As the holiday season commences, Toyota unveils two heartwarming holiday ads, “Present from the Past” and “Arrivals,” capturing the essence of creating cherished memories with family and the joy of reuniting for the holidays.
“Present from the Past” tells the touching story of a young woman who receives a vintage camera and her grandmother’s old photos as a Christmas gift. Inspired, she embarks on a journey across the country, recreating her grandmother’s pictures with the help of her all-new 2024 Tacoma.
The ad beautifully showcases the granddaughter’s thoughtful gift—a photo album capturing her travels alongside her grandmother’s past. Created by Saatchi & Saatchi and directed by Lisa Gunning, it premiered during NBC’s “Christmas in Rockefeller Center.” Watch below:
“Arrivals” is a Hispanic-focused ad that centers around the idea that nothing says love like an airport pickup, especially during the holidays. The spot depicts relatable moments of families navigating traffic and weather to reunite with their loved ones.
The ad emphasizes the joy and comfort that come with being together for the holidays. Created by Conill Advertising and directed by Max Malkin, it delivers a bilingual message reflecting the warmth of family reunions.
REELated:
This year, Toyota’s special holiday message focuses on spreading joy and bringing loved ones together for the holiday season,” said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America. “We hope that families and friends will embrace this message as they come together to enjoy what this season is truly about.”
Toyota’s holiday campaign extends beyond advertisements, as the company partners with 100cameras, a nonprofit organization empowering youth through photography and storytelling. Toyota’s contribution supports the 100cameras Impact Circle, funding programming for 10,000 students over the next year. Viewers are encouraged to participate by sharing family photo recreations on social media using the hashtag #ToyotaFlashback.
The ads will be featured on various platforms, including NBC’s TODAY, Sunday Night Football, and an integrated campaign across broadcast, cinema, digital video, and paid social.
Mike Tripp, Group Vice President of Toyota Marketing, expresses the hope that these holiday messages will resonate with families and friends as they come together to celebrate the true spirit of the season.
Toyota’s Toyotathon December Sales Event, offering incentives through January 2, 2024, coincides with the holiday campaign.
CREDITS:
Toyota’s “Present from the Past” Holiday Ads Credits
BRAND: Toyota Motor North America, U.S.A., Inc. Team
- Group Vice President, Vehicle Marketing & Communications: Mike Tripp
- General Manager, Brand/Growth Audiences/Cross Vehicle Line Education, TDA / RT / TCUV: Tim Bliss
- National Manager, TDA/TCUV/RT: Shawn Caso
- Manager, TDA/TCUV/RT: Tye Cannon
- TDA Retail Analyst: Davina Hobbs
AGENCY: Saatchi & Saatchi
- Chief Creative Officer: Jason Schragger
- Group Creative Directors: Leo Circo, Sandra Luciano
- ACD Art Directors: Andrew Reizuch, Jerry Underwood
- ACD Copywriters: Scott Ellman, Randy Quan
- Head of Production: Doğan Dattilo
- Director of Content Production: Pamela Parsons
- Executive Producer: Jennifer Vogtmann
- Senior Producer: Grace Wang
- Senior Music Supervisor: Jarred Causly
- Junior Music Supervisor: Tanisha Edwards
- Agency Communications Director: Paula Adams
- Managing Director: Al Reid
- Management Director: Erica Baker
- Senior Client Partner: Blake Whitney
- Client Operations Lead: Lauren Messina
- Senior Client Operations Manager: Marc Villanueva
- Client Partner: Brooke Boston
- Client Partnership Supervisor: Andrea Zepeda
- Client Partnership Manager: Rose Eliz
- Client Partnership Assistant Manager: Maria Gonzalez
- Client Partnership Coordinator: Mariyah Shad
- Chief Strategy Officer: Mark Turner
- Management Director: Don Longfellow
- Senior Director, Strategic Planning: Amanda Koch
- Associate Strategist: Matthew Enriquez
- Director of Product Information: Matt Hardesty
- Associate Product Specialist: Rey Raymundo
- Product Specialist Coordinator: Nick Diamond
- Executive Director, Media: Tom Scott
- Director of Core Considerations, Media: Saira Habash
- Associate Media Director: Presley Roberts
- Group Director, Public Relations/Earned Media: Jana Hartline
- Director, Earned Media Public Relations: Kimberly Harms
- Earned Media Associate Director: Rebecca Chu
- Manager, Public Relations: Ava Weaver
- Earned Media Supervisor: Evelyn Hitchcock
- Earned Media Assistant: Taylor Brickey
PRODUCTION COMPANY: Imperial Woodpecker
- Managing Partner: Doug Halbert
- Executive Producer: Charlie Cocuzza
- Director: Lisa Gunning
- Line Producer: Bart Lipton
- Director of Photography: Evan Prosofsky
EDIT: Cartel
- Managing Partner: Lauren Bleiweiss
- Post Producer: Erin Bates
- Editor: Leo Scott
- Assistant Editor: Ramon DeSouza
TELECINE / COLOR GRADE: Trafik
- Color Artist: Mark Gethin
- Head of Production: Greer Bratschie
FINISHING / VFX: Framestore
- Creative Director / VFX Supervisor: Michael Ralla
- Executive Producer: Pete King
- Finishing Associate Producer: Jose Alvarado
- Lead Compositor: Timothy Crabtree
FINAL MIX / SOUND DESIGN: Lime Studios
- Audio Engineer: Loren Silber
- Executive Producer: Susie Boyajan
Toyota’s “Arrivals” Holiday Ads Credits
AGENCY: Conill
- Chief Creative Officer: Veronica Elizondo
- ACD Art Director: Alejandro Egozcue
- ACD Copywriter: Nicolas Soto
- Copywriter: Ingrid Ramos
- Art Director: Nicolas Mardones
- Associate Resources Director: Nora Puig de la Bellacasa
- VP Director Of Production: Carlos Barciela
- Director, Content Production: Krysta Rosales
- Senior Social Producer: Farida Naeem
- Music Producer: Jessica Garcia
- VP, Director of Business Affairs: Valentina Dostal
- Business Affairs Supervisor: Maria Bardales
- Sandy Mayer
- Project Manager: Jacob Munoz
- President: Ana Rodriguez
- Managing Director: Anabel Ordonez
- Group Account Director: Courtney Corbett
- Management Supervisor Callie Parish
- Assistant Account Executive Patricia Tiscareno
- VP, Media Director Diana Stumvoll
- Group Media Director William Formeca
- Media Supervisor: Alexandra Contreras Nancy Bueno-Shoats
- Media Planner: Steve West
- Chief Strategy Officer: Laura Semple
- Planning Director Caroline Hayward
- SVP, Chief Communications Officer: Chris Traina
- Director of Public Relations: Delia Lopez
PRODUCTION COMPANY: PrettyBird
- Director: Max Malkin
- Director of Photography: Shawn Kim
- Production Designer: Christian Kastner
- President: Ali Brown
- Line Producer: Matt Wersinger
EDIT: White House Post
- Editor: Charlie Harvey
- Executive Producer: Joanna Manning
- Producer: Katrina Kuss
- Assistant Editor: Taylor Schwartz
COLOR: Harbor Picture Company
- Color Artist: Billy Hobson
- Senior Producer, Short Form: Brad Martin
- Executive Producer: Adam Reeb
VFX & Finishing: Carbon
- Lead Flame Artist: Pete Mayor
- Flame Artist: Hannah Barnes
- Set Supervisor: Adrian Hurley
- Finishing Producer: Vanessa Yee
- Executive Producer: Matthew McManus
Music Supervisor:
- Tanisha Edwards
Sound Company: Barking Owl
- Sound Designer: Gus Koven
- Creative Director: Kelly Bayett
SOUND MIX: Harbor Picture Company
- Sound Engineer: Diego Aracibia
- Senior Producer: Lauren Boyle
Follow us on Facebook, X and Instagram
