Toyota’s “Sienna Life” celebrates spontaneity

1+ The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences … Continue reading “Toyota’s “Sienna Life” celebrates spontaneity”

Burrell and the new Toyota Camry ‘Strut’ for pizza

Although the Toyota Camry has traditionally been perceived as a “vanilla” kind of ride, the 2018 model’s bold look inspired a striking multi-channel campaign from several agencies, including Burrell Communications Group.

Titled, Strut, it highlights emotions as consumers become compelled to drive the new Toyota Camry for all the “wrong” reasons.