Reporting to Andrew Swinand, Britt Nolan will oversee creative and production while Emma Montgomery focuses on growth and strategy Leo Burnett today announced the appointment of Britt Nolan, Chief Creative Officer and Emma Montgomery, Chief Strategy Officer, to Co-Presidents of the agency’s flagship office, effective immediately. Each maintains their roles as CCO and CSO, and … Continue reading “Burnett promotes Nolan, Montgomery to Co-Presidents”
DDB San Francisco has released its latest campaign for Energy Upgrade California – an organization dedicated to bringing California together to meet the state’s energy goals. The Collectors film is a metaphor designed to draw attention to the abundance of clean energy California has to offer. That is, except during peak hours from 4-9pm where … Continue reading “Energy Upgrade sheds light on Californian’s power”
Executive musical chairs in Chicago continues. Ad Age, which obtained an internal memo from Andrew Swinand, Leo Burnett North American CEO and chief executive of Publicis Communications Center, has reported that Leo Burnett Chicago Chief Creative Officer Jordan Doucette will be leaving the agency to head back home to Canada. “After much discussion and a lot of soul searching on … Continue reading “Jordan Doucette departs Leo Burnett, returns to Canada”
Musical executive chairs continues in Chicago. Ad Age is reporting that Leo Burnett Chicago president and chief strategy officer, Emma Montgomery, has resigned from her post. She leaves approximately four months after U.S. Chief Creative Officer Britt Nolan departed for DDB North America. “We are so thankful for Emma’s leadership and contributions and wish her … Continue reading “Emma Montgomery leaves Leo Burnett post”
DDB Worldwide today announced that Ari Weiss has been promoted to the role of Chief Creative Officer of DDB Worldwide, expanding his role to include creative responsibilities of the global network. Former Leo Burnett co-President and Chief Creative Officer, Britt Nolan, is moving to DDB Worldwide as the CCO of its North American network. He … Continue reading “Ari Weiss elevated to DDB global CCO”
Leo Burnett has dropped a new spot for Samsung Galaxy to help kick off a year that celebrates not only the 10th anniversary of Galaxy smartphones, but also sets the foundation for its next wave of products. And they’re using a classic Doris Day song to do it. The brand is giving her song “Que … Continue reading “Samsung Galaxy calls up future with old Doris Day song”
How was your Thanksgiving? The REEL360 team is still recovering from fried turkey and lots of nuts, but we did manage to check out some spots and videos that caught our attention. This one from Kraft Heinz and Chicago’s Leo Burnett definitely appealed to our gastronomic sensibilities as we were at a Vegan Thanksgiving dinner. … Continue reading “Leo and Kraft are thankful for Mac and Cheese”
If someone you knew was being financially abused, would you notice? One in four women experience domestic violence in their lifetime, and 99 percent of these cases also include financial abuse, an often-invisible control tactic and one of the primary reasons victims can’t “just leave.” This October, National Domestic Violence Awareness Month, The Allstate Foundation … Continue reading “Allstate Foundation PSA features Serena Williams”
A twenty-year vet of Leo B’s Sydney office, Ots will oversee the creative direction for Samsung, one of the agencies “marquee international clients,” according to a press release issued today. With experience gained from servicing the account as Digital Creative Director in Australia, Ots offers key global knowledge of the business to help ensure success … Continue reading “Leo B promotes Kieran Ots to EVP / ECD”
Leo Burnett’s first commercial for Serta’s new campaign uses Monty Python styled humor to make an effective selling point. Titled, Rick Blomquist, the spot relies on the narration of a very proper sounding Englishman who talks in an excellent John Cleese kind of way. With an undertone of authority, the voiceover helps set up a … Continue reading “Leo B launches first spot for new Serta campaign”
Jordan Doucette has been named Executive Vice President/Executive Creative Director at Leo Burnett Chicago, according to a press release issued today. She will oversee creative for the Kellogg account. Adding a digital edge to the characters of the Kellogg brands — many of whom were created by Leo Burnett over the course of a 50-year … Continue reading “Jordan Doucette named EVP/ECD at Leo Burnett”
Today, I was telling a friend that I really want to be a better parent to my daughters, Chloe and Max. Around this time of year, I feel that I somewhat abandoned them when I got divorced and moved to LA. I wonder, how I can help them reach their potential as strong, courageous women? … Continue reading “Kraft & Leo B want you to #FamilyGreatly”
I’ve been in this situation way too many times. I’m streaming Netflix on my phone streaming Spotify and suddenly my once inviting Green Lantern-green battery icon changes color into a vile Satanic red. I sweat trying to finish up my hike and song or search desperately in the dark for my power cord. Then wham! … Continue reading “Burnett and Samsung’s cure for “Low Battery Anxiety””
There is no doubt that reality TV sells. But, if I’m being honest here, advertising has not done a really good job at mimicking “reality-like” situations when it comes to spots. Many times they feel forced. However, Leo Burnett has succeeded thoroughly with a new Capri Sun campaign starring Grammy-winning singer/songwriter John Legend. With a … Continue reading “Burnett makes Capri Sun “Legendary””
Clearly, I’m a man, but I do enjoy a bowl of Kellogg’s Special K either for breakfast or as a snack. The Fruit & Yogurt and Vanilla & Almond are my jams.
That said, the advertising, now back at Leo Burnett after a short stint at JWT, isn’t directed toward me.
It’s targeted at women, and that’s cool. But I can still appreciate the brand’s message.
That’s why this first spot since returning to Leo and the new tagline, “Own it,” is RAW — Reel Ad of the Week.
It’s impossible to hate on a spot that includes a Soul Train line. Truly Hard Seltzer has dropped a brand new campaign, calling on drinkers to be their original and flavorful selves and never letting anyone stand in their way. Dubbed “Live Truly,” the two spots deliver color, life and energy to hard seltzer drinkers … Continue reading “Truly Hard Seltzer brings the flavor in new campaign”
So many of us (you know who you are) are more concerned with having thousands of followers than a few good friends. In an engaging new campaign from DDB, the creative agency for Miller Lite, has tapped into this thought and created a campaign that is both engaging, smart and funny as hell. “With this … Continue reading “Miller brings back original social media – “Miller Time””