LeBron James rises in first MTN DEW Energy campaign

MTN DEW RISE ENERGY today released the brand’s first-ever ad campaign, “The Morning Makes You,” featuring NBA superstar LeBron James. The 60-second ad – directed by critically-acclaimed director F. Gary Gray, known for films such as The Italian Job and Friday – is the first work produced by TBWA\Chiat\Day NY and will run nationally across multiple platforms, including broadcast and digital placements. … Continue reading “LeBron James rises in first MTN DEW Energy campaign”

LeBron James, Lyft plan to lyft up Chicago w/bikeshare

Nearly 4.5 million Americans don’t have easy access to affordable, reliable transportation. This reality can be hardest for young people according to a Lyft press release. Now the rideshare company has announced a new partnership with LA Laker, LeBron James to bring a bike share program to New York, the Bay area and Chicago. Lyft … Continue reading “LeBron James, Lyft plan to lyft up Chicago w/bikeshare”

King James is now King of the Crab Walk in Hummer spot

After starring in the first GMC Hummer EV commercial two years ago, NBA superstar LeBron James is back in the driver’s seat of the GMC Hummer EV. Called “King of CrabWalk,” the new spot debuted during the NBA All-Star Game, exactly a week after GM’s Super Bowl commercials that centered on electric vehicles. The new creative effort … Continue reading “King James is now King of the Crab Walk in Hummer spot”

From Grande to James, celebs dress for Halloween

The last Halloween of the decade has just passed and once again, celebrities did not disappoint when it came to dressing up. From Jessica Chastain’s (It: Chapter 2, Molly’s Game) spot on (and sexy) Joker to Heidi Klum’s terrifying Hellraiser(?) inspired look to Gabrielle Union channelling her iconic Bring it On role, most of the … Continue reading “From Grande to James, celebs dress for Halloween”

James, Crawford & Schwarzenegger team up for Ladder

Boulder, Colorado-based Human Design has created an integrated media campaign for Ladder. What is Ladder you ask? The Reel 360 team sure did. Founded by LeBron James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn, Ladder, “empowers you to reach your lifestyle goals by providing support and guidance from world class advisors and experts.” Their solutions … Continue reading “James, Crawford & Schwarzenegger team up for Ladder”

Apache tells stories of iconic athletes

In collaboration with HBO, our friends at Apache provided color & finishing for the inspiring stories of Major League Baseball icon Willie Mays and legendary Lakers Champion, Shaquille O’Neal. Say Hey, Willie Mays! debuted on HBO, while Shaq premiered on HBO Max, both late last year. Say Hey, Willie Mays! Directed by Nelson George, “Say Hey, Willie … Continue reading “Apache tells stories of iconic athletes”

Director Blaine Hogan brings his eclectic background to Tessa Films

Director Blaine Hogan is ready to take center stage as he joins the roster at the Chicago and L.A.-based production company, Tessa Films. The signing of the former actor-turned-filmmaker, who earned his chops treading the boards of some of Chicago’s best-known theater companies, was announced by Tessa Films EP and Founder Lisa Masseur. With a … Continue reading “Director Blaine Hogan brings his eclectic background to Tessa Films”

Apache celebrates Hispanic Heritage Month with State Farm work

Apache and Quinn Alvarez continue uplifting the Latinx community through color with three Spanish spots for State Farm, just in time to celebrate Hispanic Heritage Month. A Los Angeles native with Chicano roots that inspired him to push the film industry to better reflect the city he loves, Alvarez began color grading several Super Bowl commercials … Continue reading “Apache celebrates Hispanic Heritage Month with State Farm work”

Kenan Thompson to host 74th Emmys

NBC and the Television Academy announced jointly today that SNL regular Kenan Thompson will host the 74th Emmy Awards. “Being a part of this incredible evening where we honor the best of the television community is ridiculously exciting, and to do it on NBC – my longtime network family – makes it even more special,” … Continue reading “Kenan Thompson to host 74th Emmys”

52 school buses are driving to Ted Cruz’s house – here’s why

4,368. Think about that number. 4,368. Not dollars. Not square footage. We are talking 4,368 lives. Children’s lives. This is the number of children killed by bullets since 2020. 4,368. Now these lives taken are being represented by a mile-long yellow school bus procession peacefully and solemnly driving from Houston to NRA supporter, Senator Ted … Continue reading “52 school buses are driving to Ted Cruz’s house – here’s why”

Ghostbusters producer and director, Ivan Reitman passes at age 75

Academy Award nominee and producer and director of huge films such as Ghostbusters, Animal House, and the 1979 Bill Murray cult classic Meatballs, Ivan Reitman passed away peacefully in his sleep at age 75 at his home in Montecito, California, his family said in a statement Sunday night obtained by the Associated Press which stated,  … Continue reading “Ghostbusters producer and director, Ivan Reitman passes at age 75”

NBA and Jordan take us down Memory Lane of 75 years of basketball

I love this spot, but the Jordan taking us down the lane ain’t the Jordan we’re thinking about. It’s award-winning actor and producer Michael B. Jordan (Creed, Black Panther, Just Mercy) driving the new NBA spot, ‘NBA Lane.’ But even without the other Michael, it’s a brilliant short film featuring just about every great to … Continue reading “NBA and Jordan take us down Memory Lane of 75 years of basketball”

MTN DEW partners with Boston Beer to produce alcohol brand

The Boston Beer Company, maker of Samuel Adams Boston Lager, and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage.  The partnership unites Boston Beer’s world-class innovation and expertise in alcoholic beverages with one of PepsiCo’s most iconic and beloved brands. Adults of legal drinking age will experience … Continue reading “MTN DEW partners with Boston Beer to produce alcohol brand”

Space Jam blocks Black Widow from #1 spot

Both of the top two box-office winners this week were also released for home viewing. Space Jam: A New Legacy opened this weekend and knocked Black Widow right out of the top spot and it was also released to subscribers of HBOMax for no additional cost. This week’s #2, Black Widow was also released on … Continue reading “Space Jam blocks Black Widow from #1 spot”

Space Jam: A new legacy in animation and design

Space Jam: A New Legacy opens today in theaters and is currently streaming on HBO Max. The sequel to the 25-year-old original starring Michael Jordan, presents a new-age take on the classic Tunes vs. Goons showdown. According to the team behind the film which includes director Malcolm D. Lee (The Best Man, The Best Man … Continue reading “Space Jam: A new legacy in animation and design”

No Sudden Move: How Hugh Hefner influenced its style

If cars racing into space or LeBron James taking on Elmer Fudd in basketball ain’t your thing, this weekend there is now Steven Soderbergh’s No Sudden Move to consider. Set in 1954 Detroit, the Warner Bros. film centers on a group of small-time criminals who are hired to steal what they think is a simple … Continue reading “No Sudden Move: How Hugh Hefner influenced its style”

Summer Movie Guide: 2021 edition

2020 was a really challenging year for everyone, but especially so for everyone involved in movie production. With everything “opening up” again all over the nation this summer, movie fans are flocking to the theaters in an attempt to achieve some level of normalcy. We’ve got your rundown of movies you can expect to see … Continue reading “Summer Movie Guide: 2021 edition”

Grammy nominee DMX dies at age 50

Sad news from the music world. Grammy Award nominee and American Music Award winner DMX has died at age 50. TMZ reported DMX, who’s real name is Earl Simmons overdosed, which resulted in a heart attack on April 2, 2021. Simmons had been in the intensive care unit in a White Plains, NY hospital on … Continue reading “Grammy nominee DMX dies at age 50”

It’s Toons vs Goons in first Space Jam trailer

Welcome to the Jam! Basketball champion and global icon LeBron James goes on an epic adventure alongside timeless Tune Bugs Bunny with the animated/live-action event Space Jam: A New Legacy, from director Malcolm D. Lee and an innovative filmmaking team including Ryan Coogler and Maverick Carter. This transformational journey is a manic mashup of two … Continue reading “It’s Toons vs Goons in first Space Jam trailer”