Relatable, chaotic moments during the holidays, like tangled Christmas lights, forgetting your sister’s gift or running out of wrapping paper can bring on unnecessary stress. Not to mention Fruit Cake. Friggin’ Fruit Cake. Walgreens is helping their customers take back time through the chaos of the season with their new digital convenience offerings.
Online ordering with quick pick up in as little as 30 minutes and one-hour delivery options helps consumers ease their holiday anxieties so families can get back to enjoying the festive season.
The brand is launching four cheeky spots to remind consumers that Walgreens is ready to help keep spirits bright. The spots take a playful and light-hearted tone, with a nod to the colorful vocabulary that holiday stress can bring out in the best of us. Watch below:
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This campaign plays into what Walgreens does best – help remove the stress when those inventible last-minute holiday hiccups happen,” said Pat McLean, chief marketing officer at Walgreens. “The light-hearted humor is exactly what we think will bring customers joy through its relatability, and remind them how Walgreens is here to help so they can focus on the moments that really matter like spending more time with loved ones.”
“There’s such a beautifully simple human insight here—that between all that holiday joy, there’s also plenty of relatable holiday frustrations,” added Mel Routhier, Chief Creative Officer, WPP Walgreens Team, The Pharm. “Impossibly tangled lights. Very, very last-minute guests. Wrapping paper that is—of course—just. not. enough. Being able to show how Walgreens is there to help combat every [bleeping] one of those frustrations? Well, that was the real joy.”
The first spot airs today, with the following three to debut throughout the holiday season. The work will run across television, online video and social. The campaign was created by Walgreens and The Pharm, the WPP partnership team dedicated to the Walgreens Boots Alliance.
CREDITS:
CLIENT: Walgreens
- Chief Marketing Officer – Patrick McLean
- Vice President, Brand & Product Marketing – Laurie Blair
- Senior Brand Director, Retail & Digital Marketing – Shubha Shukla
- Senior Brand Marketing Manager – Josh Booker
- Director, Brand Marketing – Dana Glim
- Director, Media Creative Development & Production – Connie Giganti
- Manager, Media, Creative Development & Production – Ann Hanrahan
- Head of Creative, Walgreens – Rego Marquiis
- Marketing Manager – Chloe Newlin
- Associate Marketing Manager – Olga Zervas
- Associate Marketing Manager – Chloe Lancella
AGENCY: The Pharm
- Chief Creative Officer – Mel Routhier
- Group Creative Director – Todd Brusnighan
- Group Creative Director – Mike Ackerman
- Associate Creative Director – CW, Matt Bush
- Associate Creative Director – AD, Sarah Berkley
- EP/Head of Production – Amy Turner
- Senior Producer – Marina Korzon
- Integrated Business Affairs Manager – Andrea Sierra
- Business Affairs Coordinator – Tygema Macon
- Broadcast Clearance & Traffic Manager – Yvonne Davis
- President – Kristal Herr
- Director, Client Engagement – Nick Maggiore
- Senior Account Manager – Elizabeth Toscano
PRODUCTION COMPANY: Anonymous Content/Merchant
- Director – Tim Godsall
- Managing Director,Anonymous Content – Eric Stern
- EP, Anonymous Content – SueEllen Clair
- EP, Service Prod Co., Merchant – Ian Webb
- Line Producer, Anonymous Content: Brady Vant Hull
- Line Producer, Merchant: Shannon Barnes
- DP – Darko Suvak
- Production Designer – Francois Jordan
EDIT: Arcade Editorial
- Editor – Will Hasell
- Assistant Editor – Patrick Murray
- Senior Producer – Kirsten Thon-Webb
- Executive Producer – Crissy DeSimone
FINISH/VFX/TELECINE: The Mill
- VFX Producer – Cameron Aper
- Production Coordinator – Allison Hemingway
- 2D Supervisor – Andrew Pellicer
- 2D Lead – Eldon Snelgrove
- 2D Assist – Alex Koester
- Roto Line Producer – Noan John Vinod
- Roto Supervisor – Sivakumar R
- Design Supervisor – Patrick Coleman
- Designer – Shawn Li
- Digital Matte Painter – Mark Ross
- Colorist – Oisín O’Driscoll
- Color Assist – Joni Brandenburg
AUDIO: Gramercy Park Studios
- Audio Engineers: Ryan Hobler, Collin Blendell
- Executive Producer/Post Production: Ned Martin
- Junior Post Producer: Devon Edwards
MUSIC/SOUND DESIGN: Mophonics Butter
- “Shawn” –
- Original Music + Sound: Mophonics
- Composer: Nico Mansy
- Sound Designer: Casey Gibson
- Creative Producer/Partner: Kristoffer Roggemann
- “Henry/Manuel”, “Alice”, “Beth/Carla” –
- Music: Butter Music & Sound
- Composers:
- Aaron Kotler (ASCAP) | Gimme Butter Music (ASCAP) 100% (Through The Snow)
- Max Schad (BMI) | Butter Cuts (BMI) 100% (Holiday Unheralded)
- Music Supervisor: Ryan Alons
- Sound Designer: Dave Wolfe, Mr Bronx
- CCO: Andrew Sherman
- ECD: Aaron Kotler
- EP: Renee Masse
- Producer: Warren Wolfe
- Production Coordinator: Alea Jimenez
OTHER PARTNERS AND AGENCIES:
Music Supervision Executive Music Producer, North America – Theresa Notartomaso
Associate Music Producer – Kaylie Linder Signatory Co-Producer CMC Dave SuchanekAshley Stinnett
