Ford is opening a new chapter with “Ready Set Ford,” a sweeping brand platform designed to re-energize the 122-year-old automaker and reconnect it with customers in a market roiled by
The Gerety jury has announced the winners for the 2025 edition. Dentsu Creative New York is the most awarded US agency. Additional US winners include VML New York, WEST BBDO,
Storefront Music, the original music, sound design, and audio-post company led by John “Scrapper” Sneider and Adam Elk, has appointed longtime music production executive Matt Nelson as its new Managing
Nike Football is unleashing a bold new brand identity with Scary Good, a global creative platform celebrating the brilliance of attacking football and the fearless, creative style of play loved
Ah, July. The month where fireworks go off, humidity levels become sentient, and brands crank up the creativity dial just to keep us from scrolling past. From anime-inspired milk cravings
To celebrate the 40th anniversary of the iconic Air Jordan sneaker, Nike’s Jordan Brand didn’t just drop a shoe, they dropped the mic. In a dazzling musical spot titled “Too
Look, I’ll admit — I’ve rewatched too many episodes of The Mandalorian and The Last of Us to resist seeing Pedro Pascal as a bona fide MCU star. And with
Acclaimed Danish filmmaker Casper Balslev has signed with Institute for U.S. commercial representation, bringing his vibrant, genre-fluid storytelling to the company’s already stacked directorial roster. Known for his signature blend
The Television Academy unveiled the nominations for the 77th Emmy Awards today from the Wolf Theatre at the Saban Media Center, capping off what it called the largest voter turnout
Lincoln Financial has partnered with endurance athlete and top podcast host Rich Roll to launch The Action Plan, a new branded content series exploring how passion, health, and financial planning
That’s a wrap. The 72nd Cannes Lions International Festival of Creativity concluded with a final celebration of the year’s most transformative ideas across Film, Titanium, Glass, the Sustainable Development Goals
Brian Wilson, the architect of The Beach Boys’ transcendent sound and one of pop music’s most influential creative forces, died Tuesday at the age of 82. His family confirmed his
In a move that signals a new chapter for independent social-first agencies, Movement has officially acquired Newfangled Studios, bringing together two pioneering forces in the world of creative and performance-driven
The 12th Annual AMP Awards for Music & Sound took center stage at Sony Hall in New York City on May 21, with the sold-out ceremony recognizing the most creative
CBS is shaking up primetime with a franchise-heavy 2025–2026 slate, announcing new dramas, comedies, unscripted series, and event programming alongside 18 returning hits. Among the most buzzed-about developments: Yellowstone fan
Lucasfilm dropped a hyperspace-sized surprise at Star Wars Celebration 2025 in Tokyo with the announcement of an all-new theatrical release: Star Wars: Starfighter, slated to hit theaters on May 28,
The Association of Independent Commercial Producers (AICP) has officially released the shortlists for its 2025 slate of juried competitions: the AICP Show: The Art & Technique of the Commercial, the
Major League Baseball (MLB) is tapping into anime’s global appeal with the launch of its bold new 2025 brand campaign, “Heroes of the Game.” Designed to showcase the larger-than-life skill
The dating app that once encouraged women to make the first move is now making one of its own—Bumble has kicked off a high-profile agency review in search of a
Editor’s Note: Supporting women should not be limited to a month. So at Reel 360, we have decided to amplify and promote dynamic women’s voices all year long. Today, let us
