Ahead of the release of Marvel Studios’ Ant-Man and The Wasp: Quantumania in theaters on February 17th, ZipRecruiter debuted three new commercials showcasing how its platform can help job seekers find their next great opportunity.
The custom spots introduce viewers to a Pym Van Dyne Foundation engineer who landed her dream job working alongside Ant-Man and The Wasp after using ZipRecruiter’s 1-Click Apply feature and AI-powered matching technology.
The spots include familiar references inspired by the Marvel Cinematic Universe (MCU) and the upcoming film; fans and moviegoers will soon recognize the Pym Van Dyne Foundation as the company run by The Wasp.
“This campaign marks the first collaboration between ZipRecruiter and Marvel Studios’ film,” said Monika Shah, SVP, Head of Marketing at ZipRecruiter. “The Marvel Cinematic Universe is treasured by audiences across the globe, and this collaboration is a special opportunity for us to actively connect even more people to their next great opportunity. At ZipRecruiter, we understand that finding the right job can feel like a daunting task, but in drawing inspiration from the film, we’re excited to showcase how our platform can empower job seekers to ‘shrink’ their job search and find a dream role.”
Watch below:
REELated:
“As excitement around Marvel Studios’ Ant-Man and The Wasp: Quantumania grows, we’re thrilled to launch this creative collaboration with ZipRecruiter. It’s a terrific way to shine a spotlight on the larger-than-life jobs within the Marvel Cinematic Universe,” said Lylle Breier, Walt Disney Studios SVP Global Marketing Partnerships.
The creative, inspired by the upcoming movie, will appear in 30-second, 15-second, and 6-second ads running across linear TV, streaming, digital and social beginning today. The spots were developed and produced by ZipRecruiter’s Internal Agency, Marvel Studios Partnerships, and Chromista Productions.
Frequent Marvel Studios collaborator Kasra Farahani directed the spots. Farahani said: “Having just finished directing on season two of Loki, it was a blast to jump back into another MCU-related project. This ZipRecruiter campaign is one of those cross-over moments that cracked open a whole universe of possibilities, and so we honed in on just that — the magic of one click turning possibility into your dream job. It all came down to playing with the heightened visuals of the Ant-Man world in a story that revolves, basically, around the regular old tropes of office life. And, of course, a lot of really cool ants.”
Ant-Man and The Wasp: Quantumania opens in theaters on February 17th.
CREDITS:
CLIENT: ZipRecruiter
- SVP Marketing and Partnerships: Monika Shah
- VP Marketing: Itai Sutker
- VP Creative: Pete Kearney
- Director of Marketing: Christophe Eymery
- Creative Director: Mike Barber
- Creative Director: Eric Sanabria
PRODUCTION COMPANY: Chromista
- Chromista Director: Kasra Farahani
- DoP: Isaac Bauman
- Chromista EP/Partner: Ted Robbins
- Line Producer: Ian Royston
- Local EP: Emiliano Alvarenga @ 2020 Films
- Local EP: Manuel Tobar
- Wardrobe: Wendy Craig
- VFX: Matt Fuller
EDIT: The Den
Editor: Tania Mesta
FINISH: The Mill
