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VMLY&R strengthens creative department with ECD Hira Mohibullah

After building an accomplished career in Asia, Hira Mohibullah will join VMLY&R as executive creative director based in Kansas City. Joining from BBDO Pakistan, Mohibullah is the latest addition to VMLY&R’s growing bench of creative talent, and will focus on working with teams to elevate creative output, leading on key projects, and taking an active … Continue reading “VMLY&R strengthens creative department with ECD Hira Mohibullah”

VMLY&R enhances KC creative leadership team

VMLY&R Kansas City has brought numerous global talents into the office over the past few weeks. In the agency’s latest move Gabriel Jardim and Guto Monteiro have joined the Kansas City team following a stint at VMLY&R New York. Coinciding with the move, they have both been promoted to executive creative director. In their new roles, … Continue reading “VMLY&R enhances KC creative leadership team”

VMLY&R promotes McKay Hathaway to ECD

VMLY&R today announced the promotion of McKay Hathaway to Executive Creative Director, leading Wendy’s creative teams in the U.S. and further shaping its creative output. He will report to North American Chief Creative Officer, John Godsey. In this role, Hathaway will guide the overall creative vision and execution for Wendy’s. He has been leading and growing … Continue reading “VMLY&R promotes McKay Hathaway to ECD”

Lidl debunks suspiciously low prices conspiracy

Lidl U.S. is a more recent newcomer to the American grocery scene and has been expanding through the market at a rapid rate which landed them as number one on NRF Hot 100 Retailers list of the fastest-growing retail companies. “Shoppers have great enthusiasm for Lidl because our approach removes complexity and makes quality more attainable,” … Continue reading “Lidl debunks suspiciously low prices conspiracy”

NAPA, VMLY&R create calming playlist for drivers

Calming playlists and mindfulness apps helped get us through 2020. The demand for de-stressing apps surged during the last 12 months as the world navigated one crisis after another. Now, our friends at VMLY&R and client NAPA Auto Parts have discovered a hole in the marketplace for overstressed car-lovers or anybody who uses their car … Continue reading “NAPA, VMLY&R create calming playlist for drivers”

Kathleen Wille leaves FCB for VMLY&R Seattle

VMLY&R West is rapidly expanding its presence in the region, including two key recent creative hires: Executive Creative Director Glen Scott and Group Creative Director Kathleen Wille. Scott will take on a new role as lead creative for VMLY&R West, based in Seattle, Wash. In this new role, Scott will work across key clients, including Intel, Microsoft, … Continue reading “Kathleen Wille leaves FCB for VMLY&R Seattle”

Noel Cottrell joins VMLY&R as Chief Creative Officer

VMLY&R has announced the appointment of Noel Cottrell as its Chief Creative Officer for Kansas City. In his new role, Noel will lead the office’s creative department, and report to Co-Chief Creative Officer of North America John Godsey. A key focus for Noel will be on the continued development of world-class creative work for the … Continue reading “Noel Cottrell joins VMLY&R as Chief Creative Officer”

Wendy’s new sandwiches are anything but basic

Wendy’s AOR VMLY&R has launched a tasty new spot to launch the three new sandwiches appearing on the fast food restaurant’s menu. The new menu items include the BBQ Chicken Sandwich, the Avocado BLT Chicken Sandwich, and the S’awesome Bacon Chicken Sandwich. Hell to the yeah. The :30-second spot, directed by VMLY&R’s Dummy director Harold … Continue reading “Wendy’s new sandwiches are anything but basic”

Panama campaign welcomes everyone but tourists

Hoping to boost its tourism numbers from the U.S. and Canada, The Panama Tourism Authority hired VML as its AOR in 2016.

The result is a campaign that positions the Central American country — with relatively underdeveloped infrastructure — as a point of destination for Indiana Jones and Laura Crofts rather than fat, lazy beach bums looking for cabanas and Mojitos.

You ain’t going to find The Real Housewives of Wherever glamming it up here!