CBS and MTV announced today that Van Toffler, the former MTV executive who helped turn the Video Music Awards into a pop culture staple, is returning to the franchise as
Lincoln Financial has partnered with endurance athlete and top podcast host Rich Roll to launch The Action Plan, a new branded content series exploring how passion, health, and financial planning
Everything’s bigger in Texas — and now that includes film incentives. In a bid to become Hollywood’s next favorite outpost, Texas has passed a sweeping expansion of its film and
Creative studio Covert has unleashed a dazzling display of VFX wizardry for “Always Get Back Up,” the latest cinematic campaign for Lenovo Legion, Lenovo’s premium gaming brand. Developed in collaboration
The world tour for James Gunn’s Superman officially took flight in the Philippines, where lucky fans were treated to a special event featuring 30 minutes of footage from the upcoming
Bicoastal talent and literary management company, Entertainment Lab, is stepping confidently into the creator economy with the launch of a dedicated Digital Department—and it’s already building an impressive roster. Joining
Hyundai Motor Company made waves at the 2025 Cannes Lions International Festival of Creativity, nabbing a coveted Grand Prix, two Gold Lions, and a Silver Lion for its standout work
The Cannes Lions International Festival of Creativity continued to shine along the Croisette as it rolled out a dazzling second wave of awards on Tuesday, recognizing the most groundbreaking work
Shantanu Narayen, Chair and CEO of Adobe, has been named the first-ever Creative Champion of the Year by the Cannes Lions International Festival of Creativity, a new honor recognizing individuals
The dragons are back—and breathing fire at the box office. Universal and DreamWorks’ live-action How to Train Your Dragon torched expectations this weekend, soaring to an $83.7 million domestic opening
Sabrina Carpenter may be facing heat, good and bad, over her new album artwork, but the numbers suggest she’s hotter than ever. On June 11, the pop star and Espresso
Jon Hamm wants no part of your dog’s birthday bash. Or your suspiciously intense book club. Or anything that isn’t hilariously hyping Carvana. In this week’s Reel Ad of the
What happens when the SmartLess trio decides to launch a mobile phone service? Exactly what you think would happen — Jason Bateman deadpans, Will Arnett drops sarcasm like confetti, and
Director Nick Wenger, known for blending whip-smart dialogue, visual gags, and a splash of quirk, has officially joined Contagious for exclusive U.S. representation in branded content. Wenger’s reel is stacked
Your pet already thinks you’re the greatest. Now there’s a campaign to remind you why they’re probably right. Fera Pets, the vet-founded supplement brand under the General Mills umbrella, has
Disney’s Lilo & Stitch continues to ride high, claiming the top box office spot for the third straight weekend with $32.5 million. That puts its domestic total at $335.8 million
James Gunn’s Superman is facing high-stakes pressure not just as a summer tentpole but as the defining launchpad for the future of the DC Universe (DCU). With a production budget
CELSIUS, the zero-sugar energy drink built for those who never slow down, has just unveiled its first official brand platform, LIVE.FIT.GO., created in partnership with its new creative agency of
Following the breakout success of its “Power of Us” platform in 2024, U.S. Bank is deepening its commitment to customer-centric storytelling with a new evolution of the campaign, developed by
Some kids spend their summers lifeguarding. Others sling lattes. Wednesday Addams? She tracks down serial killers. Netflix unveiled the opening six minutes of Wednesday Season 2 during Tudum 2025, and
