Toyota kicked off its holiday campaign last night with two new festive spots celebrating the joy of giving – debuting across NBCUniversal’s holiday specials Christmas in Rockefeller Center on NBC and Peacock, and Telemundo’s Navidades en Rockefeller Center.
The brand returned as a sponsor for both the English and Spanish broadcasts, reinforcing its commitment to connecting with viewers across cultures and generations.
“The Holiday Job”: When Gift-Giving Becomes a Mission
Created by Saatchi & Saatchi and directed by Speck & Gordon of Furlined, the hero spot “The Holiday Job” turns the universal struggle of hiding a holiday present into a tongue-in-cheek spy caper. Parents slip into full covert mode – smuggling gifts in the back of a Tundra, executing slick diversion tactics with a Prius, and sneaking toys into the Tacoma under the cloak of night.
By Christmas morning, their subterfuge pays off… or so they think. It’s playful, cinematic, and rooted in a very real seasonal truth. Watch below:
“Running Late”: Holiday Chaos, With Heart
Toyota’s Hispanic creative, “Running Late,” leans into another seasonal reality: even the best plans fall apart during the holidays. Created by Conill and directed by Prettybird’s Max Malkin, the spot follows a family racing to make it to their Nochebuena celebration, picking up their spirited 70-year-old tía, fussing over a fragile flan in the back of a Highlander, and doing everything possible to arrive together.
The message: sometimes “running late” becomes part of the tradition, because going the extra mile for family is worth it.
“This year’s holiday message celebrates the small, joyful moments that come from making others feel special,” said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America. “Whether it’s a secret surprise, a thoughtful gesture, or a simple act of giving, we hope families everywhere are inspired to make joy their holiday mission.”
Toyota Expands Support for Boys & Girls Clubs of America
For nearly 20 years, Toyota has partnered with Boys & Girls Clubs of America, contributing more than $40 million to support youth development. This year, the brand deepened that commitment with a $215,000 donation and a 2025 Tundra presented on NBC’s TODAY, with NASCAR driver and Boys & Girls Clubs alumnus Bubba Wallace making a special appearance.
Toyota emphasized the urgency of supporting America’s youth, citing rising challenges in education, mental health, and workforce readiness.
CREDITS:
BRAND: Toyota
AGENCY: Saatchi & Saatchi, Conill
PRODUCTION COMPANIES: Furlined, Prettybird
REELated:
John Travolta’s Santa channels Danny Zuko for Capital One
