Have you heard of On? Neither did we until we caught this playful new ad featuring tennis legend Roger Federer and multi-talented star Zendaya in an air tennis match. Yes, air.
On is a young Swiss Zurich-based sports footwear company with a simple mission. The team of sports scientists and running enthusiasts around world-class athlete Olivier Bernhard (triple world champion and six-time Ironman winner) strives to elevate running to a sport that’s not just healthy but fun, too.
Zendaya launched her partnership with the sportswear company last month, while Federer, although retired – 20 ATP Grand Slam win – and no longer competing for Wimbledon titles (eight is quite the collection), still makes appearances in London, courtesy of Amazon.
The Dune and Spider-Man star and tennis legend catch wind of each other in an On store. Sunglasses lowered, Zendaya passes Federer a note: “Me and you, air tennis, 3 p.m.” He “takes the bait.” the challenge is on. The two later meet up on a tennis court for yes, an intense game of air tennis. Watch below:
REELated:
Darnell Appling, who also appeared in Challengers, joins them, adding to the excitement and broadening the appeal. This ad brilliantly showcases the brand’s innovative and playful spirit, making it clear that with On, the game is always on, no matter the setting.
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Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on X at @colinthewriter1
