platform has partnered with a few select brands and creative agencies to reframe, reimagine and remake some of the greatest advertising stories – as TikToks, of course!  “We’re excited to be partnering with three legendary brands, … Continue reading “TikTok offers creators chance to Re:Make iconic ad campaigns”

Dr. Squatch cleans up the Super Bowl

Media Design Group has announced the placement of a Big Game spot for their client Dr. Squatch, the California based men’s natural soap and personal care company. Dr. Squatch has had tremendous growth over the past few years, including over $100M in revenue for 2020, over 350% increase in sales year-over-year for the last two years, and over 300M total views … Continue reading “Dr. Squatch cleans up the Super Bowl”

Hill Holiday brings Icaro Doria as CCO

Award-winning Hill Holliday is betting big on 2021 as they name award-winning creative, Icaro Doria as Chief Creative Officer. A 25-year veteran of the industry, Doria’s experience working with brand champions is diverse, ranging from Coca Cola and Diageo to Nike, Hilton Hotels, Carl’s Jr’s, Hardees, Old Spice, Heineken and many others. Doria has judged … Continue reading “Hill Holiday brings Icaro Doria as CCO”

Gustafson most awarded editor at AICP Awards

Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, and … Continue reading “Gustafson most awarded editor at AICP Awards”

Framestore grows team w/vet EPs and producers

Oscar-winning creative studio Framestore announced today that it has bolstered its Los Angeles team by appointing Michael Scarcella as Head of Operations, Dan Roberts and Pete King as Executive Producers, and Carla Attanasio as Senior VFX Producer. Reporting directly to Los Angeles Managing Director, Duncan Burbidge, Scarcella will be responsible for overseeing teams across client … Continue reading “Framestore grows team w/vet EPs and producers”

2020 AICP Awards release short list

Matt Miller, President and CEO of AICP, today announced the release of the shortlists for the 2020 AICP Awards – the AICP Post Awards, the AICP Next Awards and the AICP Show @MoMA. Winners in each of these three strategically-aligned competitions for excellence will be revealed during a series of free virtual premieres set to … Continue reading “2020 AICP Awards release short list”

Stay home, Save lives says Oregon and Wieden

This is when advertising can be powerful. Oregon governor Kate Brown has a simple message for residents during the coronavirus COVID-19 pandemic – stay home and save lives. The statewide public awareness campaign from Portland-based ad agency Wieden+Kennedy, the Oregon Health Authority, and public health partners is crafted to inform Oregonians about the urgent importance … Continue reading “Stay home, Save lives says Oregon and Wieden”

Mike Davidson joins Burnett as Head of Production

Beginning February 10, Mike Davidson will join Leo Burnett Chicago as executive vice president, head of integrated production. Most recently, Davidson was head of integrated production at Wieden+Kennedy Portland, where he worked on brands including Old Spice, Kentucky Fried Chicken and Nike, and helped produce music videos for rock bands Portugal. The Man and Real … Continue reading “Mike Davidson joins Burnett as Head of Production”

Viewers co-create P&G’s 1st interactive Super Bowl spot

What happens when you mix Procter and Gamble’s portfolio of products with a bunch of raving, beer-guzzling, wing-eating football fans? That is exactly what Grey Midwest and client P&G are doing for their Super Bowl effort. The Cincinnati-based company will bring together seven of its iconic brands in a TV commercial designed to be co-created … Continue reading “Viewers co-create P&G’s 1st interactive Super Bowl spot”

Heinz to screen 4 ads at once during Super Bowl

Today, Pittsburgh- and Chicago-based brand Heinz confirmed they will bring to life four ads at once for the big game. Whaaaaat? With so much happening in just thirty seconds, Heinz guarantees fans will want to watch the ad multiple times to spot all the ‘goodness’ packed into one spot. The brand, and agency Wieden+Kennedy, isn’t revealing all … Continue reading “Heinz to screen 4 ads at once during Super Bowl”

Deutsch promotes Doris Chung to ECD

Deutsch, LA has a new creative sheriff in the office. The agency has announced the promotion of Doris Chung to the role of Executive Creative Director in the LA office. Chung was tapped by Deutsch in 2017 to spearhead the shop’s creative work for brands under the beverage conglomerate Keurig Dr Pepper, including Mott’s and … Continue reading “Deutsch promotes Doris Chung to ECD”

Procter puts Secret Deodorant up for review

According to Ad Age, Procter & Gamble Co. has put its Secret deodorant account, formerly handled by Wieden & Kennedy, into review. The Portland-based agency took over the account in 2015 from Publicis Groupe’s Leo Burnett. P&G didn’t say which of its roster shops may be options to take over as lead creative agency on … Continue reading “Procter puts Secret Deodorant up for review”