ESPN gets real with Fantasy Football

Fantasy Football isn’t just a test of your sports knowledge, it’s a test of your relationships; creating deeper community connections…even if a little smack talk is involved. At least that’s the premise beyond ESPN’s brand-new “Only in Fantasy” campaign which launches today and highlights the inherent humor of the game – from the unlikely rivalries … Continue reading “ESPN gets real with Fantasy Football”

ESPN: Expands One App, One Tap campaign from BSSP

After a wildly successful launch last year, ESPN tasked Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) with expanding the “One App, One Tap” campaign and the team ended up developing a brand-new spot for the U.S.’s  #1 sports app.  “After the successful debut of our initial ‘One App, One Tap’ creative last November, we wanted to … Continue reading “ESPN: Expands One App, One Tap campaign from BSSP”

ESPN and Marvel debut NBA Special Edition

Viewers who tune in to watch tonight’s NBA match-up between the Golden State Warriors and the New Orleans Pelicans on ESPN2, ESPN+ and ESPN Deportes will enjoy an alternate presentation that can only be described as “super.” The special telecast, NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes, represents a groundbreaking collaboration between … Continue reading “ESPN and Marvel debut NBA Special Edition”

Paul Pierce Out at ESPN After Instagram Live Video

We have been talking at Reel 360 about starting a new column called “Career Enders.” You know, where mostly men make a stupid mistake and end their careers. Now, we have ESPN and Paul Pierce who have parted ways, an individual with knowledge of the decision. The news comes a few days after Pierce was … Continue reading “Paul Pierce Out at ESPN After Instagram Live Video”

Disney restructures, pivots toward Disney+, ESPN+, Hulu

In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s creative engines will focus on developing and producing original content for the Company’s streaming … Continue reading “Disney restructures, pivots toward Disney+, ESPN+, Hulu”

It’s all that jazz for State Farm’s Bath Bomb Sesh

The last time Jake from State Farm and Kansas City Chiefs Quarterback Patrick Mahomes teamed up, it was a personal confession session where Mahomes shared very personal information about his post-game recovery method.  It was his attempt to qualify for State Farm’s new Personal Price Plan. The end of the spot, “Bath Bomb,” also introduced … Continue reading “It’s all that jazz for State Farm’s Bath Bomb Sesh”

Creative Director Geoff Bailey joins Assembly

Today, New York-headquartered Post Production studio Assembly announced the hire of Creative Director Geoff Bailey to its growing creative ranks. Bailey joins from Alkemy X, and will be responsible for overseeing the studio’s creative output with a focus on Commercial, Episodic and Film VFX, working in close collaboration with Assembly’s Head of VFX, Dave Zeevalk. … Continue reading “Creative Director Geoff Bailey joins Assembly”

Advertising legend George Lois passes at 91

He was the reason an entire generation of advertising men and women got into the business. George Lois, the self-proclaimed creator of “The Big Idea,” who inspired advertisers, claimed credit for “I want My MTV” and designed some 90 Esquire Magazine covers has died. Lois was 91. Lois’ son, the photographer Luke Lois, said he … Continue reading “Advertising legend George Lois passes at 91”

1stAveMachine welcomes EP Scott Gemmell

Following a banner year with lauded campaigns for DoorDash, ESPN, Ford Mustang, and Frooti, to name a few, as well as key additions of Executive Producers Katie Hitchings and Sabrina Elizondo, storytelling production company 1stAveMachine elevates its leadership team by welcoming Executive Producer Scott Gemmell to its stacked ensemble. Formerly a Partner/EP at StarBeast and Traction Ave. Films, as well as VP/Head of Studio, … Continue reading “1stAveMachine welcomes EP Scott Gemmell”

Linebacker Khalil Mack is charged for Black Adam

With the goal of capturing Black Adam electricity and to further fan anticipation, ESPN CreativeWorks and Stept Studios created a spot featuring a similar larger-than-life hero, LA Chargers Linebacker, Khalil Mack. Utilizing cutting-edge virtual environment tech, Stept Studios blended the use of virtual and live-action production with the unique skill set of director/VFX/editor Gianluigi Carella … Continue reading “Linebacker Khalil Mack is charged for Black Adam”

Compadre hires four producers, promotes one

Creative marketing agency Compadre is on a hiring spree to keep pace with business being generated. The company welcomes two seasoned senior producers – Wynt Curliano and Federico Jimenez, as well as rising producer stars Tatiana Hithe and Tucker Rhodes. Last but not least, Compadre is excited to be upping Kevin Volz to the role … Continue reading “Compadre hires four producers, promotes one”

friends and family adds director Michael Koerbel

Los Angeles-based production company friends & family continues to curate a visionary directorial roster with the signing of director  Michael Koerbel. Over the past 10 years, Koerbel has become a prolific driving force in the industry for his commercial directing. Most notably, he directed the Chrysler social campaign with Kathryn Hahn, the GE “C’ing is Believing” campaign … Continue reading “friends and family adds director Michael Koerbel”

Disney+ announces ad-supported tier prices

On Thursday, December 8, 2022, Disney+ will introduce its much-anticipated ad-supported subscription offering in the U.S., which they say will deliver more choices to consumers than ever before. With the launch, a new and comprehensive slate of subscription plans will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle, giving viewers ultimate flexibility … Continue reading “Disney+ announces ad-supported tier prices”

Compadre welcomes Patrick Jones as ECD

Creative marketing agency Compadre welcomes Patrick Jones as Executive Creative Director, Creative. Jones is an innovative brand storyteller who brings deep experience helming traditional, experiential, and transmedia campaigns for everything from Fortune 500 brand giants to blockbuster IP.  Jones will work closely with Curtis Doss, Executive Creative Director, Design, overseeing projects and campaigns for Compadre’s … Continue reading “Compadre welcomes Patrick Jones as ECD”

American Family shows Derek Jeter Grati2ude

American Family Insurance has created a new campaign especially meant to celebrate one of the greatest Yankees to ever play the game, Derek Jeter. ESPN is currently airing the seven-part documentary series The Captain, which provides a portrait of Jeter’s life and career on and off the baseball field. American Family Insurance is one of … Continue reading “American Family shows Derek Jeter Grati2ude”

BSSP welcomes next wave of creative talent

Full-service agency Butler, Shine, Stern and Partners (BSSP) announced today the addition of several new creatives to its team, welcoming the next wave of young, diverse talent to its bench of copywriters and art directors. Recruited from cities across the country, these up-and-comers are ready to solidify their place in the ad industry, and will … Continue reading “BSSP welcomes next wave of creative talent”

Creativity abounds as EDITBAR makes moves

Boston’s EDITBAR has announced the representation of three new editors whose work encompasses many genres with story at the heart of each collaboration. Jacks Genega, Louie Cohen and Jon Daniel bring their signature talent to the creative editorial company’s roster of Britt Bellamy – who made waves with her recent contribution to PUMA’s global campaign … Continue reading “Creativity abounds as EDITBAR makes moves”

Cannes Lions: Panel honors anniversary of Title IX with Alexis Ohanian

Entrepreneur and investor, Alexis Ohanian landed in Cannes and headed to the Outfront Yacht to host a panel with Sophie Kelly, Senior Vice President of Whiskies at DIAGEO and Laura Correnti of Giant Spoon. The panel, timed to the anniversary of Title IX, focused on women’s empowerment in marketing and partnerships. Ohanian is a founding … Continue reading “Cannes Lions: Panel honors anniversary of Title IX with Alexis Ohanian”

19th & Park’s body-positive campaign for Ashley Graham x Knix

Creative marketing and production company 19th & Park produced the launch campaign introducing the debut capsule collection from intimates and apparel brand Knix and supermodel/entrepreneur Ashley Graham. The exclusive collection, Ashley Graham x Knix, was inspired by Graham’s admiration for the art of various bodies and the idea that everyone should feel empowered to reveal … Continue reading “19th & Park’s body-positive campaign for Ashley Graham x Knix”

ViacomCBS, Microsoft, Al Jazeera among Telly winners

The Telly Awards announced this year’s winners, including a variety of top-tier brands and organizations as well as smaller media companies such as ViacomCBS, Warner Bros. Worldwide TV Marketing, Sony Music Entertainment, Microsoft, ESPN, PBS Digital Studios, Mytonomy, Freethink, Nice Shoes, CTRL5, Feed the Children, Square, Crunchyroll and Fast Company. This year’s edition received over 11,000 entries and saw … Continue reading “ViacomCBS, Microsoft, Al Jazeera among Telly winners”