Wieden and Kennedy has dipped back into their hat of Old Spice weirdness and get down to “beardness” with the debut of the new Old Spice Beard Collection, the brand’s first-ever beard care lineup to help guys achieve the soft, nourished and sculpted beards of their dreams.
And who did Old Spice team up with? Jason Kelce of the Philadelphia Eagles (IGGLES!!!!) and brother Travis Kelce of the Kansas City Chiefs. Both players star in the brand’s advertising campaign titled ‘The Old Spice Guys’ Grooming Guidance Guide for Guys with Beards.’ This debuted across the brand’s social media channels and during NFL Football.
In ‘Lecture,’ Jason Kelce lectures a classroom of bearded men, one with exceptionally out-of-control facial hair. The beard-taming teacher makes sure the guy leaves with a groomed beard, even if it means throwing him through the ringer, so to speak. Take a look at the :15-second spot below directed by More Media’s Ben Berman:
In ‘Baby Man,’ Travis Kelce is asked by a man if he can get his autograph, to which Kelce obliges, but rather than signing something, he scribbles a beard on the man’s son’s face:
Other non-football-related ads (and just as funny) in the beard series include a baseball post-game congratulations line with the players stating, “good beard;”
A short story time segment that just talks about beards…
A manly office memo that makes sure bearded employees know about Old Spice Beard stuff…
Finally, there’s a dude buried up to his neck in sand being groomed by a crab.
Knowing first-hand how hard it is to get just good work out of a client, the teams at W+K and the brand managers at Old Spice really should be applauded. The work is constantly weird, constantly informative and constantly entertaining.
Which means this is the REEL360 Ad of the Week!
Client – Old Spice
Agency: W+K PORTLAND
Creative Directors; Ashley Davis-Marshall | Matt Sorrell
Copywriter: Kamey Murphy
Art Director: Curtis Pachunka l Kyle Chin
Producer: Ricara Stokes
Studio Manager: Patrick Cahalan
Account Team: Ghada Soufan | Thomas Harvey
Business Affairs Manager: Dusty Slowik
Strategic Planning: Drew Phillips | Samantha Serocki
Media Planning: Cherish Lee | Kelly Muller | Natalia Naranjo
Production Company: More Media
CEO/EP: Stephen Buchanan
Director: Ben Berman
DP: Dan Alderstein
Executive Producer: Blaize Saunders
Producer: Autumn Hymes
Editorial Company: Hutch Co
Editor: Patrick O’Leary
Executive Producer: Jane Hutchins
VFX Company: MSerious Electronics
Producer: Jane Hutchins
Creative Director | Shoot Supervisor: Austin Hickman-Fain
2D+3D Lead Artist: Austin Hickman-Fain
VFX Company: Ingenuity Studios
Producer: Kieley Culbertson
Production Coordinator: Hallana Barbosa
Creative Director | Shoot Supervisor: David Lebensfeld
2D Lead Artist: Zhe Chong
2D Lead Artists: Tasha Marlin, Daniel Corona, Jeewon Kim, Kevin Conlon
3D Lead Artist: Grant Miller
Final Mix + Sound Design: 740 Sound
Engineer: Stephen Dickson
Producer: Geena Born
Color Transfer: Libertad Soul
Colorist: Jonny McPheeters
Source: Old Spice
Contact Colin Costello at firstname.lastname@example.org or follow him on Twitter @colincostello10.