UFC’s Buffer turns manscaping into sport

Durable Goods partners with director Eli Green to deliver the ringside excitement of a primetime fight to a man’s personal ‘mowing’ experience in a new comedic spot for, featuring UFC ring announcer Bruce Buffer, for Manscaped.

Created directly for the client, the new :30-second effort personifies (Buffer) the inner pep talk a man revs himself up with before taking the new Manscaped Lawn Mower 3.0 for a spin. Watch below:

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In accordance with COVID-19 safety measures, principal photography leveraged VFX plates and post production to maximize safety on set for the talent and crew.

With the admiring approval of his wife, Buffer gets that manscaping officially started with his signature “It’s Time!” sendoff.

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The spot launches just months after Manscaped and UFC announced a multi-year marketing partnership, which named Manscaped the official lawn trimmer of UFC.


CLIENT: Manscaped

CD: Carter Baldwin


  • Director: Eli Green
  • Executive Producer: Rebecca Wray
  • Managing Director: Hani Selim
  • Producer: Brant Kantor

SOURCE: Durable Goods