The Cannes Lions International Festival of Creativity has once again showcased the brightest young talents from across the globe in its 2024 Young Lions competitions. This year’s event marked significant milestones with countries like Kazakhstan and Uzbekistan claiming their first-ever awards, alongside recognitions for India, Mexico, Portugal, and South Korea.
“This year’s competition was a remarkable display of creativity and ingenuity,” Lotte Jones, Chief Commercial Officer of The News Movement, the official media partner, remarked, praising the innovative responses and behind-the-scenes coverage provided by The News Movement.
Design Lions: Celebrating Visual Identity and Creativity
In the Design category, sponsored by Monotype, the challenge was to craft a compelling visual identity for filmmaker Billy Wilder. The Gold medal was claimed by Billy Nhiwatiwa and Ethan Brown from Jones Knowles Ritchie (UK), whose project titled Billy Wilder – The Man Behind The Picture captivated with its refined execution.
Silver went to Amber Redmond and Paddy Collins of Slater Design (Ireland) for their entry “Through the Lens of Billy Wilder,” while Uzbekistan’s Farrukh Murodov and Malikabonu Murodova from Paradigma Studio secured Bronze with Billy Wilder – The Director that We Don’t See.
Digital Lions: Innovating Campaigns for Social Impact
Turning to Digital, participants were tasked with devising digital-led campaigns to promote climate justice under the brief by Project Dandelion. Roberto Concha Rodríguez and Alejandra Margain of GUT Mexico City (Mexico) clinched the Gold with “Ice Breaking Moves,” highlighting creative solutions to engage audiences.
Kazakhstan’s Yermakova Adelya and Zharkynbek Murad from SEED took Silver with “WORDS ON THE WIND,” while Portugal’s João Chicau and Tomás Almeida of VML secured Bronze for “Pass Your Guilt,” demonstrating impactful digital storytelling.
Film Lions: Redefining Masculinity Through Film
In the Film category, participants tackled stereotypes around masculinity in advertising for the Unstereotype Alliance. Matt Nicholas and Graham Roberts of VCCP Group LLP (UK) claimed Gold with “Man in the Mirror,” a poignant exploration of contemporary male identity.
Germany’s Inna Tabachenko and Lisa Glonti from BBDO Berlin GMBH won Silver for “Successful Generation,” while Georgia’s Marita Kavelashvili and Ana Tediashvili from BOBA Production took Bronze with “World Record,” showcasing diverse perspectives on success.
Media Lions: Strategic Communication for Social Change
The Media competition challenged young professionals to curate compelling strategies targeting young men, promoting diverse notions of success. Gold was awarded to Jiayu Cao and Linghui Dai from Havas Creative China for their project “Who is the successful man?”
Japan’s Seri Morikawa and Hinako Kawai of Hakuhodo Inc secured Silver with “#SpreadSpoiledGuys,” and South Korea’s Sujin Lim and Tae-yul Ko from Cheil Worldwide earned Bronze for “#Sidekick: New Face of Success.”
Marketers Lions: Advocating for Social Causes
Marketers were tasked with creating effective briefs to advocate for the International Development Association (IDA) by the World Bank. India’s Praptee Sharma and Roshni Govind Iyengar from Jio Platforms Limited won Gold with “I Do Give A F***,” while The LEGO Group’s Gemma Albin and Charlotte Rubesa from the UK secured Silver with “What Would Ida Do?” Spain’s Maria del Mar Ventura Marí and Sònia Bellés Fernandez of GBFoods took Bronze for “Taste Today, Change Tomorrow.”
PR Lions: Innovative Strategies for Public Relations
The PR category challenged entrants to devise innovative PR strategies for Jood Kitchen. Singapore’s Ginola Tan and Tan Yuan Ling from GOVT Singapore clinched Gold with “Lunch (Tax) Break,” while Germany’s Diogo Brandao and Timo Zwiesigk of HeimatTBWA secured Silver with “The Homeless Chef’s Table.” Georgia’s Lana Bachaliashvili, Nino Totladze, and Ana Tediashvili from BOBA Production took Bronze with “One Plate Society.”
Print Lions: Creative Narratives in Print Advertising
Finally, the Print category tasked young creatives with crafting compelling print ads redefining narratives around male success for the Unstereotype Alliance. Ecuador’s Ana Cornejo and María Paula Mera Vélez of Paradise DDB won Gold with “Man’s Greatest Fan,” while Colombia’s Rony Saavedra and Alejandro Orjuela from Mediamonks secured Silver with “The Direction to Success.” France’s Alexandre Thiebaut and Robin Schneider of Publicis Conseil took Bronze with “The Toxic Feed.”
REELated:
Simon Cook, CEO of LIONS, expressed his enthusiasm for this year’s winners, emphasizing the competition’s role in nurturing emerging talent. “The Young Lions Competitions are a unique opportunity for the next generation of talent to gain first-hand industry experience,” Cook noted. He highlighted the diversity of this year’s participants and celebrated the inclusion of new countries achieving accolades.
The Cannes Lions 2024 Young Lions competitions have once again celebrated innovation, creativity, and diverse perspectives from emerging talents worldwide. These awards not only highlight exceptional skills but also inspire the next generation of creatives to push boundaries and make meaningful impacts through their work.
Click here for more Reel 360 News from Cannes.
Follow us on Facebook, X and Instagram
