LeBron James rises in first MTN DEW Energy campaign
MTN DEW RISE ENERGY today released the brand’s first-ever ad campaign, “The Morning Makes You,” featuring NBA superstar LeBron James. The 60-second ad – directed by critically-acclaimed director F. Gary Gray, known for films such as The Italian Job and Friday – is the first work produced by TBWA\Chiat\Day NY and will run nationally across multiple platforms, including broadcast and digital placements. … Continue reading “LeBron James rises in first MTN DEW Energy campaign”