In celebration of their 16th Year partnership with the NBA, Kia reflects on the place basketball fans and players first fall in love with the game: the driveway. Whether it was on your own home court or the neighborhood meeting spot where young ballers gather, shooting hoops in the driveway holds a collection of memories and … Continue reading “Kia celebrates 16-year NBA partnership in new work”
Set in the fictional neighborhood of NBA Lane, “Playoffs on NBA Lane,” directed by the Malloy Brothers for agency Translation LLC, follows NBA fans and legends as they descend upon the neighborhood arena in preparation for the 2022 NBA Playoffs presented by Google Pixel. As the children of the neighborhood make their way to the … Continue reading “Translation LLC brings The Playoffs to NBA Lane”
On average, women earn $0.82 on the dollar compared to men and are more likely to have life events that create gaps in income. On top of this, women retire on average two years earlier than men but live about five years longer. Now let that sink in. This according to TIAA (The Teachers Insurance … Continue reading “TIAA, WNBA & NCAA Elite join forces for equality”
I love this spot, but the Jordan taking us down the lane ain’t the Jordan we’re thinking about. It’s award-winning actor and producer Michael B. Jordan (Creed, Black Panther, Just Mercy) driving the new NBA spot, ‘NBA Lane.’ But even without the other Michael, it’s a brilliant short film featuring just about every great to … Continue reading “NBA and Jordan take us down Memory Lane of 75 years of basketball”
Moët & Chandon, the Official Champagne of the NBA, today announced the launch of its Greatness Under Pressure campaign, bringing together luminary partners 10-time NBA All-Star Carmelo Anthony, four-time WNBA champion Sue Bird, legendary jeweler Jason of Beverly Hills, and fashion designer Don C. For more than two centuries, Moët & Chandon has celebrated the greatness created … Continue reading “Moët & Chandon: Unites NBA All-star Team for greatness”
Viewers who tune in to watch tonight’s NBA match-up between the Golden State Warriors and the New Orleans Pelicans on ESPN2, ESPN+ and ESPN Deportes will enjoy an alternate presentation that can only be described as “super.” The special telecast, NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes, represents a groundbreaking collaboration between … Continue reading “ESPN and Marvel debut NBA Special Edition”
The NBA family tipped off league-wide efforts to honor the life and legacy of Dr. Martin Luther King Jr. Throughout the weekend, the league, teams, coaches and current and former players engaged in the national dialogue on race and equality on NBA’s platforms and encourage collective action in its communities nationwide. On Monday 18th January, … Continue reading “NBA honors the life and legacy of MLK”
Cashmere Originals, the original content studio born out of the award-winning Cashmere Agency, has today announced its partnership with five-time NBA All-Star Chris Webber to develop and produce Fab Five. Based on Webber’s upcoming autobiography, By God’s Grace, this scripted limited series will chart Webber’s upbringing in Detroit and the incredible story of the 1991 Michigan Wolverines, who garnered the moniker … Continue reading “Cashmere teams with NBA great Chris Webber for series”
Players across the NBA have been adamant that more needs to be done to effect social change after the recent police shooting of Jacob Blake in Kenosha, Wisconsin. It began when The Milwaukee Bucks did not take the floor before the start of Game 5 against the Orlando Magic on Wednesday, an action they later stated was due to … Continue reading “Pence aide calls NBA Players boycott: “Silly,” “absurd””
The NBA board of governors have approved a 22-team format to restart the 2019-20 season in Orlando, Florida, the league announced. According to ESPN, the vote was 29-1, with the Portland Trail Blazers voting against. Under the plan, nine Eastern Conference teams and 13 Western Conference teams will play eight regular-season “seeding” games, a possible … Continue reading “NBA approves plan to return to complex season”
He oversaw the growth of the NBA from “just a league” into a global marketing juggernaut during his 30-year tenure. David Stern, the former commissioner of the National Basketball Association, died Wednesday. He was 77. According to a statement from the NBA, Stern died from a brain hemorrhage he suffered several weeks ago, according to the NBA. … Continue reading “Former NBA Commissioner David Stern passes at 77”
Toyota invites drivers to stand out in the all-new 2023 Toyota Crown with the “Says So Much” campaign. The fully integrated campaign, created by Saatchi & Saatchi, conveys how great it feels to show off the jaw-dropping style and performance of Toyota’s all-new sedan. The campaign expresses the confidence that comes from driving the reimagined sedan … Continue reading “Toyota “Says So Much” in 2023 Crown campaign”
In collaboration with HBO, our friends at Apache provided color & finishing for the inspiring stories of Major League Baseball icon Willie Mays and legendary Lakers Champion, Shaquille O’Neal. Say Hey, Willie Mays! debuted on HBO, while Shaq premiered on HBO Max, both late last year. Say Hey, Willie Mays! Directed by Nelson George, “Say Hey, Willie … Continue reading “Apache tells stories of iconic athletes”
To celebrate the 100th episode of The Masked Singer, Fox enlisted Tag Team, the kings of 1990s nostalgic pop music, to inject their brand of “90s night” energy with an epic cameo for the ages. The historic hip-hop duo opened Season 8, Episode 6 of the show with a rousing concert performance of their iconic, … Continue reading “Tag Team electrifies 100th episode of Masked Singer”
Food and family go hand-in-hand during the holidays. My mom and dad, no longer with us, passed the tradition of giving and cooking down to me and I will pass it down to my daughters. Especially fried turkey. This is the time of year we look forward (well, most of us) to those family gatherings … Continue reading “Get ready for tears from Kroger’s new holiday film”
Little Minx has signed the award-winning filmmaker Rodney Lucas to its renowned roster of directors for commercial and content representation. Originally from the South Side of Chicago, Lucas is a Brooklyn-based filmmaker who has directed short documentaries, commercials and branded content for the likes of Nike, Amazon, Beats by Dre, NOWNESS, Vice, Upworthy, Dicks Sporting … Continue reading “Little Minx signs South-Sider Rodney Lucas”
BetMGM premiered its new commercial campaign on a variety of social media platforms. “IT’S ON” features a star-studded cast of actors and athletes, all BetMGM ambassadors, within an episodic series. “Entertainment is at the core of BetMGM and we want this campaign to keep viewers on the edge of their seats in a way that’s … Continue reading “It’s On for star-studded cast in BetMGM campaign”
When you change the iconic color of your bottle like Sprite, you hire the best colorist. I know this because I just worked with Apache on my short film, Storage. They are wonderful. Shout out to Jennifer Gaida! Anyway, I digress. For this Reel Ad of the Week, Apache’s Quinn Alvarez worked on the new … Continue reading “Sprite delivers a slam dunk with Apache”
NBC and the Television Academy announced jointly today that SNL regular Kenan Thompson will host the 74th Emmy Awards. “Being a part of this incredible evening where we honor the best of the television community is ridiculously exciting, and to do it on NBC – my longtime network family – makes it even more special,” … Continue reading “Kenan Thompson to host 74th Emmys”
After more than a year of culinary tinkering with 100+ recipes explored, the new Subway Series menu is live—so is the banter between two GOAT announcers, Charles Barkley and Tony Romo. Subway has launched its biggest advertising campaign yet to feature the best sandwiches in its history, the Subway Series. Subway’s culinary team applied its … Continue reading “Barkley, Romo draft their picks off Subway’s menu”
