This new holiday from Louis Vuitton makes the Reel 360 Team smile and you know what happens when that happens. It’s our Reel Ad of the Week! This wonder-filled 2021 Holiday campaign titled “Holiday House,” directed by Augustus Punch, creative directed by Roman Coppola, and starring French actress Stacy Martin.
Set to the disco beat of Candi Staton’s Young Hearts Run Free, Martin is transported through jubilant scenes of end-of-year celebrations in this uplifting campaign.
From childhood games, to snowy ski slopes and convivial dancefloors, viewers are drawn into the warm embrace of the Holiday season. Families sit down to exchange gifts, while friends gather to toast the night’s festivities — a reminder of the spirit of the season of giving and togetherness. Amidst “Holiday House’s” enchanting scenes, Louis Vuitton’s savoir-faire and latest creations shine.
Co-produced by La\Pac and The Directors Bureau, the film was sparked from the creative imaginings of Roman Coppola and Augustus Punch in collaboration with La\Pac’s Sebastiaan Vermuel. Augustus Punch – Diesel Schwarze and Alexandra Hamilton Bolton – are known for imbuing filmed experiences with a thread of modern romanticism that’s energetically whimsical and playfully bold.
“Holiday House,”is no exception – uniting their spirited visual storytelling with Coppola’s innovative creative sensibility for a brand that embodies the art of travel, unique design, and commitment to craftsmanship. Watch. below:
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“When we joined The Directors Bureau, Roman asked us to envision our ideal campaign, and this collaboration for Louis Vuitton embodies everything we had dreamed,” explains Augustus Punch’s Alexandra Hamilton Bolton. “This was an incredible team, both on screen and behind the scenes, dedicated to creating a genuinely uplifting, cinematic project,” adds Augustus Punch’s Diesel Schwarze. “Tactile, highly designed details combine with beautiful performance to transport audiences.”
“We hope the viewer experiences the spirit in which it was made, which is coming together with friends and family, the delight of gifting, appreciating beautifully crafted designs, and that sense of magic that we all love about the holidays,” describes Roman Coppola.
The Reel 360 team certainly appreciates beautifully crafted designs and the holiday magic of this spot.
CREDITS:
CLIENT: LVMH
- LVMH Sr. Vice President: Stefano Cantino
- LVMH Head of Fashion & Styling: Alex Paul
- LVMH Head of Art Buying & Production: Magena Chansarel
- LVMH Art Buyer & Producer: Mathilde Brunet
PRODUCTION COMPANY: La/Pac & The Directors Bureau
- Creative Direction: Roman Coppola
- Director: Augustus Punch
- The Directors Bureau Executive Producers: Roman Coppola, Luke Ricci, Sloane Skala
- The Directors Bureau Producer: Terri Shafirov
- La/Pac Executive Producers: Jerome Denis and Anna Roudaut
- La/Pac Creative Director: Sebastiaan Vermuel
- La/Pac Producer: Éric Lipchitz
- La/Pac Line Producer: Carla Georges
- Actor: Stacy Martin
- DP: Phillipe LeSourd
- Production Designer: Renaud Deschamps
- Stylist: Elodie David
- Choreographer: Jenny Griffin
VFX: The Firm
