After a wildly successful launch last year, ESPN tasked Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) with expanding the “One App, One Tap” campaign and the team ended up developing a brand-new spot for the U.S.’s #1 sports app. “After the successful debut of our initial ‘One App, One Tap’ creative last November, we wanted to … Continue reading “ESPN: Expands One App, One Tap campaign from BSSP”
Viewers who tune in to watch tonight’s NBA match-up between the Golden State Warriors and the New Orleans Pelicans on ESPN2, ESPN+ and ESPN Deportes will enjoy an alternate presentation that can only be described as “super.” The special telecast, NBA Special Edition Presented by State Farm: Marvel’s Arena of Heroes, represents a groundbreaking collaboration between … Continue reading “ESPN and Marvel debut NBA Special Edition”
We have been talking at Reel 360 about starting a new column called “Career Enders.” You know, where mostly men make a stupid mistake and end their careers. Now, we have ESPN and Paul Pierce who have parted ways, an individual with knowledge of the decision. The news comes a few days after Pierce was … Continue reading “Paul Pierce Out at ESPN After Instagram Live Video”
In light of the tremendous success achieved to date in the Company’s direct-to-consumer business and to further accelerate its DTC strategy, The Walt Disney Company has announced a strategic reorganization of its media and entertainment businesses. Under the new structure, Disney’s creative engines will focus on developing and producing original content for the Company’s streaming … Continue reading “Disney restructures, pivots toward Disney+, ESPN+, Hulu”
Full-service agency Butler, Shine, Stern and Partners (BSSP) announced today the addition of several new creatives to its team, welcoming the next wave of young, diverse talent to its bench of copywriters and art directors. Recruited from cities across the country, these up-and-comers are ready to solidify their place in the ad industry, and will … Continue reading “BSSP welcomes next wave of creative talent”
Boston’s EDITBAR has announced the representation of three new editors whose work encompasses many genres with story at the heart of each collaboration. Jacks Genega, Louie Cohen and Jon Daniel bring their signature talent to the creative editorial company’s roster of Britt Bellamy – who made waves with her recent contribution to PUMA’s global campaign … Continue reading “Creativity abounds as EDITBAR makes moves”
Entrepreneur and investor, Alexis Ohanian landed in Cannes and headed to the Outfront Yacht to host a panel with Sophie Kelly, Senior Vice President of Whiskies at DIAGEO and Laura Correnti of Giant Spoon. The panel, timed to the anniversary of Title IX, focused on women’s empowerment in marketing and partnerships. Ohanian is a founding … Continue reading “Cannes Lions: Panel honors anniversary of Title IX with Alexis Ohanian”
Creative marketing and production company 19th & Park produced the launch campaign introducing the debut capsule collection from intimates and apparel brand Knix and supermodel/entrepreneur Ashley Graham. The exclusive collection, Ashley Graham x Knix, was inspired by Graham’s admiration for the art of various bodies and the idea that everyone should feel empowered to reveal … Continue reading “19th & Park’s body-positive campaign for Ashley Graham x Knix”
The Telly Awards announced this year’s winners, including a variety of top-tier brands and organizations as well as smaller media companies such as ViacomCBS, Warner Bros. Worldwide TV Marketing, Sony Music Entertainment, Microsoft, ESPN, PBS Digital Studios, Mytonomy, Freethink, Nice Shoes, CTRL5, Feed the Children, Square, Crunchyroll and Fast Company. This year’s edition received over 11,000 entries and saw … Continue reading “ViacomCBS, Microsoft, Al Jazeera among Telly winners”
Durable Goods has signed director Chris Applebaum for commercials and branded content in the US. Applebaum’s creative imprint has shaped pop culture across three decades. The multiple MTV Award-winning, six-time Grammy Award nominee has directed 31 MTV #1 music videos for such artists as Miley Cyrus, Britney Spears, Selena Gomez, and Demi Lovato. His “Umbrella” … Continue reading “Durable Goods signs director Chris Applebaum”
Creative marketing agency Compadre welcomes Executive Producer Sean Maekawa and Senior Producer Tamara Gavric. Maekawa is a seasoned digital marketing leader in the entertainment space, specializing in integrated campaigns and content creation for clients such as Google, Warner Bros., Disney, ABC, ESPN, and Sony. Gavric adds senior producer experience in digital production across advertising, entertainment … Continue reading “Compadre welcomes producers Sean Maekawa and Tamara Gavric”
Award-winning global entertainment company Alkemy X has added director Laurence Thrush to its directorial roster. His unique cinematic style is infused with his diverse skillet as a filmmaker, shaping his stunning visual storytelling to transform everyday moments into poetic and breathtaking vignettes. Thrush thrives working with non-actors, uncovering authentic human moments and interactions making his … Continue reading “Alkemy X adds director Laurence Thrush to roster”
Discover Boating has teamed up with creative and media agency Cutwater, with offices in San Francisco and New York City, to launch a campaign honoring the next generation of boaters. With the surge in demand for boating, the recreational boating community has seen an increase in participation by younger, more diverse audiences from all backgrounds. … Continue reading “Discover Boating honors next gen of boaters in campaign”
The Rocket Mortgage Draft House returns and this time, it’s going Hollywood. The Super Bowl champions Los Angeles Rams will operate their draft out of the Rocket Mortgage Draft House, a luxury Hollywood Hills home on a 67,000 square foot lot with spectacular views of the city. In addition, the Rocket Mortgage Draft House will … Continue reading “Rocket Mortgage Draft House goes Hollywood”
Discovery, Inc. today announced that Jon Steinlauf will serve as the future Chief U.S. Advertising Sales Officer for Warner Bros. Discovery. Prior to joining Discovery in 2018, Steinlauf served as President of Advertising Sales at Scripps Networks, successfully elevating Scripps Networks’ reputation with advertisers for being the most upscale cable network group and having the … Continue reading “Discovery names Jon Steinlauf Future Chief U.S. Advertising Sales”
Brooklyn-based production and entertainment company Public Record has tapped film and commercial director Zoé Salicrup Junco for her first official US commercial representation. Devoting her filmmaking career to unpacking the humanity of underrepresented communities, she crafts relatable works prioritizing compelling storytelling, diverse casting, and a visual style rooted in authenticity. Her accessible, yet emotionally raw … Continue reading “Public Record signs director Zoé Salicrup Junco”
Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their contributions and creativity on a daily basis. For the next 29 days, you will be able to celebrate wonderful human beings, like, 1stAveMachine director, guru Ron … Continue reading “RBL Spotlight: Director Ron Brodie”
Lisa Topol has set out to make a profit with purpose the centerpiece of her career as she joins OBERLAND, the industry’s leading purpose-driven ad agency, in the new role of managing partner and executive creative director. Together, Topol and OBERLAND co-founder and chief creative officer Oberlander will steer the eight-year-old agency in partnership with … Continue reading “Lisa Topol joins OBERLAND as Managing Partner and ECD”
Oscar-winning creative studio Framestore announced today that it has expanded its creative leadership team in New York with the appointments of Victoria Osborn as Creative Director, VFX Supervisor and Brian Drucker as Creative Director, Design. With over 20 years of industry experience, Osborn will report to New York Managing Director Charles Howell and work closely … Continue reading “Framestore bolsters creative leadership with Victoria Osborn, Brian Drucker”
Every year, kids of all ages look forward to a magical holiday season. Today, the iconic Lexus “December to Remember” marketing campaign returns with a renewed sense of anticipation and excitement, focusing on the magic kids bring to the holidays through their creativity and kindness. The two national broadcast spots feature the signature Lexus red bow, holiday melody, and … Continue reading “Kids fill holidays with magic in Lexus December to Remember campaign”
