Michael B. Jordan brings the sexy in Amazon Super Bowl LV spot

Amazon has partnered with renowned actor, film producer, director and arguably the sexiest man alive, Michael B. Jordan (Creed, Black Panther, Just Mercy) for his first-ever Super Bowl ad.  Entitled ‘Alexa’s Body’ and created by Lucky Generals – along with teams at Amazon – the spot celebrates Alexa’s new beautiful form factor, while one executive … Continue reading “Michael B. Jordan brings the sexy in Amazon Super Bowl LV spot”

J. Lo, Michael B. Jordan go own way in Coach campaign

Presenting some advertising news that is actually NOT about the Super Bowl. New York-based Coach has launched its new campaign for spring. Titled, “Originals Go Their Own Way,” it stars award-winning actor, singer, producer and new face of Coach Jennifer Lopez in her first campaign for the house and global face of Coach menswear, actor and producer Michael … Continue reading “J. Lo, Michael B. Jordan go own way in Coach campaign”

New AMC/Michael B. Jordan-produced series ’61st Street’

Potential new series 61st Street to be exec-produced by Jordan’s Outlier Society Here’s potential good news for the Chicago production community. According to The Wrap, AMC Networks has opened a writers room (sorry Chicago writers, the rooms are in LA) for Michael B. Jordan’s 61st Street, a “murder mystery” that dives into the murky depths … Continue reading “New AMC/Michael B. Jordan-produced series ’61st Street’”

Michael B. Jordan tapped to direct Bacardi digital short

Bacardí rum has unveiled The Angel’s Share, a digital short film co-directed by actor and filmmaker Creed and Black Panther star Michael B. Jordan – marking the first digital ad spot for the brand’s new premium collection, which launched earlier this year. As part of its continued efforts towards the premiumization of the rum category, … Continue reading “Michael B. Jordan tapped to direct Bacardi digital short”

Michael B. Jordan returns in ‘Creed II’ trailer

Will Academy Award nominee, Sylvester Stallone deliver another knockout movie with Creed II? The exciting trailer seems to reaffirm his proficiency in writing and story telling. After an Academy Award nomination for Creed and 3 wins for the original Rocky, this franchise is expected to produce a hard hitting emotional sequel to continue the Rocky … Continue reading “Michael B. Jordan returns in ‘Creed II’ trailer”

Leslie Jordan passes at age 67

Prime-time Emmy-winning actor, writer, singer, activist, animal lover, internet sensation, and beloved national treasure Leslie Jordan passed away on Monday morning at age 67. The adorable comedic actor suffered an unknown “medical issue” while driving his BMW to Warner Brothers studios to film the Fox TV show Call me Kat. His car then struck a … Continue reading “Leslie Jordan passes at age 67”

Michael Jordan, Phil Knight, Spike Lee to be inducted into One Club HOF

The One Club for Creativity has announced three cultural and business icons who will be inducted as collaborators into the Creative Hall of Fame in October. Based on a legacy of game-changing creative work, the trio of basketball legend Michael Jordan, Nike cofounder, chairman emeritus Phil Knight, and Oscar-winning screenwriter, filmmaker, and actor Spike Lee will be inducted as a team of … Continue reading “Michael Jordan, Phil Knight, Spike Lee to be inducted into One Club HOF”

Scottie Pippen puts Jordan on blast over portrayal in Last Dance

Well, it may be the last dance for Scottie Pippen’s and Michael Jordan’s friendship. If there ever was one. The one-two punch of two historic Chicago Bulls three-peats in the 1990s may be coming to a screeching halt as the former Small Forward has now come forward in a new memoir stating that he is … Continue reading “Scottie Pippen puts Jordan on blast over portrayal in Last Dance”

NBA and Jordan take us down Memory Lane of 75 years of basketball

I love this spot, but the Jordan taking us down the lane ain’t the Jordan we’re thinking about. It’s award-winning actor and producer Michael B. Jordan (Creed, Black Panther, Just Mercy) driving the new NBA spot, ‘NBA Lane.’ But even without the other Michael, it’s a brilliant short film featuring just about every great to … Continue reading “NBA and Jordan take us down Memory Lane of 75 years of basketball”

Michael Jordan, Mia Hamm join Usain Bolt, Abby Wambach in iconic Gatorade reboot, ‘Anything you can do, I can do better’

Sooooo now we’re rebooting spots? Okay then. Back in 1997 at FCB Chicago, creatives Danny Schuman and Joe Burke created an iconic Gatorade spot called, ‘Anything You Can Do, I Can Do Better.’ It featured Michael Jordan and Mia Hamm competing against each other in a series of sports. Featuring the song by Irving Berlin … Continue reading “Michael Jordan, Mia Hamm join Usain Bolt, Abby Wambach in iconic Gatorade reboot, ‘Anything you can do, I can do better’”

Couscous signs Dawit N.M., Michael Middelkoop

International creative production company Couscous has signed New York-based Dawit N.M. and Amsterdam-based Michael Middelkoop for their first U.S. commercial production representation. Dawit and Michael join a growing roster of internationally-based and culturally unique directors as part of Couscous’ expansion into U.S. markets. “Dawit and Michael’s unique ‘visual trickery’ style, depth of storytelling and culturally-multifaceted … Continue reading “Couscous signs Dawit N.M., Michael Middelkoop”

Jordan Doucette departs Leo Burnett, returns to Canada

Executive musical chairs in Chicago continues. Ad Age, which obtained an internal memo from Andrew Swinand, Leo Burnett North American CEO and chief executive of Publicis Communications Center, has reported that Leo Burnett Chicago Chief Creative Officer Jordan Doucette will be leaving the agency to head back home to Canada. “After much discussion and a lot of soul searching on … Continue reading “Jordan Doucette departs Leo Burnett, returns to Canada”

David&Goliath’s GCD Robert Casillas on Super Bowl ads

It’s always exciting to see the creative that makes its way into Super Bowl. People don’t realize the countless hours, calls, scripts, and so on that it takes to get here. So first off, I want to congratulate everyone who was involved in any of the spots. Even the ones that didn’t make it to air. … Continue reading “David&Goliath’s GCD Robert Casillas on Super Bowl ads”

Alexa reads Scarlett Johansson and Colin Jost’s minds in Amazon Super Bowl spot

Last year, Amazon Alexa slayed Super Bowl audiences with Michael B. Jordan. This year for their Super Bowl LVI entry, the company asks the question: “Wouldn’t it be amazing if Alexa could read your mind? Just kidding, that would be terrible.” hat’s what we learn in this year’s Big Game ad #AlexaMindReader. This year’s spot … Continue reading “Alexa reads Scarlett Johansson and Colin Jost’s minds in Amazon Super Bowl spot”

From football to film: A conversation with Director Aaron Chapman

Director Aaron Chapman brings a distinct vision for uncovering the humanity and emotion behind sport and athletes, with a uniquely personal lens gleaned from his experience playing football at the University of Washington. His work elevates the perspectives and struggles of the individual alongside the grit and determination of athletic pursuit. Frequently shooting and editing … Continue reading “From football to film: A conversation with Director Aaron Chapman”

Emmy: Apple, Amazon, Nike, Dre nominated for best spot

Nominations for the 73rd Emmy Awards were announced yesterday recognizing a wealth of innovative storytelling, exceptional new programs, and a robust and diverse group of talent nominees. One of the categories the Reel 360 Team always focuses on is of course the advertising category. The nominations for this year are from Apple, Amazon, Beats by … Continue reading “Emmy: Apple, Amazon, Nike, Dre nominated for best spot”

Rakish signs production Duo TWIN

Production boutique Rakish has signed creative duo TWIN for U.S. representation. Comprised of brothers Jonathan and Josh Baker, the technically adept directorial team is known for bringing to life ideas that are wildly imaginative yet rooted in real-world emotion.  “Rakish aligns with everything we love about commercial production,” comments Josh. “They put the creative first, have a strong level … Continue reading “Rakish signs production Duo TWIN”

Will the next Superman be Black?

Well, why not? Hollywood Reporter writer Borys Kit is reporting that Warner Bros. is developing a new Superman movie with J.J. Abrams on board as producer via his Bad Robot label.  Black Panther comic writer Ta-Nehisi Coates is penning the script. “There is a new, powerful and moving Superman story yet to be told. We couldn’t be more … Continue reading “Will the next Superman be Black?”

Don Cheadle leads “all-star cast?” in new Michelob ULTRA Organic Seltzer Super Bowl spot

Think of this weekend’s Super Bowl as a combo platter of C&C – comedy and celebrities. While the platform has always featured both for advertising agencies and brands, it seems like both are really leaning into the two this year. Now, we Michelob ULTRA Organic Seltzer making its Super Bowl LV debut with a satirical … Continue reading “Don Cheadle leads “all-star cast?” in new Michelob ULTRA Organic Seltzer Super Bowl spot”

Iconic Editorial opens with Oscar-winning editors

Iconic Editorial, a subsidiary of Iconic Talent Agency, has opened its doors with an A-list roster of Editors from features and television including Oscar-winner Tom Cross (NO TIME TO DIE, LA LA LAND, WHIPLASH), double Oscar-nominee Joe Walker (DUNE, BLADE RUNNER 2049, 12 YEARS A SLAVE), and American Cinema Editors Award-winner Jinmo Yang (PARASITE). Commercial and branded entertainment projects will be the focus for … Continue reading “Iconic Editorial opens with Oscar-winning editors”